Marketing blog: practical guides for companies that buy marketing
Plain guides for owners and managers who buy marketing: what drives the budget, how to hire or outsource, which numbers to watch and how search really works. Each article ends with steps you can use this month.
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Guides for companies that buy marketing
Budgets, hiring, KPIs, Google Ads and SEO, written for the person who signs off on the work rather than the person who runs the account.
Marketing budget allocation: how to split spend by channel and stage
Marketing budget allocation for a growing company: how to split spend between paid ads, SEO, content and email by stage, and when to move money.What does a fractional CMO do, and when does a company need one
What does a fractional CMO do: the strategy, planning and oversight work, what stays with your team, and when the role fits a company.How to hire a marketer: a step by step guide for small companies
How to hire a marketer for a small company: define the scope, pick generalist or specialist, write the role, screen applicants and test the work.Questions to ask a marketing agency before you sign anything
Questions to ask a marketing agency before you sign: who does the work, how reporting runs, who owns the accounts and data, and what happens when results stall.Marketing KPIs by channel: what to track and what to ignore
Marketing KPIs by channel: the numbers that matter for Google Ads, Meta ads, SEO, email and content, how they connect to revenue, and which ones to skip.Why Google Ads is not working: the causes we check first
Why Google Ads is not working for your company: broken conversion tracking, loose match types, leaking landing pages, thin budgets, and how to diagnose each.Monthly marketing report: what it should include and what to skip
Monthly marketing report for a business owner: the one page summary, results against targets, spend by channel, what changed and why, and next month's plan.SEO vs Google Ads for a small business: which one first
SEO vs Google Ads for a small business: how each brings customers, how fast, what each asks of you, when to start with one, and how they work together.How long does SEO take to show results, and what speeds it up
How long does SEO take: a realistic timeline for a new site, an existing site and a competitive category, what to expect each month, and what speeds it up.By topic
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Costs and budgets
Hiring and outsourcing
KPIs and reporting
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About the blog
01Who is the Marketers.com blog for?
Owners, founders and managers who buy marketing rather than run the accounts themselves. The articles explain budgets, hiring, KPIs and search in plain words, so you can brief a team and judge its work with confidence.
02Do the articles include prices?
No. What a campaign or a team costs depends on scope, channels and ad spend, so the articles explain what drives the number and how to read a proposal. Your own figures come with the free analysis.
03Can I ask about a topic that is not covered here?
Yes. Request the free marketing analysis and add your question in the notes. The senior project manager answers it in the PDF or on the call, and common questions become new articles.
04Where do I find definitions of the terms used in the articles?
The marketing glossary explains CPC, ROAS, CAC, attribution and the other terms used here, each with a worked example and the mistakes to avoid. Articles link to the glossary where a term first appears.
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