Push notification marketing that brings people back, not away
A push notification reaches someone who already knows you, even after they've closed the tab or the app. A vetted specialist asks for permission at the right moment and then sends a few genuinely useful pushes, so people come back instead of turning you off.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
An opt-in prompt that asks at the right time, segmented audiences and automated pushes, plus a monthly look at return visits and opt-outs.
What the work includes
What the specialist does with web push notifications and app pushes
Push permission can disappear after one bad week. Your specialist treats it as the asset: deciding when to ask, who gets which message and when the smart move is to send nothing.
At the start
Opt-in prompt and platform setup
Your specialist connects the push tool to your site or app, moves the permission request from the first second to a moment of real interest and tags subscribers by what they viewed.
Every week
Triggered pushes and campaigns
Cart, back-in-stock, price drop and reminder pushes keep firing on their own, and the specialist writes an occasional campaign push when the news is worth a buzz in someone's pocket.
Every month
Returns, clicks and switch-offs
They measure how many people came back from each push, how many switched notifications off and which segments tire fastest, then adjust frequency and wording.
Scope of work
When push and in-app messages make sense and what shapes the work
Push fits businesses whose visitors come back often, or should: an online store with repeat buyers, a publisher, a booking or delivery service, a SaaS product or any mobile app. Add it when most visitors leave without buying and never return, or when your app gets installs but people stop opening it after the first week.
Scope depends on whether you need web push, app push or both, and which platform sends them (OneSignal, Firebase, Braze, a store plugin). It also depends on how many triggered flows your product can support, whether pushes need data from your store or CRM, and how many languages or regions you serve. A news site pushes daily, while a furniture store might only push for abandoned carts and restocks.
Metrics this work is built to improve
- Opt-in rate on the permission prompt
- Return visits from pushes
- Notification switch-off rate
Typical scope
- Permission prompt design and timing
- Push platform setup and testing
- Segments by behavior and interest
- Triggered flows for carts and restocks
- In-app messages for active users
- Monthly report on returns and opt-outs
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about push notification strategy
A good push notification strategy starts with the permission prompt. Browsers and phones show it once, maybe twice, and a visitor who says no in the first second is usually gone for good. So ask after an action that signals interest, ideally with a soft prompt first that explains what the person will get. On iPhone, web push only works for sites saved to the home screen, which limits how much of your mobile audience you can reach.
Most push programs go wrong the same way. They blast every subscriber with every promotion, send at night in the subscriber's local time, repeat the email that went out an hour ago, and judge success by clicks alone. The opt-out count deserves just as much attention, because once someone turns notifications off, push can't reach them again.
You and your project manager set the goal and the limits: which events trigger a push, how many one subscriber can get in a week, and which messages need your approval. The specialist builds each flow and tests it on real devices before launch. The monthly report breaks down returns, clicks and switch-offs by flow, so pushes that annoy people get cut instead of repeated.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Push notification marketing specialist, remote included, within 24 hours.
In your city
Push notification marketing by city
Most of the work happens remotely. When a project calls for meetings, we match a Push notification marketing specialist from your city.
Related services
Alongside Push notification marketing, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Email marketing Marketing automation HubSpot management WhatsApp marketing SMS marketing AI chatbots Webinar marketing All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Is web push worth it if we already send email?
They do different jobs. Email carries detail and reaches people who gave you an address. A push is a quick tap on the shoulder for someone who visited but left no contact info at all. Plenty of web push subscribers never join the email list, so the two audiences overlap less than you'd expect.
02Do mobile app push notifications need a different approach from web push?
Yes, in a few ways. App pushes can draw on in-app behavior and deep link to a specific screen. They also work alongside in-app messages shown while someone's using the app. iOS and Android handle permission differently, so the specialist plans the prompt separately for each.
03How do we get more people to accept the push opt-in?
Ask later, and say why. A prompt that fires the moment the page loads gets dismissed on reflex. One that follows an action, like viewing a product twice or finishing a booking, and spells out what's coming (restock alerts, order updates) gets a fair hearing. The specialist tests both the timing and the wording.
04Which push notification services does the specialist work with?
Whatever you already use: OneSignal, Firebase Cloud Messaging, Braze, Airship or a plugin built into your store platform. If you don't have anything yet, the specialist suggests a tool that suits your traffic and product, and the final call is yours.
05How many pushes per week is too many?
There's no magic number. It depends on what people expect: a breaking news app can push daily, a retailer far less. The specialist starts conservatively, watches the switch-off rate in each segment and dials frequency up or down based on what subscribers actually put up with.
Get the free push analysis
See whether push notification marketing fits your audience
Order the free marketing analysis. Within 24 hours you'll get a PDF on your opt-in prompt, your current pushes and the events worth automating. If push is a fit, a senior project manager brings in a specialist to run it.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team