UGC content made by creators for your ads, not for their own feeds
The ads that stop the scroll right now look like a customer talking into the camera, not a commercial. A vetted UGC specialist writes the scripts, finds the creators and delivers video you can run in your own ads and post on your own pages.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
Scripts, creators, usage rights and edited variations ready for Meta and TikTok, plus a report on which hooks held attention.
What the work includes
What the UGC content specialist does for you
UGC is production, not endorsement. You pay a creator to make material for your ads, and the goal is a steady supply of variations to test. Your specialist runs that supply from script to final cut.
At the start
Scripts, hooks and creator sourcing
Your specialist writes scripts and opening hooks built on real customer questions and objections, then finds creators who look like your buyer and can hit a deadline.
During production
Filming, rights and editing
They ship product or brief the creator remotely, collect the raw footage, get usage rights in writing and cut everything into ad-ready versions with captions and end cards.
Every month
Results and the next batch
They check which hooks and creators held attention and drove results in your ad account, then steer the next batch in the direction that worked.
Scope of work
When a company needs UGC content and what shapes the scope
You need this when your Meta or TikTok ads are wearing out and the same three videos have run for months. Or when polished studio footage gets scrolled right past, or you have no creative team and your ads are just product photos. It also suits brands that want their social pages to feel lived in without filming everything themselves.
Scope depends on how many ads you run and how quickly they burn out, and on whether creators can get the product by mail or must film on site. It also depends on which formats your channels need and whether you want raw footage, finished cuts or both. A supplement brand needs a different creator and a different script than a roofing company does.
Metrics this work is built to improve
- Cost per result on creator-made ads
- Hold rate in the first seconds
- Ready-to-use assets per month
Typical scope
- UGC strategy and scripts
- Creator sourcing and briefing
- Production coordination and deadlines
- Usage rights for ads and pages
- Editing into ad and organic variants
- Report on hooks and creators
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about UGC content before you order it
UGC content works because it looks like something a real customer shot on their phone, and that's what people watch. The first three seconds decide whether anyone sees the rest, so the hook matters more than production value. Good scripts come from your own sales conversations: the objection people raise before they buy, what they say afterward, the question your support team answers every day. Creators are picked for how they talk and who they look like, not follower count, since the video runs under your name.
Brands tend to trip up the same ways. They order one video and call it a test, or hand the creator a script written like a TV spot. They forget usage rights and have to pull an ad that was working, or judge footage by its looks instead of its results. Skipping disclosure is another. Creator video running on your own pages is your ad, but if the creator also posts it on their account, FTC rules on sponsored content apply to that post.
You and your project manager set the goal, the monthly asset count and the channels, and the specialist runs production. You approve scripts before filming and the cuts before they go into ads, and rights are locked in before the first edit. Each month's report shows which hooks, creators and formats held attention and what each cost per result, so the next batch is based on evidence rather than taste.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a UGC content specialist, remote included, within 24 hours.
In your city
UGC content by city
Most of the work happens remotely. When a project calls for meetings, we match a UGC content specialist from your city.
Related services
Alongside UGC content, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Social media management Influencer marketing Facebook marketing Instagram management Pinterest marketing Twitter marketing YouTube channel management Word of mouth marketing All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01What's the difference between UGC content and influencer marketing?
With influencer marketing, you pay a creator to post about you to their own audience, so the reach comes from their following. With UGC content, you pay a creator to make video and photos that you publish yourself, in your ads and on your pages, so their audience size doesn't matter. Plenty of brands do both, and one creator can handle both jobs.
02Where do the creators come from?
Creator platforms, your own customers who already post about the product, and the specialist's own outreach. The specialist screens every creator for how they come across on camera, whether they fit your buyer and whether they deliver on time. For a local service, the specialist finds creators in your area so the setting looks right.
03Can we run the videos as paid ads on Meta and TikTok?
Yes, that's the whole point. The specialist settles usage rights with the creator before filming, covering paid ads, organic posts and how long you can run them. The specialist also delivers cuts in the aspect ratios and lengths each platform wants, with captions burned in for people watching on mute.
04Do we need to disclose that a creator made the video?
When the video runs in your ads or on your pages, it's your advertising, and the usual ad rules apply, including that anything the creator says has to be true. When the creator posts it on their own account for pay, FTC endorsement rules require a clear disclosure. The specialist follows both as a matter of course. For your specific obligations, check with your attorney.
05How many videos do we get each month?
That's set in the scope, based on how many ads you run and how quickly they wear out. A typical batch is several creators, each shooting a few takes of two or three scripts, which the editor turns into a bigger set of variations with different hooks. The exact count matters less than having enough variety to keep testing.
Get the free analysis first
See how UGC content could refresh your ads
Order the free marketing analysis. In 24 hours you'll get a PDF on your current creative, where it's wearing out and what creator video would fit. If it makes sense, a senior project manager matches a UGC specialist to your brand.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team