Marketing blog with practical guides for companies that buy marketing
Plain-English guides for owners and managers who buy marketing: what drives the budget, how to hire or outsource, which numbers to watch and how search really works. Each article ends with steps you can take this month.
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Budgets, hiring, KPIs, Google Ads and SEO, written for the person who signs off on the work rather than the person who runs the account.
All Costs and budgets Hiring and outsourcing KPIs and reporting Search and SEO
Weight loss clinic marketing cost and monthly budgets for medical weight loss clinics
Weight loss clinic marketing cost in the US: click prices, ad budgets for single clinics and groups, cost per member and a worked example with sample budgets.ABA therapy marketing cost and monthly marketing budgets for ABA practices
ABA therapy marketing cost in the US: Google Ads click prices, typical monthly ad spend, cost per enrolled family and sample budgets for ABA practices.Therapist marketing cost and therapy practice marketing budgets per month
Therapist marketing cost in the US: monthly Google Ads budgets, click and lead costs for therapy practices, sample budgets for solo and group practices.Pain management marketing cost and pain management marketing budgets per month
Pain management marketing cost in the US: Google Ads spend from $2,500 to $8,000 a month, click costs for pain clinics, sample budgets and cost per procedure.Wedding venue marketing cost and wedding venue marketing budgets per month
Wedding venue marketing cost in the US: about $3,700 to $12,700 a month, Google Ads spend for venues, sample budgets and cost per booked wedding.Podiatry marketing cost and podiatry practice marketing budgets per month
Podiatry marketing cost in the US: about $2,100 to $7,300 a month for most practices, Google Ads lead costs, sample budgets and cost per new patient.Orthopedic marketing cost and orthopedic practice marketing budgets per month
Orthopedic marketing cost in the US: $3,000 to $12,000 a month for competitive markets, Google Ads lead costs, sample budgets and cost per new patient.ENT marketing cost and otolaryngology practice marketing budgets per month
ENT marketing cost in the US: $2,000 to $5,000 a month for one office, Google Ads lead costs, sample budgets and the cost per new ENT patient.Pediatric marketing cost and pediatrician marketing budgets per month
Pediatric marketing cost in the US: $1,500 to $4,000 a month for one office, Google Ads lead costs, sample budgets and the cost per new pediatric family.Audiology marketing cost and hearing aid marketing budgets per month
Audiology marketing cost in the US: $2,500 to $6,000 a month for one office, Google Ads lead costs, sample budgets and the cost per hearing aid fitting.Fertility clinic marketing cost and monthly IVF marketing budgets
Fertility clinic marketing cost in the US: IVF click and lead prices, Google Ads budgets by market, agency fees, three sample budgets and cost per new patient.Urgent care marketing cost and monthly budgets per clinic
Urgent care marketing cost for US clinics: Google Ads click and lead prices, SEO and management fees, budgets per location and how to check payback.OBGYN marketing cost and monthly budgets for women's health practices
OBGYN marketing cost for US practices: Google Ads click prices, SEO and management fees, three monthly budgets and how to check the spend pays back.Dermatology marketing cost for medical and cosmetic practices
Dermatology marketing agency pricing and cost for US practices: three monthly budgets, ad spend, SEO fees, cost per new patient, medical vs cosmetic.Invisalign marketing for dental practices that want more aligner starts
Invisalign marketing for US dentists and orthodontists: where aligner patients come from, brand rules, which channels to pay for and what to hand off.Skilled nursing marketing and SNF marketing that fills short-term rehab beds
Skilled nursing marketing for SNF administrators: how hospital referrals, Care Compare, local search and family follow-up fill beds and what to hand off.Mental health practice marketing for group therapy practices
Mental health practice marketing for group practices: which channels fill open caseloads, the ad and privacy rules that apply and what to outsource.Ophthalmology marketing for LASIK, cataract and retina practices
Ophthalmology marketing for surgical eye practices: which channels bring consults, how optometrist referrals fit, ad rules and what an outside team should run.Memory care marketing agency services, Google Ads and automation that fill open suites
Memory care marketing agency services: Google Ads management, marketing automation for family follow-up and referral outreach that turn open suites into tours.Private duty home care marketing that fills caregiver hours
Private duty home care marketing: where private pay clients come from, how to reach the adult child making the call, and what an outside team should run.Medicare marketing agency services for insurance agents and agencies
Medicare marketing agency guide for insurance agents: channels that bring enrollments, CMS consent and call rules, and what to hand an outside team.New guides on marketing budgets, ad campaigns, SEO and hiring outside help come out regularly. If a topic is missing, request the analysis and ask the project manager about it.
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