Amazon Ads management built around your margin, not just your clicks
Amazon charges for every click and every listing competes on the same page, so ad spend pays off only when the page, the bids and the search terms work together. A vetted Amazon specialist runs the campaigns and a senior project manager ties spend to profit.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get an Amazon specialist who knows your category, a bid plan built around your target cost of sale, and a monthly report on ad-driven and total sales.
What the specialist does
What your Amazon Ads management specialist does for you
Advertising on Amazon rewards preparation. The specialist checks the listing and the search terms first, then builds campaigns that can be measured against the margin of each product.
At the start
Listing and search term audit
Goes through each product page: title, bullets, images, A+ content and the search terms buyers use, because an ad cannot fix a page that does not convert.
Every week
Campaigns, bids and search terms
Runs Sponsored Products and Sponsored Brands, moves winning search terms from automatic to exact campaigns, adjusts bids and adds negatives where the spend brings no orders.
Every month
Sales and cost of sale report
Shows advertising cost of sale next to total cost of sale, so you see whether ads add new orders or just pay for sales you would have made anyway.
Scope of work
When a seller needs Amazon Ads management and what sets the scope
You need managed Amazon Ads when your ad cost of sale climbs while total sales stay flat, when a new product has no traffic and no orders yet, or when you keep losing the Buy Box to a competitor and cannot tell whether price or advertising is the reason. It also fits brands that sell through Vendor Central and want Sponsored Brands and DSP run with the same discipline as the rest of their marketing.
The scope depends on the size of the catalog, the margin you can spend on each sale, how seasonal your demand is and whether you sell through Seller Central, Vendor Central or both. A single hero product needs a tight set of exact match campaigns, while a catalog with many variations needs structure, budgets per product line and rules for what gets advertised at all.
Metrics the work is designed to improve
- Advertising cost of sale
- Total cost of sale across the account
- Share of voice on core search terms
Typical scope
- Listing and search term audit
- Sponsored Products and Sponsored Brands campaigns
- Bid management and negative keywords
- Sponsored Display and DSP retargeting
- Product page and A+ content fixes
- Monthly report on ad and total sales
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about Amazon Ads before you order
On Amazon the ad and the product page are one system. A click on a Sponsored Products ad lands on your listing, and if the title is vague, the images are weak or the price loses the Buy Box, the click is wasted no matter how well the campaign was built. That is why the specialist looks at conversion rate per product before raising any bid, and why listing fixes are part of the same monthly plan as the campaigns.
The frequent mistakes: judging everything by advertising cost of sale alone and ignoring what happens to total sales, letting automatic campaigns run for months without harvesting the search terms that actually convert, bidding the same amount in January and in the fourth quarter, and advertising products that are out of stock or priced out of the Buy Box. Another one is spreading a small budget across the whole catalog instead of concentrating it on the products with margin to spare.
The work runs on a monthly plan agreed with your project manager: which products get budget, what target cost of sale each line has, and which campaigns are tests. During the month the specialist harvests search terms, adjusts bids and adds negatives; you approve new Sponsored Brands creative before it goes live. The report shows ad sales next to organic sales, so the conversation is about profit, not about clicks.
How we work
How Amazon Ads work starts and runs each month
Step 1
Free analysis
Share your storefront or a few product pages. Within 24 hours you get a PDF that looks at listing quality, your current ad structure if you run any, and the search terms where competitors show and you do not.
Step 2
Call and scope
A senior project manager talks through the analysis, asks about margins, inventory and seasonality, and writes a scope that says which products get advertised and how success will be judged.
Step 3
Matching
The project manager pairs you with an Amazon specialist who has run campaigns in your category and at your catalog size. You meet that person and then decide whether to go ahead.
Step 4
Work and reporting
Campaigns, bids and listing fixes follow the plan you approved. Each month you get a report on ad sales, total sales and cost of sale per product, plus the changes proposed for the next month.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01What is the difference between ACoS and TACoS, and which one should I watch?
ACoS is advertising cost of sale: ad spend divided by the sales those ads produced. TACoS is total advertising cost of sale: ad spend divided by all sales, including organic. ACoS tells you how efficient a campaign is; TACoS tells you whether advertising is lifting the whole product. The specialist reports both, because a rising ACoS with a falling TACoS can be exactly what a launch needs.
02Can advertising fix a product that is not selling?
Not on its own. Ads bring traffic, and the listing turns traffic into orders. If the page has few images, a thin title or a price that loses the Buy Box, more clicks mostly mean more spend. The specialist starts with the listing and the conversion rate per product, then scales the campaigns once the page can carry the traffic.
03Do you work with Seller Central, Vendor Central or both?
Both. Seller Central accounts get Sponsored Products, Sponsored Brands and Sponsored Display; brands on Vendor Central usually add DSP for retargeting and audience campaigns off Amazon. The specialist matched to you has worked in the setup you use, and the project manager confirms account access and roles before anything starts.
04How do you handle seasonal peaks like Prime Day and the holidays?
Budgets and bids are planned ahead of the peak, not on the day. The specialist checks inventory cover with you, raises budgets on the products that can ship, prepares deal-linked campaigns and pulls spend back when stock runs low. After the event the report separates the peak from the regular weeks so the trend is not distorted.
05Who owns the ad account and the data?
You do. Campaigns run inside your own Amazon advertising account, and the specialist works with the access your project manager sets up. Search term data, campaign history and reports stay in your account, so if you ever stop, nothing leaves with the marketer.
Free analysis of your listings
Check your listings before you order Amazon Ads management
Send a link to your storefront and receive a free marketing analysis within 24 hours: listing quality, wasted search terms and the products worth advertising first. A senior project manager then matches an Amazon specialist and you decide whether to begin.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM