Ecommerce stores
Shopify and WooCommerce stores where the flows exist but nobody has looked at them since launch, and campaigns go out only before the holidays.
Email marketing services: campaigns, flows and a list that keeps growing
Email is the one channel where you own the audience, so every send should earn its place in the inbox. A vetted email specialist plans the calendar, builds the automated flows and keeps your sender reputation clean.
Free, with no commitment. A senior project manager walks you through the analysis.
Free analysis in 24 hours
You get a specialist who writes and sends the campaigns, builds the flows and reports what email actually brought in each month.
What the specialist does
What the email marketing specialist does for you
The work starts with your list and your sending domain, because a campaign sent to a stale list from an unauthenticated domain lands in spam no matter how good the copy is.
At the start
List, consent and domain setup
Cleans the list, checks consent records, sets up SPF, DKIM and DMARC on your sending domain and segments subscribers by behavior and purchase history.
Every week
Campaigns and flows
Writes and schedules the campaigns, builds welcome, abandoned cart and win-back flows in Klaviyo, Mailchimp or HubSpot, and tests subject lines against each other.
Every month
Report and next tests
Reports opens, clicks, revenue and unsubscribes per campaign and per flow, then proposes the next round of tests and the next list growth tactic.
Scope of work
When a company needs email marketing services and what shapes the scope
You need this service when the list is growing but nobody sends to it, when campaigns go out whenever someone finds time, or when the only automated email is the order confirmation. It also fits a store that has flows in place but has not touched them since they were built.
The scope depends on the size and health of the list, whether you sell online or collect leads, how many segments make sense and which platform you already use. An ecommerce store gets flows tied to the catalog, a service company gets a nurture sequence for quotes that went quiet.
Metrics the work is designed to improve
- Revenue per email sent
- Click rate per campaign
- List growth after unsubscribes
Typical scope
- List and deliverability audit
- Welcome, abandoned cart and win-back flows
- Campaign calendar and copy
- Segmentation and personalization
- Signup forms and list growth
- SMS as an add-on channel
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
Who it is for
Who email marketing services are for
Service companies with a quote backlog
HVAC, legal, dental and home services businesses that collect emails through quote forms and never follow up with the people who did not book.
SaaS and B2B teams
Companies with a trial or demo funnel where onboarding emails, nurture sequences and product updates decide whether a signup turns into a customer.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about email marketing before you order it
Deliverability decides whether anything else matters. Mailbox providers watch how many people open, reply, delete unread or report spam, and they score your domain accordingly. Authentication with SPF, DKIM and DMARC is the entry ticket, not the whole game: a warm sending domain, a list cleaned of dead addresses and a steady cadence keep you in the inbox tab instead of promotions or spam.
The common mistakes are the same across industries: buying a list, sending the same email to everyone, emailing only when sales are slow and letting one welcome email do the work of a whole sequence. Another is ignoring CAN-SPAM basics such as a working unsubscribe link and a physical mailing address; the specialist keeps those in place, though questions about your legal obligations belong with your attorney.
Automated flows earn money while you sleep, and campaigns keep the brand in mind. A welcome series introduces the company and makes the first offer, an abandoned cart flow brings shoppers back to what they left, a win-back flow reaches people who stopped opening. Campaigns then fill the gaps: launches, seasonal offers and useful content that gives people a reason to keep the subscription.
Your project manager sets the calendar with you, agrees on the tone of voice and signs off on each campaign before it is scheduled. The specialist works inside your account, so nothing is locked away in a platform you do not control. Once a month you get a report that shows revenue or leads from email next to the list numbers, plus a short list of what will be tested next.
Metrics
Metrics the email specialist works on
Open rates say little on their own since mailbox apps preload images, so the report focuses on the numbers that connect email to money and to the health of the list.
Revenue per recipient
Attributes orders and leads to each flow and campaign, then shifts effort toward the sends that produce them and trims the ones that only produce unsubscribes.
Click rate
Tests subject lines, sender names, send times, layout and the single call to action per email, keeping the variants that get more people to the site.
Inbox placement
Monitors bounces, spam complaints and domain reputation, prunes inactive addresses and adjusts sending volume so mailbox providers keep trusting your domain.
List growth
Adds and tunes signup points on the site, at checkout and in quote forms, and measures net growth after unsubscribes rather than raw signups.
How we work
How email marketing services start
Step 1
Free analysis
Send your website and, if you have one, access to the email platform. Within 24 hours you get a PDF that covers the list, the flows in place and the quick fixes in deliverability.
Step 2
Call and scope
On a short call you tell us what email should do: sell, book, retain or all three. The project manager turns that into a scope with a calendar and a list of flows to build.
Step 3
Matching
The project manager assigns an email specialist who has run programs on your platform and in your industry. You meet that person and decide whether to start.
Step 4
Work and reporting
The specialist builds and sends, the project manager approves and keeps the calendar on track, and a monthly report shows what each flow and campaign brought in.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Which platform do you work in: Klaviyo, Mailchimp or HubSpot?
All three, plus most of the platforms built for ecommerce or B2B. The specialist works in the account you already have unless it is the reason your emails are not being delivered, in which case the analysis explains why a move makes sense and what it involves.
02Can you fix our deliverability if our emails land in spam?
Usually yes, and the analysis shows the likely causes: missing DKIM or DMARC, a list full of dead addresses, a shared IP with a bad neighbor or sending patterns that look like spam. The fix is a sequence: authenticate the domain, clean the list, warm up the sending and then rebuild the cadence.
03Do you write the emails or do we?
The specialist writes them, using your product information, your tone and any material you already have. You approve each campaign before it is scheduled, and flows are approved once before they go live and then tuned based on the results.
04How do you grow the list without buying addresses?
With signup forms that ask at the right moment, a welcome offer worth the address, checkout and quote form opt-ins, and content people want to receive. Purchased lists are never used: they damage the sending domain and violate the terms of every major platform.
05Can you add SMS to the email program?
Yes, as an add-on channel for the moments where a text works better than an email: order updates, appointment reminders, flash offers for subscribers who opted in. SMS consent rules are stricter than email, so the specialist sets up the opt-in and quiet hours before the first message goes out.
Start with the free analysis
See what email marketing services could add to your revenue
Order the free marketing analysis and within 24 hours you get a PDF on your list, flows and deliverability. If the numbers make sense, a senior project manager matches an email specialist to your business.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM