A whole marketing department, sized to what your company needs this quarter. A specialist for each channel, one senior project manager who runs them, and a scope that grows or shrinks with the plan. You get the department without building it.
Start with a free analysis. A senior project manager assembles the team for your industry, with no commitment on your side.
Who it is for
A fractional team makes sense when the work is bigger than one person but smaller than a payroll of specialists. Three situations we see most often.
No department yet
You run the company and, in the evenings, the Facebook page. Marketing happens when there is time, which is never. A fractional team takes the whole function off your plate, not one task from it.
One person in-house
Your marketing manager plans well but cannot also run ads, write, design and build landing pages. The fractional team plugs in around them: they keep the strategy, the specialists do the channel work.
Between agencies
You pay for a package, and the same junior handles your account every month. A fractional team is built for your industry, and the people change only when the work changes.
How the team is built
The department is assembled by a person, for your industry, after looking at your marketing. Not a package picked from a price list. You approve the people and the plan before the first stage starts.
Step 1
Your website address and a phone number are enough. There is no brief to fill in and no list of services to tick: the analysis tells us which channels the department needs.
The request goes to a senior project manager with 15+ years of experience, who will lead your fractional team if you decide to go ahead.
Step 2
The PDF looks at seven areas of your marketing, from the website and Google to social media, ads, email and tracking, and compares each with your direct competitors and one leader in your industry.
On the call you see which channels need a specialist now, which can wait, and what the first quarter of the department should look like.
Step 3
One specialist per channel in the plan, each with experience in your industry and each vetted before joining the network. The project manager, not an algorithm and not a sales rep, picks them.
You receive the lineup with a note on each person: what they have done for companies like yours and what they will own in your department.
Step 4
A short call with the project manager and the team, where you hear the plan for the first stage and ask each specialist how they will approach your channel.
You decide whether to start. If someone on the lineup is not right for you, the project manager swaps that person before the work begins.
Step 5
The quarter is split into stages with a result and a date each. The specialists work in parallel on their channels, and the project manager reviews every deliverable before it reaches you.
When the plan changes, the team changes with it: a channel is added, another is paused, a specialist joins or leaves. You agree it with the project manager and it takes effect from the next month.
What the team covers
The department is built from these areas. Your plan includes the ones the analysis calls for, and the project manager holds them together so nothing is done twice and nothing falls between two people.
Leadership
The senior project manager sets priorities, decides the order of work and reports to you on results, so the specialists pull in one direction.
Paid media
Campaigns for leads and sales on the platforms your customers use, with tracking that shows cost per lead by channel.
Search
Technical health of the site, content for the searches that matter in your industry, local listings and presence in generative search results.
Content and social
A publishing plan and the material to fill it: articles, posts, video and creative for ads, produced by people who write for your industry.
Lifecycle
Sequences that follow up on leads, newsletters that keep customers coming back, and a CRM or HubSpot setup that shows where every lead came from.
Web
Pages that turn visits into inquiries, built and tested by the same team that sends the traffic, so the two sides of the funnel match.
The team is fractional, the accountability is not. One senior project manager with 15+ years of experience owns the plan, the deadlines and the quality of every stage, and answers to you for the whole department.
Compare
Three ways to get a marketing department, side by side. Each one is the right answer for some companies. The table shows where they typically differ, so you can see which one fits the stage your company is at.
An agency is a good fit when you need one channel done at scale, and an in-house department pays off once marketing is a full-time job for several people. The table describes typical differences between the three models, not every agency or every company.
Only need direction for people you already have? See the fractional CMO
Team questions
What the term means, how it differs from a fractional CMO, how big the team is, how it works with your people and how quality is kept across several specialists.
A marketing department that works for your company for part of its capacity instead of full time. You get the roles a department has, such as strategy, paid ads, search, content, email and web, but each role is filled by a specialist who dedicates the hours your plan needs. At Marketers.com the team is assembled for your industry by a senior project manager, who also leads it for the whole engagement.
A fractional CMO is one senior person who sets the strategy and oversees whoever executes it. A fractional marketing team is the department itself: the specialists who do the work, plus a project manager who leads them. If you already have people to execute and need direction, see the fractional CMO page. If you need the work done as well as planned, the team is the better fit, and it includes the strategic lead.
As big as the plan requires and no bigger. A home services company running Google Ads and local SEO may need two specialists and the project manager. A SaaS company running paid, content, email and LinkedIn may need five. The analysis shows which channels need a person now, and the lineup grows or shrinks as the plan changes.
Yes, and it often does. Your marketing manager can keep the strategy while the specialists execute, or keep one channel while the team takes the rest. The project manager agrees on the analysis call who owns what, so nothing is done twice. An existing agency can stay on the channel it does well while the team covers the gaps.
You tell your project manager what changed: a new product, a slow season, a bigger budget for one channel. They propose the adjusted scope and lineup, and the change takes effect from the next monthly period. Adding a channel means a vetted specialist joins the team; pausing one means that person rolls off, with the files and history kept by the project manager.
The senior project manager. Every specialist works in stages, and each stage is reviewed against the plan before it reaches you. If one channel lags, the project manager sees it in the weekly review, requires revisions or replaces the person. You get one report and one point of contact, not five people to chase.
Start with an analysis
Send us your website. You get a written analysis of your channels next to your competitors, and a call to go through it.
Leave your details. You get a PDF with specifics.Leave your details. You get a PDF with specifics.
