Facebook ads management for companies that need leads, not likes
Meta shows your ad to people who aren't searching for you yet, so the creative and the audience carry the whole campaign. A vetted specialist builds both, tests them on a small budget and scales whatever brings in inquiries.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a specialist who sets up tracking, tests creative every week and keeps the ads in front of the right people, with one report a month.
What the work includes
What your Facebook ads specialist does, week by week
Meta campaigns are never finished, because ads wear out and audiences shift. The job is a steady loop of measuring, testing and replacing, not a one-time setup.
At the start
Pixel, Conversions API and audiences
Installs the Meta pixel and the Conversions API so leads and purchases still get counted when browsers block cookies, then builds the audiences and the catalog your campaigns will run on.
Every week
Creative tests and budget moves
Launches new hooks, images and videos against the current winners, watches frequency and cost per result, pauses whatever has worn out and moves budget to what's still converting.
Every month
Report and next month's plan
Sends a report on what each campaign cost per lead or purchase, which creative held up, and which audience and offer changes are lined up for next month.
Scope of work
When Facebook ads management makes sense and what sets the scope
Meta advertising fits a company whose customers you can describe by where they live, what they do and what they've shown interest in, rather than by what they type into a search bar. Home services, clinics, ecommerce stores, gyms and local B2B firms all use it to reach people before they start shopping around.
Scope depends on what you sell and how the sale happens. An online store needs catalog ads and a working product feed. A dentist needs lead forms and fast follow-up. A SaaS company needs a landing page plus retargeting for trial signups. How many creatives you can produce each month and how big the budget is decide how much testing the specialist can run.
Metrics this work is built to improve
- Cost per lead
- Return on ad spend
- Cost per add to cart
Typical scope
- Pixel, Conversions API and event setup
- Campaign structure built around one business goal
- Custom audiences, lookalikes and retargeting
- Static and video creative with weekly tests
- Lead ads, Instant Forms and catalog ads
- Budget scaling and frequency control
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you run ads on Meta
Ads on Facebook and Instagram wear out. Show the same image to the same people for weeks and frequency goes up while results go down, and the platform charges more for every extra impression. A specialist tracks frequency by ad set, keeps fresh creative ready and rotates it in before cost per result climbs, instead of waiting for the campaign to stall.
An account audit usually turns up the same mistakes. Campaigns optimize for link clicks instead of leads or purchases. There's no Conversions API, so some results go uncounted since browsers tightened privacy. A dozen tiny ad sets never make it out of the learning phase, and retargeting keeps pitching the same offer to people who already bought. Each one quietly raises what you pay for every customer.
On Meta, the first second decides whether anyone sees the ad at all. Video with a clear hook, a real person on camera and captions for people watching with the sound off usually gets more attention than polished studio footage. The specialist writes several hooks for the same offer, tests them in Advantage+ campaigns and keeps the ones people stop scrolling for.
Your project manager sets the goal with you: leads, booked calls, purchases or trial signups. The specialist proposes the campaign structure, you approve the creative before it goes live, and the monthly report shows cost per result by campaign. You have one person to ask, and that person is accountable for the whole channel.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Facebook and Instagram ads specialist, remote included, within 24 hours.
In your city
Facebook and Instagram ads by city
Most of the work happens remotely. When a project calls for meetings, we match a Facebook and Instagram ads specialist from your city.
Related services
Alongside Facebook and Instagram ads, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Google Ads management LinkedIn Ads management YouTube Ads management TikTok Ads management Microsoft Ads management Amazon Ads management Programmatic advertising Pinterest Ads management All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Do Facebook ads work for a local service business, or only for online stores?
They work for both, but the setup is different. A local HVAC company or dental office usually runs lead ads with Instant Forms and a tight radius around its service area, and someone texts or calls within minutes of every submission. An online store runs catalog ads and retargets people who viewed products. The specialist builds the version that fits how your customers buy.
02What happens to tracking now that browsers and phones block so much data?
The pixel alone misses some conversions, so the specialist adds the Conversions API, which sends leads and purchases from your website or CRM straight to Meta. You get more complete results, the algorithm has more to learn from, and the report reflects what actually happened instead of what a browser let through.
03How much creative do I need to supply?
Less than you might think, but not nothing. Photos from a job site, a short phone video of your team or a product in use often perform better than stock imagery. The specialist writes the copy, cuts the videos into ad formats and asks you only for raw material that nobody else can produce.
04How long before I can tell whether the campaigns are working?
Meta needs a learning period after every launch, so the first weeks are about collecting conversions and testing hooks, not final numbers. On the scope call, your project manager will tell you what a reasonable checkpoint looks like for your budget and offer, and the monthly report tracks the trend from there.
05Who owns the ad account and the data?
You do. Campaigns run in your Meta Business Manager, the pixel and Conversions API connect to your assets, and the specialist works through partner access you can revoke at any time. If you ever pause the work, the audiences, creative and history stay with you.
Start with the analysis
See what Facebook ads management could change for your company
Send us a few details about your company and your current ads. Within 24 hours you'll get a PDF analysis, and if the campaigns make sense for you, your project manager matches you with a specialist to run them.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team