UGC content made by creators for your ads, not for their own feeds
The ads that stop the scroll today look like a customer talking to the camera, not like a commercial. A vetted UGC specialist writes the scripts, finds the creators and delivers video you can run in your own ads and on your own pages.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get scripts, creators, rights and edited variants ready for Meta and TikTok, plus a report on which hooks held attention.
What the specialist does
What the UGC content specialist does for you
UGC content is production, not endorsement: the creator is paid to make material for your ads, and the goal is a steady flow of variants you can test. The specialist runs that flow from script to final cut.
At the start
Scripts, hooks and creator sourcing
Writes the scripts and opening hooks from your customer questions and objections, then sources creators who match your buyer and can deliver on a deadline.
During production
Filming, rights and editing
Ships product or briefs the creator remotely, collects the raw footage, secures usage rights in writing and cuts the material into ad-ready variants with captions and end cards.
Every month
Results and the next batch
Checks which hooks and creators held attention and produced results in your ad account, then orders the next batch in the direction that worked.
Scope of work
When a company needs UGC content and what shapes the scope
You need this service when your Meta or TikTok ads are wearing out and the same three videos have been running for months, when polished studio footage gets scrolled past, or when you have no creative team and the ads are built from product photos. It also fits a brand that wants social pages to look lived in without filming everything itself.
The scope depends on how many ads you run and how fast they fatigue, whether the product can be shipped to creators or has to be filmed on site, which formats your channels need and whether you want raw footage, finished cuts or both. A supplement brand needs a different creator and a different script than a roofing company.
Metrics the work is designed to improve
- Cost per result on creator-made ads
- Hold rate in the first seconds
- Ready-to-use assets per month
Typical scope
- UGC strategy and scripts
- Creator sourcing and briefing
- Production coordination and deadlines
- Usage rights for ads and pages
- Editing into ad and organic variants
- Report on hooks and creators
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about UGC content before you order it
UGC content works because it looks like something a real customer filmed on a phone, and that look is what gets watched. The first three seconds decide whether the rest plays, so hooks matter more than production value. A good script comes from your own sales conversations: the objection people raise before buying, the thing they say after, the question your support team answers every day. The creator is chosen for how they speak and who they resemble, not for their following, since the video runs under your name.
The common mistakes are ordering one video and calling it a test, briefing the creator with a script written like a commercial, forgetting usage rights and then pulling an ad that was working, and judging the footage by how it looks instead of how it performs. Another is skipping disclosure: when creator-made video runs on your own pages it is your ad, but if the creator also posts it on their own account, the FTC rules on sponsored content apply to that post.
Your project manager sets the goal, the number of assets per month and the channels with you, and the specialist runs the production. You approve scripts before filming and the cuts before they go into ads, and rights are secured before the first edit. Each month you get a report that shows which hooks, creators and formats held attention and what they cost per result, so the next batch is ordered on evidence rather than taste.
How we work
How UGC content production starts
Step 1
Free analysis
Send your website and your ad accounts if you have them. In 24 hours you get a PDF on how your current creative performs, where it fatigues and what kinds of creator video would fit your product.
Step 2
Call and scope
On a short call you describe the product, the channels and how many ads you burn through in a month. The project manager turns that into a scope with formats, a monthly asset count and a creator profile.
Step 3
Matching
The senior project manager, who brings 15+ years of experience, assigns a UGC specialist who has produced creator video for products like yours. You meet the specialist and decide if you want to go ahead.
Step 4
Work and reporting
The specialist scripts, sources, coordinates and edits, the project manager approves each round, and the monthly report shows what each hook and creator delivered inside your ad account.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01What is the difference between UGC content and influencer marketing?
Influencer marketing pays a creator to post about you to their own audience, so reach comes from their following. UGC content pays a creator to produce video and photo that you publish yourself, in your ads and on your pages, so the creator's audience size does not matter. Many brands use both, and the same creator can do both jobs.
02Where do the creators come from?
From creator platforms, from your own customers who already post about the product, and from the specialist's own outreach. Each creator is screened for how they speak on camera, whether they match your buyer and whether they deliver on time. For a local service, creators are found in your area so the setting looks right.
03Can we run the videos as paid ads on Meta and TikTok?
Yes, that is the main purpose. Usage rights are agreed with the creator before filming and cover paid ads, organic posts and the length of time you can run them. The specialist also delivers the cuts in the aspect ratios and lengths each platform needs, with captions burned in for people who watch on mute.
04Do we need to disclose that a creator made the video?
When the video runs in your own ads or on your own pages, it is your advertising and the usual advertising rules apply, including that the creator's statements have to be truthful. When the creator posts it on their own account for payment, FTC endorsement rules require a clear disclosure. The specialist follows these as standard practice; for your specific obligations, ask your attorney.
05How many videos do we get each month?
That is set in the scope, based on how many ads you run and how fast they wear out. A typical batch is several creators, each delivering a few takes on two or three scripts, which the editor then turns into a larger set of variants with different hooks. The count matters less than having enough variety to keep testing.
Get the free analysis first
See how UGC content could refresh your ads
Order the free marketing analysis and in 24 hours you get a PDF on your current creative, where it fatigues and what creator video would fit. If it makes sense, a senior project manager matches a UGC specialist to your brand.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM