Social media management with a calendar, a voice and a person who answers
Customers check your Facebook, Instagram or LinkedIn page before they call, and an empty feed says as much as a bad one. A vetted social media specialist plans, writes, posts and replies, and a senior project manager keeps all of it tied to your goals.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
A social media specialist who knows your industry, a monthly content calendar you approve in advance, and a report on reach, engagement and site visits.
What the work includes
What your social media management specialist does for you
Social media works when you show up consistently and speak each platform's language. Your specialist figures out where your customers really are, plans a month ahead and posts every week with content you've already approved.
At the start
Strategy and content calendar
Your specialist decides who you're talking to and on which platforms, sets the voice and the recurring themes, and builds a calendar showing what goes out each week and why.
Every week
Content, publishing and replies
They write posts, make graphics and short videos in the format each platform expects, publish on schedule and answer comments and messages within the agreed response time.
Every month
Reach and engagement report
You see reach, engagement, follower change and site visits from each profile, and whatever worked gets built into next month's calendar.
Scope of work
When a company needs social media management and what sets the scope
You need help when the last post on your page is months old or a customer message sat unanswered for days. Or when the owner is the only one posting and stops the minute things get busy. It also fits companies hiring locally that want their pages to show who works there, and multi-location businesses that need consistent pages and fast answers in every city.
Scope depends first on how many platforms matter. A plumber needs Facebook and Google, a SaaS company needs LinkedIn, a restaurant needs Instagram and TikTok. It also depends on how much original photo and video you can supply, whether replies need weekend coverage and whether paid campaigns run alongside. The analysis picks the platforms and posting rhythm before anyone drafts the first calendar.
Metrics this work is built to improve
- Reach and engagement per platform
- Follower growth on active profiles
- Visits to your site from social profiles
Typical scope
- Communication strategy and audience definition
- Monthly content calendar for approval
- Posts, graphics and short video
- Community management and message replies
- Local business pages and employee content
- Monthly report and next calendar
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about social media before you order it
For most US companies, social media is a trust check rather than a sales channel. A homeowner who found you on Google opens your Facebook page to see recent jobs. A job applicant checks LinkedIn to see who they'd be working with, and a diner scrolls Instagram before booking a table. Organic reach on business pages is limited, so the goal is a page that looks active and answers fast. When you need reach, paid campaigns do that job.
Social media usually goes wrong in familiar ways. The same graphic gets posted everywhere no matter the format, and weeks of silence end with five posts in one day. Comments and DMs sit unanswered, someone deletes criticism instead of addressing it, and the team counts followers instead of the messages, calls and visits the pages bring in. Another mistake is expecting organic posts to do an ad campaign's job with a few hundred followers.
Everything runs on a monthly calendar you and your project manager approve before the month begins. The specialist prepares posts, graphics and short video in one batch, you sign off or ask for changes, and it all goes out on schedule. During the month, the specialist answers comments and messages within the agreed window and flags anything the owner should handle. The report covers reach, engagement, follower change and site visits by platform, and the next calendar builds on it.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Social media management specialist, remote included, within 24 hours.
In your city
Social media management by city
Most of the work happens remotely. When a project calls for meetings, we match a Social media management specialist from your city.
Related services
Alongside Social media management, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Influencer marketing UGC content Facebook marketing Instagram management Pinterest marketing Twitter marketing YouTube channel management Word of mouth marketing All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Which platforms should a company like ours be on?
Fewer than you'd think. The analysis looks at where your customers spend time and where competitors get engagement. Home services usually means Facebook and Google Business Profile, B2B and recruiting mean LinkedIn, and food, fitness and retail mean Instagram and TikTok. Two or three platforms done well beat six done badly.
02Do you need photos and videos from us?
Some. Real photos of your team, your work and your location beat stock images. So the specialist sets up an easy routine: a phone video from a job site, a shot of a finished project, a short clip from the office. They edit, caption and format it all, and fill any gaps with designed graphics when nothing new comes in.
03How quickly do you respond to comments and messages?
The response window is set in the scope, usually same day during business hours, with weekend coverage available if your customers message on Saturdays. Anything involving a complaint, a pricing question or a legal issue comes to you with a suggested reply, so nobody speaks for your company without you knowing.
04Can you manage pages for several locations?
Yes. Multi-location businesses get a shared content base plus local posts for each city: team intros, local jobs, events and offers, published on each location's page and Google Business Profile. Replies are handled per location with the same response window, and the report splits reach and messages by city so you can see which pages need attention.
05Does social media management include paid ads?
It covers boosting selected posts to a defined audience when that makes sense, plus coordination with any paid campaigns you run. Full campaign management on Meta, LinkedIn or TikTok is a separate service with its own specialist. Your project manager can add it to the same team, so the content and the ads sound like one brand.
Free check of your profiles
See how your profiles look before you order social media management
Send your website and profile links. Within 24 hours a free marketing analysis lands in your inbox as a PDF covering posting rhythm, response times and what to publish first. Then a senior project manager matches your specialist, and starting is your call.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team