LinkedIn Ads management for B2B pipeline, run by a vetted specialist
On LinkedIn you pay to reach a specific job title at a company of the right size, and the clicks are priced to match. A vetted specialist builds the audiences and campaigns while a senior project manager keeps spend tied to qualified pipeline.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get LinkedIn campaigns built by a specialist who has run B2B accounts before, with lead quality checked against your CRM every month.
What the work includes
What the LinkedIn Ads specialist handles for you
One specialist owns the campaigns and the audiences. Your project manager sets the scope, approves every sponsored post before it runs and goes through lead quality with you each month.
At the start
Insight Tag and audience build
The specialist installs the Insight Tag, defines conversions for form fills and demo requests, and builds audiences by job title, seniority, industry and company size.
Every week
Campaigns and lead gen forms
The specialist runs sponsored content and lead gen form campaigns against a target cost per lead, adjusting bids, audience overlap and ad rotation from the weekly numbers.
Every month
Lead quality check and report
You and your project manager check which leads turned into meetings in your CRM, and the specialist fixes the targeting based on that before the next month starts.
Scope of work
Scope of LinkedIn Ads management
LinkedIn Ads makes sense when you can name your buyer by role, not by a search: a head of HR at a midsize manufacturer, say, or an IT director at a hospital group. If your sales cycle runs for months and one closed deal covers a lot of clicks, the platform earns its price. If you sell to consumers or very small businesses, the free analysis will usually point you somewhere else.
Scope turns on how many audiences you need to reach and whether you already have content to sponsor or need it written. It also depends on where leads should go: a LinkedIn lead gen form, a landing page or a booked call. Your project manager sets it after the free analysis and revisits it once your sales team has qualified the first leads.
Metrics this work is built to improve
- Cost per qualified lead
- Share of leads accepted by sales
- Reach among decision makers
Typical scope
- Insight Tag and conversion setup
- Audiences by job title, industry and company size
- Sponsored content and lead gen forms
- Matched audiences and account lists
- Remarketing to website visitors and video viewers
- Monthly report with lead quality notes
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource LinkedIn Ads
A click on LinkedIn costs more than the same click on a search engine or a social feed, so the account has to be narrow on purpose. The specialist keeps each campaign to the titles and company sizes behind your closed deals and excludes your own staff and competitors. Audience size gets capped, too, so the budget doesn't drift toward people who will never buy. On a platform this expensive, precision is the whole strategy.
In B2B accounts, the same mistakes keep turning up. Audiences are built on interests instead of job function. Lead gen forms ask for a phone number before the prospect knows what they're getting. One campaign lumps cold prospects in with website visitors, and sales never says which leads were real. Each one produces a spreadsheet of names that never turns into a meeting.
The specialist runs the campaigns and rotates the creative. Your project manager signs off on every audience, offer and budget change before it goes live. Once a month you sit down together with the lead list and the CRM and mark which contacts were worth a call. Whatever sales tells you shapes next month's targeting.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a LinkedIn Ads management specialist, remote included, within 24 hours.
In your city
LinkedIn Ads management by city
Most of the work happens remotely. When a project calls for meetings, we match a LinkedIn Ads management specialist from your city.
Related services
Alongside LinkedIn Ads management, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Google Ads management Facebook and Instagram ads YouTube Ads management TikTok Ads management Microsoft Ads management Amazon Ads management Programmatic advertising Pinterest Ads management All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Is LinkedIn Ads worth it for a small B2B company?
It depends more on deal size than company size. If one new customer is worth enough to cover a few months of clicks, and your buyer has a title you can name, the channel can work even on a modest budget. If your customers are individuals or very small shops, your project manager will tell you so on the call and suggest a different channel.
02Should we use lead gen forms or send people to our website?
Lead gen forms fill in automatically from the LinkedIn profile, so they get more submissions, but the leads are colder because nobody had to read your page. Landing pages get fewer leads with more intent. The specialist usually tests both on the same audience and keeps whichever one produces meetings, not just names.
03Can you target the companies on our sales team's account list?
Yes. The specialist uploads your account list as a matched audience and layers job titles over it, so the ads reach the right people inside the companies your sales team is already after. The list stays yours and gets refreshed as sales adds and drops accounts.
04How do you know which leads were good?
Your project manager asks your sales team. Every month the lead list gets checked against your CRM: who booked a call, who turned out to be a student or a vendor, who had the wrong title. Those answers change next month's targeting, and that's the step most LinkedIn accounts skip.
05Do we need our own content to run LinkedIn Ads?
It helps, but it isn't required. Sponsored content works with a short post, a one-page guide or a brief video from your team. If you have nothing ready, the specialist writes the first ad versions and the offer with your project manager, and you approve them before anything gets promoted.
Begin with the free analysis
See what LinkedIn Ads management would change in your pipeline
Order the free marketing analysis and within 24 hours you'll get a PDF showing whether you can reach your buyers on LinkedIn and what a specialist would set up first.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team