Predictable budget
You want a marketing line item, not a hiring plan
One monthly amount you can put in the budget, covering people, coordination and reporting. When the quarter changes, the plan changes with it, and so does the amount.
Marketing as a service: your whole marketing team on one monthly plan
Marketing that runs like a subscription: one monthly plan covers the specialists, the project management and the reporting. You add channels when the plan calls for them and drop what stops paying off. No department to build and no retainer you have to grow into.
Free analysis first, with no commitment. You see the proposed plan in writing before anything starts.
Who it suits
Companies that want marketing as a monthly service rather than a project or a payroll
The subscription model fits companies whose marketing needs change during the year and who want one predictable line in the budget instead of a stack of vendors and hires.
Seasonal business
Busy season and quiet season are not the same job
A roofing company needs storm-season campaigns and a quiet winter. A tax practice is the reverse. Marketing as a service scales the scope to the season instead of paying for a flat team all year.
Vendor sprawl
Too many vendors and nobody in charge
An ads freelancer, a web developer, a designer on retainer, an email tool nobody manages. One plan replaces the patchwork with a team and a project manager who owns the whole.
How the plan works
How marketing as a service starts and how it changes month to month
The plan is written for your company after the analysis, not picked from a menu. From then on it is reviewed every month: what worked stays, what did not is replaced, and the scope follows your business.
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Step 1
Request the analysis
Enter your website address and leave a phone number. The request goes to a senior project manager with 15+ years of experience, who will design and run your plan.
There is nothing to choose at this stage. The analysis decides what the first month should contain.
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Step 2
Within 24 hours: the analysis and a proposed plan
The PDF shows what works in your marketing and what does not, compares you with direct competitors and one leader in your industry, and proposes what the service should cover in the first month.
On the call you go through the proposal with the project manager and adjust it: more of one channel, none of another, a slower start.
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Step 3
You approve the scope for the first month
The plan lists the channels, the deliverables and the monthly amount, in writing, before you decide. Nothing in it is a fixed bundle: it is the work your company needs now.
You approve it, or send it back with changes. The service starts only after your yes.
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Step 4
The team is matched and the service starts
The project manager matches a vetted specialist to each channel in the plan, with experience in your industry. You meet them on a short call before they start.
Accounts are connected, tracking is set up and the first stage begins. From here the project manager is the one person you talk to.
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Step 5
Every month: report, adjust, continue
At the end of each month you get a report in plain language: leads, cost per lead, where they came from and what the next month changes. Then the plan is adjusted with you.
A channel that pays off gets more room. One that does not is paused. A new need gets a new specialist. The service continues for as long as it earns its place in your budget.
What the plan covers
What one monthly plan covers in marketing as a service
The plan is a service, not a package. It bundles the people, the management and the reporting into one monthly amount, and it is written for your company after the analysis.
People
A specialist for each channel in the plan
Google Ads, Meta ads, SEO, social media, email, content, web: whichever channels your plan includes get a vetted specialist with experience in your industry.
Management
A senior project manager
One person with 15+ years of experience in marketing who runs the team, reviews every deliverable and is your single point of contact.
Planning
Strategy and the monthly plan
The priorities for the month, the order of work and the reasons behind them, agreed with you before the month starts.
Production
Creative and content
Ad creative, landing pages, articles, posts and email copy produced within the plan, so campaigns never wait for material.
Measurement
Tracking and the monthly report
Conversion tracking set up correctly and a report each month that shows leads, cost per lead and sources in language a business owner uses.
Flexibility
Changes to the scope, month to month
Channels added, paused or swapped as the numbers and the season dictate, agreed with your project manager and effective from the next period.
A service, not a package. There is no fixed bundle you have to fit into. The plan is written for your company after the analysis, it is run by a senior project manager with 15+ years of experience, and it changes when your business does.
Compare
Agency retainer, in-house hire, or marketing as a service
Three ways to pay for marketing, side by side. Each fits some companies. The table shows the typical differences in what you pay for, how the scope changes and who is accountable.
Agency retainer
In-house hire
Marketers.com
What you pay for
A package defined by the agency
A salary, whether the work fills the week or not
The scope in your plan for that month
Changing the scope
Renegotiating the retainer
Hiring, training or letting someone go
Agreed with your project manager, effective next month
Who does the work
Agency staff, often juniors on smaller accounts
One generalist
A specialist per channel, vetted and matched to your industry
Who coordinates
An account manager
You
A senior project manager with 15+ years of experience
Reporting
A monthly deck
Depends on the person
Leads, cost per lead, sources and next steps, every month
Seasonality
The same fee every month
The same salary every month
The scope scales with the season
Getting started
Pitch, proposal, onboarding
A recruiting round
Free analysis within 24 hours, then the written plan
A retainer is a good fit when you need one channel run at scale by one agency, and an in-house hire pays off once marketing is a full-time job. The table shows typical differences between the models, not every agency or every company.
Only need one marketer for one channel? See how you hire marketers here
Plan questions
What companies ask about marketing as a service
What the model is, how it differs from a retainer, how the plan changes, what the monthly amount includes, how pausing works and whether there is a minimum scope.
01What is marketing as a service?
A way of buying marketing where you pay for an ongoing service, month by month, instead of hiring staff or signing an agency retainer. The service includes the specialists for the channels in your plan, a senior project manager who runs them and monthly reporting. The scope is written for your company and revised every month, so what you pay for follows what your business needs.
02How is this different from an agency retainer?
A retainer usually buys a package the agency defined, delivered by whoever has capacity, and changing it means renegotiating. Marketing as a service starts from an analysis of your company, is built from specialists matched to your industry and is adjusted every month by the same project manager. You pay for the scope you use in that month, not for a bundle.
03How does the monthly plan change over time?
Every month ends with a report and a short review with your project manager. Channels that bring leads at a good cost get more room, channels that do not are paused, and new needs, such as a product launch or a busy season, get new specialists. The adjusted plan takes effect from the next monthly period, so the service never runs on autopilot.
04What is included in the monthly amount?
The work of the specialists in your plan, the senior project manager who runs and reviews it, the strategy and monthly planning, the creative and content produced within the plan, tracking and the monthly report. Ad budgets are separate: you pay them directly to Google, Meta and the other platforms, or they are passed through at cost.
05Can I pause or stop the service?
Yes. The service runs month to month. To pause or stop, you tell your project manager before the end of the current monthly period, and the work delivered up to that point, the accounts and the files stay with you. Seasonal businesses often reduce the scope in the quiet months and bring it back for the season rather than stopping entirely.
06Is there a minimum scope or a starter plan?
There is no starter package and no minimum you have to fit into. The first month contains what the analysis shows your company needs, which for some companies is one channel and tracking, and for others is a full team. If the honest answer is that you need less than a monthly service, the project manager will say so on the call.
Start with an analysis
See where your marketing stands before you commit to anything.
Send us your website. You get a written analysis of your channels next to your competitors, and a call to go through it.
Free, with no commitment.