Amazon Ads management built around your margin, not just your clicks
Amazon charges for every click and every listing fights for the same page, so ad spend only pays off when the listing, bids and search terms work together. A vetted Amazon specialist runs the campaigns and a senior project manager keeps spend tied to profit.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get an Amazon specialist who knows your category, a bid plan built around your target cost of sale, and a monthly report on ad-driven and total sales.
What the work includes
What your Amazon Ads management specialist does for you
On Amazon, preparation pays. The specialist checks the listing and the search terms first, then builds campaigns you can measure against the margin of each product.
At the start
Listing and search term audit
Goes through each product page (title, bullets, images, A+ content) and the search terms buyers actually type, because no ad can save a page that doesn't convert.
Every week
Campaigns, bids and search terms
Runs Sponsored Products and Sponsored Brands, moves winning search terms from automatic into exact match, adjusts bids and adds negatives wherever spend isn't bringing orders.
Every month
Sales and cost of sale report
Puts advertising cost of sale next to total cost of sale, so you can tell whether ads bring new orders or just pay for sales you'd have made anyway.
Scope of work
When a seller needs Amazon Ads management and what sets the scope
Managed Amazon Ads make sense when your ad cost of sale keeps climbing and total sales stay flat. They also make sense when a new product has no traffic or orders yet, or when you keep losing the Buy Box and can't tell if price or ads are to blame. It also fits brands on Vendor Central that want Sponsored Brands and DSP run with the same discipline as the rest of their marketing.
Scope comes down to the size of your catalog, the margin you can spend on each sale, how seasonal demand is and whether you sell through Seller Central, Vendor Central or both. One hero product needs a tight set of exact match campaigns. A catalog full of variations needs structure, budgets per product line and clear rules on what gets advertised at all.
Metrics this work is built to improve
- Advertising cost of sale
- Total cost of sale across the account
- Share of voice on core search terms
Typical scope
- Listing and search term audit
- Sponsored Products and Sponsored Brands campaigns
- Bid management and negative keywords
- Sponsored Display and DSP retargeting
- Product page and A+ content fixes
- Monthly report on ad and total sales
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about Amazon Ads before you order
On Amazon, the ad and the product page work as one system. Every Sponsored Products click lands on your listing. If the title is vague, the images are weak or the price loses the Buy Box, you've paid for that click no matter how well the campaign was built. So the specialist checks each product's conversion rate before raising a bid, and listing fixes go into the same monthly plan as the campaigns.
Most wasted Amazon spend traces back to a short list of habits. Sellers judge everything by advertising cost of sale and never look at total sales. They let automatic campaigns run for months without pulling out the search terms that convert. They bid the same in January as in the fourth quarter, and they advertise products that are out of stock or priced out of the Buy Box. Some spread a small budget across the whole catalog instead of backing the products with margin to spare.
Each month starts with a plan you settle with your project manager: which products get budget, what target cost of sale each line carries and which campaigns are tests. During the month the specialist harvests search terms, adjusts bids and adds negatives, and you approve new Sponsored Brands creative before it goes live. The report puts ad sales next to organic sales, so the conversation stays on profit instead of clicks.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Amazon Ads management specialist, remote included, within 24 hours.
In your city
Amazon Ads management by city
Most of the work happens remotely. When a project calls for meetings, we match a Amazon Ads management specialist from your city.
Related services
Alongside Amazon Ads management, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Google Ads management Facebook and Instagram ads LinkedIn Ads management YouTube Ads management TikTok Ads management Microsoft Ads management Programmatic advertising Pinterest Ads management All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01What is the difference between ACoS and TACoS, and which one should I watch?
ACoS is advertising cost of sale: ad spend divided by the sales those ads produced. TACoS is total advertising cost of sale: ad spend divided by all sales, including organic. ACoS tells you how efficient a campaign is; TACoS tells you whether advertising is lifting the whole product. The specialist reports both, because a rising ACoS with a falling TACoS can be exactly what a launch needs.
02Can advertising fix a product that isn't selling?
Not on its own. Ads bring traffic, and the listing turns that traffic into orders. If the page has few images, a thin title or a price that loses the Buy Box, more clicks mostly mean more spend. The specialist starts with the listing and the conversion rate of each product, then scales campaigns once the page can handle the traffic.
03Do you work with Seller Central, Vendor Central or both?
Both. Seller Central accounts get Sponsored Products, Sponsored Brands and Sponsored Display, and brands on Vendor Central usually add DSP for retargeting and audience campaigns off Amazon. The specialist matched to you has worked in your setup, and your project manager confirms account access and roles before anything starts.
04How do you handle seasonal peaks like Prime Day and the holidays?
The specialist plans budgets and bids well before the peak, not the day of. That means checking inventory cover with you, raising budgets on the products that can ship, preparing deal-linked campaigns and pulling spend back when stock runs low. Afterward, the report separates the event from regular weeks so the peak doesn't skew your trend line.
05Who owns the ad account and the data?
You do. Campaigns run inside your own Amazon advertising account, and the specialist works with the access your project manager sets up. Search term data, campaign history and reports stay in your account, so if you ever stop, nothing walks out the door with the marketer.
Free analysis of your listings
Check your listings before you order Amazon Ads management
Share your storefront link and get a free marketing analysis within 24 hours: listing quality, wasted search terms and the products worth advertising first. Then a senior project manager matches you with an Amazon specialist and you decide whether to begin.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team