Motion graphics services that make a complex offer easy to follow
Some things are hard to film: software, a process, a service with no physical product, an idea. A vetted motion designer turns it into animation in your colors and type, then cuts it into every length and shape your channels call for.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a concept and storyboard you approve first, finished animation with sound and captions, versions per channel and the editable project files.
What the work includes
What the motion designer does for each animated marketing video
Animation is expensive to change once it's moving, so the decisions happen on paper first. The designer locks in the message, the look and every scene before animating a single frame.
At the start
Concept, script and visual style
Boils the message down to a short script and proposes a look from your brand guidelines. Style frames show you the finished design before anything moves.
In production
Storyboard, animation and sound
Lays out every scene in a storyboard for your sign-off, then animates it and adds voiceover, music and sound effects. Each stage includes one round of changes.
At delivery
Channel cuts and source files
Exports vertical, square and wide cuts in the lengths your ads and pages need, burns in captions for people watching muted and hands over the editable project files.
Scope of work
When an animated explainer video or motion ad fits, and what shapes it
Animation fits when there's nothing good to film. Think of a SaaS product whose value lives in the workflow, an insurance policy, a process hidden inside a machine or data people have to see to believe. It also helps brands that run lots of ads and need fresh variations fast, since changing an animated scene is quicker than a reshoot.
Scope comes down to how many videos you need, how long they run and the style: simple 2D, kinetic type, illustrated characters or 3D. A voiceover artist, original illustration, the number of channel cuts and whether you're matching a brand system or building one all add to it. A logo sting and a product demo are very different jobs.
Metrics this work is built to improve
- Attention held in video ads
- Cost per result on animated ads
- Turnaround for new variations
Typical scope
- Concept and script for each piece
- Style frames based on your brand
- Storyboard with scene-by-scene sign-off
- Animation with voiceover and sound design
- Versions for ads, website and social
- Editable source files at handover
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about motion design for marketing
Good motion design carries one message per piece. Someone scrolling on a phone gives an ad a couple of seconds. The key point has to hit the screen early and make sense without sound, because plenty of people watch muted. Your brand guidelines set colors and type, but motion needs its own rules too: how elements enter, how fast things move, how the logo lands. Once those rules exist, every later video looks related and gets made faster.
Projects usually go wrong in the same few places. The script tries to explain the whole company. Nobody signs off on a storyboard, so scenes get rebuilt and paid for twice. Or the music license never gets checked for paid ads. Sometimes there's only one wide version, and it crops badly for vertical feeds. And some companies accept only the rendered file, so any later text change means starting over.
You and your project manager agree on the goal, the number of pieces and the channels. The designer then works through script, style frames, storyboard, animation and versions. You approve each step before the next one begins, so changes happen while they're still cheap. When the work becomes an ongoing flow of ad variations, the monthly report shows which pieces held attention and which to retire.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Motion graphics specialist, remote included, within 24 hours.
In your city
Motion graphics by city
Most of the work happens remotely. When a project calls for meetings, we match a Motion graphics specialist from your city.
Related services
Alongside Motion graphics, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Content marketing Video marketing Graphic design Branding Public relations Commercial photography All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01How is this different from an explainer video agency?
An explainer video agency usually sells one fixed format. Here your project manager matches you with a motion designer for what you actually need, which could be an explainer but also animated ads, product feature clips, social loops or logo work. The same person can keep producing variations while your project manager ties them to your campaigns.
02Can you make animated social media ads in several versions?
Yes, and that's one of the main reasons to animate. The designer builds scenes so you can swap the hook, the message and the ending, and one production turns into several ad variants. Each one gets exported in the aspect ratios and lengths Meta, TikTok, YouTube and LinkedIn expect.
03Do you create a logo animation for our brand?
Yes. A short logo animation is often the first piece, because it sets how your brand moves and gets reused at the end of every video. The designer works from your existing logo files and guidelines and delivers versions with and without sound, on light and dark backgrounds.
04Who owns the animation and the source files?
You get the final renders and the editable project files, so another designer can update text or scenes later. Fonts, stock elements and music come with their own licenses. The designer uses assets licensed for commercial use, paid ads included, and tells you wherever a license has limits.
05How long does a motion graphics project take?
It depends on length and style. A short social ad in simple 2D moves quickly, while a longer illustrated explainer with voiceover takes several weeks, because each step waits for your approval. The scope sets a date for every step, so you know when to expect the storyboard and the first cut.
Start with a free analysis
See where motion graphics could explain your offer
Order the free marketing analysis and within 24 hours you'll get a PDF on where animation would help and which piece to make first. If it fits, a senior project manager matches you with a motion designer who suits your style.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team