LinkedIn Ads management for B2B pipeline, run by a vetted specialist
On LinkedIn you pay to reach a specific job title at a company of the right size, and the clicks are priced accordingly. A vetted specialist builds the audiences and campaigns while a senior project manager keeps the spend tied to qualified pipeline.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get LinkedIn campaigns built by a specialist who has run B2B accounts before, with lead quality checked against your CRM every month.
What the specialist does
What the LinkedIn Ads specialist handles for you
One specialist owns the campaigns and the audiences. Your project manager sets the scope, approves every sponsored post before it runs and goes through lead quality with you each month.
At the start
Insight Tag and audience build
The specialist installs the Insight Tag, defines conversions for form fills and demo requests, and builds audiences by job title, seniority, industry and company size.
Every week
Campaigns and lead gen forms
Sponsored content and lead gen form campaigns run against a target cost per lead, with bids, audience overlap and ad rotation adjusted from the weekly numbers.
Every month
Lead quality check and report
You and the project manager look at which leads turned into meetings in your CRM, and the targeting is corrected on that basis before the next month starts.
Scope of work
Scope of LinkedIn Ads management
LinkedIn Ads makes sense when your buyer is defined by a role rather than a search: a head of HR at a mid-size manufacturer, an IT director at a hospital group, a founder deciding on a software budget. If your sales cycle runs for months and one closed deal covers many clicks, the platform earns its price. If you sell to consumers or to very small businesses, the free analysis will usually point you elsewhere.
The scope depends on how many audiences you need to reach, whether you have content to sponsor or need it written, and where the leads go: a lead gen form inside LinkedIn, a landing page, or a booked call. Your project manager sets that after the free analysis and revisits it once the first leads have been qualified by your sales team.
Metrics the work is designed to improve
- Cost per qualified lead
- Share of leads accepted by sales
- Reach among decision makers
Typical scope
- Insight Tag and conversion setup
- Audiences by job title, industry and company size
- Sponsored content and lead gen forms
- Matched audiences and account lists
- Remarketing to website visitors and video viewers
- Monthly report with lead quality notes
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource LinkedIn Ads
A click on LinkedIn costs more than the same click on a search engine or a social feed, so the account has to be narrow on purpose. The specialist limits each campaign to the titles and company sizes that match your closed deals, excludes your own employees and your competitors, and caps audience size so the budget is not spread across people who will never buy. On a platform this expensive, precision is the whole strategy.
Common mistakes we see in B2B accounts: audiences built from interests instead of job function, lead gen forms that ask for a phone number before the prospect knows what they are getting, one campaign that mixes cold prospects with website visitors, and no feedback from sales on which leads were real. Each of these produces a spreadsheet of names that never turns into a meeting.
How the work runs: the specialist manages the campaigns and the creative rotation, and your project manager approves every audience definition, offer and budget change before it goes live. Once a month you sit down together with the lead list and the CRM, mark which contacts were worth a call, and the next month's targeting follows what sales actually said.
How we work
How LinkedIn Ads management starts
Step 1
Free analysis
Order the free analysis and you receive a PDF within 24 hours covering your LinkedIn presence, your current campaigns if you run any, and where your B2B leads come from today.
Step 2
Call and scope
The senior project manager walks you through the findings on a short call, asks who your buyer is and how long a deal takes, and sets the scope of the campaigns.
Step 3
Matching
Your project manager matches you with a vetted LinkedIn Ads specialist who has worked on B2B accounts with a similar sales cycle. You meet, and you decide whether to go ahead.
Step 4
Work and reporting
The specialist builds the audiences and the first campaigns, nothing runs without your approval, and every month you get a report with lead quality noted next to cost.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Is LinkedIn Ads worth it for a small B2B company?
It depends on deal size more than on company size. If one new customer is worth enough to cover a few months of clicks, and your buyer holds a title you can name, the channel can work even with a modest budget. If your customers are individuals or very small shops, the project manager will say so on the call and suggest a different channel.
02Should we use lead gen forms or send people to our website?
Lead gen forms fill themselves from the LinkedIn profile, so they get more submissions, but the leads are colder because nobody had to read your page. Landing pages get fewer leads with more intent. The specialist usually tests both against the same audience and keeps the one that produces meetings, not the one that produces names.
03Can you target the companies on our sales team's account list?
Yes. The specialist uploads your account list as a matched audience and layers job titles over it, so the ads reach the right people inside the companies your sales team already wants. The list stays yours and is refreshed as sales adds and removes accounts.
04How do you know which leads were good?
The project manager asks your sales team. Every month the lead list is checked against your CRM: which contacts booked a call, which were students or vendors, which had the wrong title. Those answers change the targeting for the next month, which is the part most LinkedIn accounts skip.
05Do we need our own content to run LinkedIn Ads?
It helps, but it is not a condition. Sponsored content works with a short post, a one-page guide or a brief video from your team. If you have nothing ready, the specialist writes the first ad versions and the offer with your project manager, and you approve them before anything is promoted.
Begin with the free analysis
See what LinkedIn Ads management would change in your pipeline
Request the free marketing analysis and within 24 hours you get a PDF that shows whether your buyers can be reached on LinkedIn and what a specialist would set up first.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM