Social media management with a calendar, a voice and a person who answers
Your customers look at your Facebook, Instagram or LinkedIn page before they call, and an empty feed says as much as a bad one. A vetted social media specialist plans, writes, publishes and replies, and a senior project manager keeps it tied to your goals.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get a social media specialist matched to your industry, a monthly content calendar you approve in advance, and a report on reach, engagement and visits.
What the specialist does
What your social media management specialist does for you
Social media works when it is consistent and specific to the platform. The specialist decides where your customers actually are, plans a month ahead and shows up every week with content you have approved.
At the start
Strategy and content calendar
Sets who the company speaks to and on which platforms, defines the voice and the recurring content themes, and builds a calendar that says what goes out each week and why.
Every week
Content, publishing and replies
Writes posts, prepares graphics and short video in the format each platform expects, publishes on schedule and answers comments and messages within the agreed response time.
Every month
Reach and engagement report
Shows reach, engagement, follower change and visits to your site from each profile, and folds what worked into the next month's calendar.
Scope of work
When a company needs social media management and what sets the scope
You need managed social media when the last post on your page is from months ago, when a customer message sat unanswered for days, or when the owner is the only person posting and stops the moment work gets busy. It also fits companies that hire locally and want their pages to show who works there, and businesses with several locations that need consistent pages and quick answers in each city.
The scope depends on how many platforms matter (a plumber needs Facebook and Google, a SaaS company needs LinkedIn, a restaurant needs Instagram and TikTok), how much original photo and video material you can supply, whether replies need coverage on weekends, and whether paid campaigns run alongside. The analysis sets the platforms and the posting rhythm before the first calendar is drafted.
Metrics the work is designed to improve
- Reach and engagement per platform
- Follower growth on active profiles
- Visits to your site from social profiles
Typical scope
- Communication strategy and audience definition
- Monthly content calendar for approval
- Posts, graphics and short video
- Community management and message replies
- Local business pages and employee content
- Monthly report and next calendar
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about social media before you order it
For most US companies social media is a trust check, not a sales channel. A homeowner who found you on Google opens your Facebook page to see recent jobs, a job applicant checks LinkedIn to see who they would work with, and a diner scrolls Instagram before booking. Organic reach on business pages is limited, so the goal is a page that looks alive and answers fast, while paid campaigns handle the reach when you need it.
The common mistakes: posting the same graphic on every platform regardless of format, going silent for weeks and then publishing five posts in one day, ignoring comments and direct messages, deleting criticism instead of answering it, and judging the channel by follower counts rather than by the messages, calls and visits it produces. Another is expecting organic posts to do the work of an ad campaign when the audience is a few hundred followers.
The work runs on a monthly calendar your project manager approves with you before the month starts. The specialist prepares the posts, graphics and short video in one batch, you sign off or ask for changes, and the material goes out on schedule. During the month the specialist handles comments and messages within the agreed response window and flags anything that needs the owner. The report shows reach, engagement, follower change and site visits per platform, and the next calendar is built on it.
How we work
How social media work starts and runs each month
Step 1
Free analysis
Send your website and the links to your profiles. Within 24 hours you receive a PDF that looks at posting rhythm, response times, content formats and where your competitors are active.
Step 2
Call and scope
A senior project manager goes through the analysis with you, asks about your customers, your team and the material you can provide, and writes a scope with platforms, frequency and response times.
Step 3
Matching
The project manager matches a social media specialist who has run pages in your industry and works in the formats you need. You meet the person, then decide whether to start.
Step 4
Work and reporting
Each month you approve the calendar, the content goes out on schedule and comments get answered. The report shows reach, engagement and visits per platform and what the next month will change.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Which platforms should a company like ours be on?
Fewer than you think. The analysis looks at where your customers spend time and where competitors get engagement: home services usually mean Facebook and Google Business Profile, B2B and recruiting mean LinkedIn, food, fitness and retail mean Instagram and TikTok. The specialist focuses on two or three platforms done well rather than six done badly.
02Do you need photos and videos from us?
Some. Real photos of your team, your work and your location outperform stock imagery, so the specialist sets up a simple routine: a phone video from a job site, a photo of a finished project, a short clip from the office. The specialist edits, captions and formats the material, and fills the gaps with designed graphics when nothing new comes in.
03How quickly do you respond to comments and messages?
The response window is set in the scope, typically within business hours on the same day, with an option for weekend coverage if your customers message on Saturdays. Anything that involves a complaint, a price question or a legal topic goes to you with a suggested reply, so nobody answers on the company's behalf without your knowledge.
04Can you manage pages for several locations?
Yes. Multi-location businesses get a shared content base plus local posts per city: team introductions, local jobs, events and offers, published on each location's page and Google Business Profile. Replies are handled per location with the same response window, and the report breaks reach and messages down by city so you see which pages need attention.
05Does social media management include paid ads?
It includes boosting selected posts to a defined audience when that makes sense, and coordination with paid campaigns if you run them. Full campaign management on Meta, LinkedIn or TikTok is a separate service with its own specialist, and the project manager can add it to the same team so the content and the ads speak with one voice.
Free check of your profiles
See how your profiles look before you order social media management
Send your website and profile links and within 24 hours you receive a free marketing analysis as a PDF: posting rhythm, response times and what to publish first. A senior project manager then matches the specialist and you decide whether to start.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM