Motion graphics services that make a complex offer easy to follow
Some things are hard to film: software, a process, a service with no physical product, an idea. A vetted motion designer turns it into animation in your colors and type, then cuts it into every length and shape your channels call for.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a concept and storyboard you approve first, finished animation with sound and captions, versions per channel and the editable project files.
What the specialist does
What the motion designer does for each animated marketing video
Animation is expensive to change once it's moving, so the decisions happen on paper first. The designer locks in the message, the look and every scene before animating a single frame.
At the start
Concept, script and visual style
Boils the message down to a short script, proposes a look based on your brand guidelines and shows style frames so you see the finished design before any animation starts.
In production
Storyboard, animation and sound
Lays out every scene in a storyboard for your sign-off, animates it, adds voiceover, music and sound effects, and includes one round of changes at each stage.
At delivery
Channel cuts and source files
Exports vertical, square and wide cuts in the lengths your ads and pages need, burns in captions for people watching muted and hands over the editable project files.
Scope of work
When an animated explainer video or motion ad fits, and what shapes it
Animation fits when there's nothing good to film: a SaaS product whose value lives in the workflow, an insurance or financial service, a manufacturing process hidden inside a machine, or data people have to see to believe. It also helps brands that run lots of ads and need fresh variations fast, since changing an animated scene is quicker than a reshoot.
Scope depends on how many videos you need and how long they run, whether the style is simple 2D, kinetic typography, illustrated characters or 3D, whether you need a voiceover artist and original illustration, how many channel versions you want, and whether the pieces have to match an existing brand system or help build one. A logo sting and a product demo are very different jobs.
Metrics this work is built to improve
- Attention held in video ads
- Cost per result on animated ads
- Turnaround for new variations
Typical scope
- Concept and script for each piece
- Style frames based on your brand
- Storyboard with scene-by-scene sign-off
- Animation with voiceover and sound design
- Versions for ads, website and social
- Editable source files at handover
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about motion design for marketing
Good motion design carries one message per piece. Someone scrolling on a phone gives an ad a couple of seconds, so the key point has to hit the screen early and read without sound, since plenty of people watch muted. Your brand guidelines set colors and type, but motion needs its own rules too: how elements enter, how fast things move, how the logo lands. Once those rules exist, every later video looks related and gets made faster.
The typical mistakes: a script that tries to explain the whole company, animation approved without a storyboard and then paid for twice when scenes get rebuilt, and licensed music nobody checked for paid ad use. Another is one wide version that has to be awkwardly cropped for vertical feeds. And some companies accept only the rendered file, so any later text change means starting over.
Your project manager settles the goal, the number of pieces and the channels with you, and the designer moves through script, style frames, storyboard, animation and versions. You approve each step before the next one begins, so changes happen while they're still cheap. When the work becomes an ongoing flow of ad variations, the monthly report shows which pieces held attention and which to retire.
How we work
How an animation project gets going
Step 1
Free analysis
Share your website, ads and any videos you run. Within 24 hours you'll get a PDF showing where animation could explain your offer better and which format to produce first.
Step 2
Call and scope
A short call covers the message, the audience, your brand assets and the channels. Your project manager then sets the scope: pieces, lengths, level of style and delivery formats.
Step 3
Matching
A senior project manager with 15+ years behind them brings in a motion designer whose reel fits the style you need. You watch that work, meet the designer and decide whether to start.
Step 4
Production and handover
The designer moves through script, storyboard and animation with your sign-off at each step, and your project manager checks every version before the final files and sources reach you.
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01How is this different from an explainer video agency?
An explainer video agency usually sells one fixed format. Here your project manager matches you with a motion designer for what you actually need, which could be an explainer but also animated ads, product feature clips, social loops or logo work. The same person can keep producing variations while your project manager ties them to your campaigns.
02Can you make animated social media ads in several versions?
Yes, and that's one of the main reasons to animate. The designer builds scenes so the hook, the message and the ending can be swapped, which gives your ad account several variants from one production. Each one gets exported in the aspect ratios and lengths Meta, TikTok, YouTube and LinkedIn expect.
03Do you create a logo animation for our brand?
Yes. A short logo animation is often the first piece, because it sets how your brand moves and gets reused at the end of every video. The designer works from your existing logo files and guidelines and delivers versions with and without sound, on light and dark backgrounds.
04Who owns the animation and the source files?
You get the final renders and the editable project files, so another designer can update text or scenes later. Fonts, stock elements and music come with their own licenses. The designer uses assets licensed for commercial use, paid ads included, and tells you wherever a license has limits.
05How long does a motion graphics project take?
It depends on length and style. A short social ad in simple 2D moves quickly, while a longer illustrated explainer with voiceover takes several weeks, because each step waits for your approval. The scope sets a date for every step, so you know when to expect the storyboard and the first cut.
Start with a free analysis
See where motion graphics could explain your offer
Order the free marketing analysis and within 24 hours you'll get a PDF on where animation would help and which piece to make first. If it fits, a senior project manager matches you with a motion designer who suits your style.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM