A whole marketing department, sized to what your company needs this quarter. An expert for each channel, one senior project manager who runs them, and a scope that grows or shrinks with the plan. You get the department without building it.
Start with a free analysis. A senior project manager puts together a team for your industry, with no obligation on your part.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Who it's for
A fractional team makes sense when the work is bigger than one person but smaller than a payroll of full-time hires. Three situations we see most often.
No department yet
You run the company and, in the evenings, the Facebook page. Marketing happens when there's time, which is never. A fractional team takes the whole function off your plate, not one task from it.
One person in-house
Your marketing manager plans well but can't also run ads, write copy, design and build landing pages. The fractional team plugs in around them: they own the strategy, and the team handles the channel work.
Between agencies
You pay for a package, and the same junior handles your account every month. A fractional team is built for your industry, and the people change only when the work changes.
How the team is built
A person builds the department for your industry after reviewing your marketing, rather than picking a package off a price list. You approve the people and the plan before the first stage starts.
Step 1
One form with your website, name, email and phone number is all we need. There's no brief to fill out and no checklist of services: the analysis tells us which channels the department needs.
The request goes to a senior project manager with 15+ years of experience, who will lead your fractional team if you decide to go ahead.
Step 2
The PDF looks at seven areas of your marketing, from the website and Google to social media, ads, email and tracking, and compares each with your direct competitors and one leader in your industry.
On the call, you'll see which channels need someone now, which can wait, and what the first quarter of the department should look like.
Step 3
One specialist per channel in the plan, each with experience in your industry and each vetted before joining the network. The project manager, not an algorithm and not a sales rep, picks them.
You get the lineup with a note on each person: what they've done for companies like yours and what they'll own in your department.
Step 4
A short call with the project manager and the team, where you hear the plan for the first stage and ask each person how they'd approach your channel.
You decide whether to start, and the first stage begins once you approve the plan.
Step 5
The quarter is split into stages, each with a deliverable and a due date. Everyone works in parallel on their own channel, and the project manager reviews every deliverable before it reaches you.
When the plan changes, the team changes with it: a channel is added, another is paused, a marketer joins or leaves. You agree on it with the project manager, and it takes effect the following month.
What the team covers
The department is built from these areas. Your plan includes the ones the analysis calls for, and the project manager holds them together so nothing is duplicated and nothing falls through the cracks.
Leadership
The senior project manager sets priorities, decides the order of work and reports to you on results, so everyone pulls in the same direction.
Paid media
Campaigns for leads and sales on the platforms your customers use, with tracking that shows cost per lead by channel.
Search
Technical health of the site, content for the searches that matter in your industry, local listings and presence in generative search results.
Content and social
A publishing plan and the material to fill it: articles, posts, video and creative for ads, produced by people who write for your industry.
Lifecycle
Sequences that follow up on leads, newsletters that keep customers coming back, and a CRM or HubSpot setup that shows where every lead came from.
Web
Pages that turn visits into inquiries, built and tested by the same team that sends the traffic, so the two sides of the funnel match.
The team is fractional. The accountability isn't. One senior project manager with 15+ years of experience owns the plan, the deadlines and the quality of every stage, and answers to you for the whole department.
Compare
Three ways to get a marketing department, side by side. Each one is the right answer for some companies. The table shows where they typically differ, so you can see which one fits the stage your company is at.
An agency is a good fit when you need one channel done at scale, and an in-house department pays off once marketing is a full-time job for several people. The table describes typical differences between the three models, not every agency or every company.
Only need direction for people you already have? See the fractional CMO
Team questions
What the term means, how it differs from a fractional CMO, how big the team is, how it works with your people and how quality is kept across several people.
A marketing department that works for your company part time instead of full time. You get the roles a department has, such as strategy, paid ads, search, content, email and web, but each role is filled by a specialist who dedicates the hours your plan needs. At Marketers.com, a senior project manager puts the team together for your industry and leads it for the entire engagement.
A fractional CMO is one senior person who sets the strategy and oversees whoever executes it. A fractional marketing team is the department itself: the marketers who do the work, plus a project manager who leads them. If you already have people to execute and need direction, see the fractional CMO page. If you need the work done as well as planned, the team is the better fit, and it includes the strategic lead.
As big as the plan requires and no bigger. A home services company running Google Ads and local SEO may need two marketers and the project manager. A SaaS company running paid, content, email and LinkedIn may need five. The analysis shows which channels need a person now, and the lineup grows or shrinks as the plan changes.
Yes, and it often does. Your marketing manager can keep the strategy while the team executes, or keep one channel while the team takes the rest. On the analysis call, the project manager sorts out who owns what, so no work is duplicated. An existing agency can stay on the channel it does well while the team covers the gaps.
You tell your project manager what changed: a new product, a slow season, a bigger budget for one channel. They propose the adjusted scope and lineup, and the change takes effect in the next monthly period. Adding a channel means a vetted specialist joins the team; pausing one means that person rolls off, with the files and history kept by the project manager.
The senior project manager. Every marketer delivers in stages, and the project manager checks each one against the plan before it reaches you. The weekly review keeps every channel on the same plan and timeline. You get one report and one point of contact, not five people to chase.
Start with a free analysis
Send us your website. We'll put together a written analysis of your channels compared with your competitors, email it to you within 24 hours and, once you've read it, walk you through it on a call.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
