UX and UI design that turns visitors into inquiries and orders
Most websites lose people at the same few places: a form that asks too much, a menu that hides the offer, a checkout that stalls on mobile. A vetted UX and UI designer finds those places in your data, redesigns them and checks whether the change worked.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get a designer who works from your analytics and session recordings, not from taste, and hands your developer files that are ready to build.
What the specialist does
What your UX and UI designer does, from audit to launch
Design work here starts with evidence about where visitors get stuck and ends with a measured result. Every screen has a reason, and every change is checked against the numbers it was supposed to move.
At the start
UX audit and user research
Reads your analytics, session recordings and heatmaps, walks through the key paths as a customer would, talks to a few real users and lists the points where people hesitate, backtrack or leave.
During the project
Flows, wireframes and interface
Maps the information architecture, sketches the paths that matter most (contact, quote, checkout, signup), then designs the interface in Figma and runs usability tests before any code is written.
At handoff and after
Handoff, launch and follow-up
Delivers specs and components your developer can build without guessing, checks the build against the design, and compares conversion on the redesigned paths with the period before.
Scope of work
When UX and UI design pays off and what shapes the scope
The service fits a company that already has traffic but too few of those visitors become inquiries, bookings or orders. A home services site with a long quote form, a store where carts are abandoned on the phone, a SaaS product whose trial signups never reach the first useful screen: in each case the problem is the path, not the ad budget, and a redesign of that path is cheaper than buying more clicks.
The scope depends on what needs to be designed and how much evidence already exists. A one-page landing takes an audit and a handful of screens; an online store needs product, cart and checkout flows on both desktop and mobile; a web app needs a design system so new features look and behave the same. Whether user interviews and moderated tests are included is decided in the scoping call.
Metrics the work is designed to improve
- Conversion rate on key paths
- Form abandonment
- Time to complete a task
Typical scope
- UX audit with analytics and session recordings
- User interviews and usability tests
- Information architecture and user flows
- Wireframes and clickable prototypes
- UI design for web, store and app screens
- Design system and developer handoff
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you redesign your website or app
In the US most first visits happen on a phone, often from an ad or a Google Business Profile listing, and the visitor wants one thing: a price, a phone number, a booking slot or the product in the right size. A good interface answers that on the first screen and keeps the path short. Accessibility matters too, because a site that works with a screen reader and a keyboard serves more of your customers. The designer works from your actual visitors and their questions, not from what looks impressive in a portfolio.
The mistakes show up in the same places. A redesign that starts from a template instead of from the data, so the new site is prettier and converts the same. Forms that ask for everything the sales team might want rather than what the visitor is willing to give. Calls to action that change name from page to page, popups that cover the phone screen, a checkout that forces an account before showing shipping. None of these need a full rebuild; they need someone to measure, fix the worst one, measure again.
Your project manager agrees with you which paths the redesign is about and what number will show whether it worked. The designer presents findings from the audit, then wireframes, then finished screens, and you approve each stage before the next one begins. Developer questions during the build go through the same person, so nothing is redesigned in the code without a decision. The monthly report shows what was delivered, what went live and how the measured paths moved.
How we work
How the design work starts and runs
Step 1
Free analysis
Send a few details about your site or app and where you think visitors drop off. Within 24 hours you receive a PDF with the obvious usability issues and the paths worth measuring first.
Step 2
Call and scope
A senior project manager with 15+ years of experience goes through the PDF with you, asks how a visitor becomes a customer and defines which screens and flows the project covers.
Step 3
Matching
A designer who has worked on sites like yours, whether a store, a service business or a web app, is matched to the scope. You meet on a call and decide if the project goes ahead.
Step 4
Work and reporting
Audit first, then wireframes, interface and tests, each stage approved by you. After launch the redesigned paths are measured and the monthly report shows the result.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Do I need a whole new website, or can you fix what I have?
Usually the second. The audit shows which screens and forms cost you the most inquiries, and those are redesigned first inside your current site or store. A full rebuild is proposed only when the platform itself blocks the changes, for example a template that cannot be edited or a checkout that cannot be simplified. Either way, the decision is yours after you see the audit.
02How do you know a design change actually worked?
Before anything changes, the designer records how the relevant path performs: how many visitors reach the form, how many submit it, where mobile users drop out. After launch the same numbers are read again over a comparable period. If a change did not help, it is rolled back or adjusted, and the report says so plainly.
03Will the designer work with my current developer or agency?
Yes. The handoff is built for that: Figma files with components and spacing, written notes on states and behavior, and a checklist your developer follows during the build. The designer stays available for questions and does a pass on the finished pages before they go live, so what was approved is what ships.
04What is a design system and does a small company need one?
A design system is a set of reusable parts (buttons, forms, cards, colors, type) with rules on how they combine. A single landing page does not need one. A store adding pages every month or a web app shipping features does, because without it every new screen is designed from scratch and the product slowly stops looking like one product.
05Do you also write the copy and produce the images?
The designer plans where the words go and what each screen must say, and works with copy you already have or with a copywriter from the same team if the scope includes it. Photos of your real team, jobs and products are usually better than stock imagery, so you will be asked for those. Icons and illustrations are part of the design work.
Start with a free audit
See what UX and UI design could fix on your site
Tell us where visitors seem to get lost and share the address of your site or app. Within 24 hours you get a PDF analysis, and if a redesign makes sense, a designer is matched to your project.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM