An Instagram social media manager who plans Reels, not random posts
On Instagram, people decide in seconds whether your brand is worth following, and a stale grid or a vague bio loses them. A vetted specialist plans and publishes the content, and a senior project manager checks it against your sales goals.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get an Instagram specialist matched to your category, a monthly Reels and Stories plan you sign off on, and a report on saves, shares and link clicks.
What the specialist does
What Instagram social media management covers
Instagram now pushes short video to people who don't follow you yet, while Stories keep current followers close. The specialist works both sides and makes sure the profile turns those visits into followers and customers.
At the start
Bio, highlights and grid
Rewrites the bio around one clear action, sorts Story highlights by what new visitors ask about, and sets a visual style so the grid looks like one brand.
Every week
Reels, carousels and Stories
Scripts and edits short video, builds carousels people want to save, posts Stories daily or close to it and writes captions that match what someone would search for.
Every month
Saves, shares and clicks
Checks which Reels reached non-followers, which posts got saved or sent to friends and how many people tapped the link in bio, then adjusts the next calendar.
Scope of work
When outsourcing Instagram makes sense and what shapes the scope
Instagram earns its place when the product is visual or the experience matters: restaurants, salons, boutiques, fitness studios, interior designers, real estate agents, ecommerce brands. You need outside help when posting depends on one busy person, when Reels never happen because nobody has time to edit, or when the profile gets views but no bookings.
Scope depends on how much video your business can produce, whether someone can film on site or the specialist works only with what you send, how many Stories a week make sense, whether you sell through product tags and whether creator collabs are part of the plan. If you also run paid Meta campaigns, organic content and ads get planned together.
Metrics this work is built to improve
- Reel reach among non-followers
- Saves and shares per post
- Clicks on the link in bio
Typical scope
- Profile audit, bio and highlights
- Monthly calendar of Reels, carousels and Stories
- Short video editing and on-screen text
- Captions, keywords and hashtags
- Creator collabs and product tagging
- Monthly report with the next calendar
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What an Instagram marketing agency would tell you about the platform today
In the US, Instagram is a discovery feed and a search engine at the same time. Reels reach people beyond your followers, Instagram search indexes captions and profile text, and a saved post or a Reel sent in a DM tells the app the content is useful. Follower count alone says little: a small local account with steady saves and link clicks often brings in more customers than a big, quiet one.
Common mistakes: posting only polished photos because video feels hard, recycling the same graphic from Facebook in the wrong format, piling thirty hashtags under every post, ignoring Stories for weeks, and a bio that says who you are without saying what to do next. Another is buying followers, which drags down reach on every post after that.
Your project manager goes over the monthly plan with you and signs off on it. The specialist asks for raw clips and photos on a simple routine, edits them into Reels, writes the carousels and captions, and keeps Stories going between bigger posts. DMs and comments get answered during the hours you agreed on, and anything sensitive comes to you first. The report shows up at month end along with the next calendar.
How we work
From the first look at your profile to a steady monthly plan
Step 1
Free analysis
Send your handle and website. Within 24 hours you'll get a PDF on your bio, grid, how often you post Reels, caption quality and what competitors in your category post.
Step 2
Scope call
A senior project manager goes over the analysis, asks who can film and how often, and settles the mix of Reels, carousels and Stories plus the hours for DM replies.
Step 3
Matching
Your project manager matches you with an Instagram specialist who already makes short video for brands in your category. You meet them and decide whether to begin.
Step 4
Calendar and report
You approve each month's calendar in one sitting, content goes out on schedule, and a report shows reach, saves, shares and bio link clicks along with next steps.
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Do we need to film Reels ourselves?
Usually someone on your side films short raw clips on a phone: a product being made, a finished job, a team member explaining something. The specialist sends a shot list, then edits, adds captions and on-screen text and picks the audio. If nobody can film, the plan leans on carousels, Stories and edited stock footage, and the report shows the difference.
02How is this different from Instagram ads?
This service is the organic side: the profile, Reels, carousels, Stories, captions and replies. Paid Instagram campaigns live in Meta Ads Manager and fall under the Facebook and Instagram ads service. Many brands use both, and your project manager can put both specialists on one team so the ads send people to a profile that keeps their attention.
03Can we outsource Instagram marketing but keep our brand voice?
Yes. The first few weeks go into writing down how your brand talks: words you use, words you avoid, how formal replies should be, what kind of humor fits. Every caption and Story in the calendar goes by you before it's published, and after a couple of months most owners only change the odd line.
04Do you work with creators and product tags?
The specialist can set up Instagram Shopping tags for your catalog, plan collab posts with creators who already speak to your audience, and brief them on what to show. Selecting and paying creators at scale is influencer marketing, a separate service, but small local collabs fit inside regular Instagram work.
05What should we expect in the first two months?
The first month fixes the profile, sets the visual style and tests several Reel formats. The second month keeps the formats that reached new people or got saved and drops the rest. Expect clearer data on what your audience responds to, not a sudden jump in followers, which isn't the goal anyway.
Free Instagram profile check
See what an Instagram social media manager would change first
Send your handle and website, and within 24 hours a free PDF lays out what your profile, Reels and captions need. A senior project manager then matches you with a specialist, and you decide whether to go ahead.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM