Home services and local businesses
HVAC, roofing, plumbing, dental and med spa companies that need booked appointments from a defined service area, with lead forms that go straight to the office phone.
Facebook ads management for companies that need leads, not likes
Meta shows your ad to people who are not searching for you yet, which is why the creative and the audience carry the whole campaign. A vetted specialist builds both, tests them on a small budget and scales what brings inquiries.
Free, with no commitment. A senior project manager walks you through the analysis.
Free analysis in 24 hours
You get a specialist who sets up tracking, tests creative every week and keeps the ads in front of the right people, with one report a month.
What the specialist does
What your Facebook ads specialist does, week by week
Meta campaigns are never finished, because ads wear out and audiences shift. The work is a routine of measuring, testing and replacing, not a one-time setup.
At the start
Pixel, Conversions API and audiences
Installs the Meta pixel and the Conversions API so leads and purchases are counted even when browsers block cookies, then builds the audiences and the catalog the campaigns will run on.
Every week
Creative tests and budget moves
Launches new hooks, images and videos against the current winners, reads frequency and cost per result, pauses what wore out and moves budget to what is still converting.
Every month
Report and next month's plan
Sends a report that shows what each campaign cost per lead or purchase, which creative held up, and what changes in audiences and offers are planned for the coming month.
Scope of work
When Facebook ads management makes sense and what sets the scope
Meta advertising fits a company whose customers can be described by where they live, what they do and what they have shown interest in, rather than by what they type into a search bar. Home services, clinics, ecommerce stores, gyms and local B2B firms all use it to reach people before those people start comparing options.
The scope depends on what you sell and how the sale happens. An online store needs catalog ads and a working product feed; a dentist needs lead forms and a quick follow-up; a SaaS company needs a landing page and a retargeting layer for trial signups. The number of creatives per month and the size of the budget decide how much testing the specialist can run.
Metrics the work is designed to improve
- Cost per lead
- Return on ad spend
- Cost per add to cart
Typical scope
- Pixel, Conversions API and event setup
- Campaign structure built around one business goal
- Custom audiences, lookalikes and retargeting
- Static and video creative with weekly tests
- Lead ads, Instant Forms and catalog ads
- Budget scaling and frequency control
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
Who it is for
Who Facebook ads management is for
Ecommerce stores
Shopify and other online stores with a product feed, where catalog ads, dynamic retargeting and Advantage+ shopping campaigns carry most of the sales.
SaaS and B2B with a clear offer
Companies selling trials, demos or consultations, where Meta feeds the upper funnel and retargeting brings back visitors who did not sign up the first time.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you run ads on Meta
Ads on Facebook and Instagram wear out. The same image shown to the same people for weeks pushes frequency up and results down, and the platform charges more for every extra impression. A specialist watches frequency by ad set, keeps fresh creative in reserve and rotates it before the cost per result climbs, instead of waiting for the campaign to stall.
The usual errors are easy to spot in an account audit: campaigns optimized for link clicks instead of leads or purchases, no Conversions API, so a share of the results goes uncounted after browser privacy changes, a dozen tiny ad sets that never leave the learning phase, and retargeting that shows the same offer to people who already bought. Each of those quietly raises the cost of every customer.
On Meta the first second decides whether the ad is seen at all. Video with a clear hook, a real person on camera and captions for silent viewing usually earns more attention than polished studio footage. The specialist writes several hooks for the same offer, tests them in Advantage+ campaigns and keeps the ones the audience stops for.
Your project manager sets the goal with you: leads, booked calls, purchases or trial signups. The specialist proposes the campaign structure, you approve the creative before it goes live, and the monthly report shows cost per result by campaign. Questions go to one person, and that person answers for the whole channel.
Metrics
The metrics the specialist works on
Every report shows the same handful of numbers, so you can compare month to month. Here is what the specialist does to move each one.
Cost per lead
Tests hooks and offers, tightens the audience, uses Instant Forms with qualifying questions and pauses the ad sets whose leads never turn into conversations.
Return on ad spend
Puts the budget behind the products and creative that sell, sets up catalog ads with the right exclusions and keeps retargeting from paying twice for the same customer.
Frequency
Watches how many times the same person sees an ad, rotates creative before fatigue sets in and widens or splits audiences when frequency rises without results.
Cost per add to cart
Improves the match between the ad and the landing page, tests product angles in the creative, and fixes the feed so the right variant shows up in the ad.
How we work
How the work starts and runs
Step 1
Free analysis
You fill out a short form about your company and your current ads. Within 24 hours you get a PDF with a look at your Meta account, your pixel setup and where the budget is leaking.
Step 2
Call and scope
Your project manager walks you through the analysis, asks what a good customer looks like for you and agrees on the goal the campaigns will be optimized for.
Step 3
Matching
A specialist with a track record in your industry and in Meta advertising is matched to the scope. You meet that person and decide whether the work starts.
Step 4
Work and reporting
Tracking goes in first, then the first campaigns. Every week new creative is tested, every month you get a report with cost per result and the plan for the next month.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Do Facebook ads work for a local service business, or only for online stores?
They work for both, but the setup is different. A local HVAC company or dental office usually runs lead ads with Instant Forms and a tight radius around its service area, with a text or call within minutes of every submission. An online store runs catalog ads and retargeting on people who viewed products. The specialist builds the version that fits how your customers buy.
02What happens to tracking now that browsers and phones block so much data?
The pixel alone misses a share of conversions, so the specialist adds the Conversions API, which sends leads and purchases from your website or CRM directly to Meta. Results become more complete, the algorithm has more to learn from, and the report reflects what actually happened rather than what a browser allowed.
03How much creative do I need to supply?
Less than you might think, but not nothing. Photos from a job site, a short phone video of your team or a product in use often perform better than stock imagery. The specialist writes the copy, cuts the videos into ad formats and asks you only for raw material that nobody else can produce.
04How long before I can tell whether the campaigns are working?
Meta needs a period of learning after every launch, so the first weeks are about collecting conversions and testing hooks, not about final numbers. Your project manager will tell you in the scoping call what a reasonable checkpoint looks like for your budget and offer, and the monthly report shows the trend from there.
05Who owns the ad account and the data?
You do. The campaigns run in your Meta Business Manager, the pixel and Conversions API are connected to your assets, and the specialist works with partner access that you can revoke at any time. If you ever pause the work, the audiences, creative and history stay with you.
Start with the analysis
See what Facebook ads management could change for your company
Send us a few details about your company and your current ads. Within 24 hours you get a PDF analysis, and if the campaigns make sense for you, a specialist is matched to run them.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM