Public relations run by a specialist who knows your trade press
Reporters get more pitches than they'll ever open, so the first job is finding the angle in your company an editor actually wants. A vetted PR specialist writes and pitches it, and a senior project manager ties every placement back to what you sell.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
A PR specialist who takes your story to the right reporters, and a project manager who signs off on every statement before it goes out.
What the work includes
What the public relations specialist does for your company
One specialist runs your media relations, from the first pitch to the published piece. Your project manager approves the messaging, keeps the media list focused and goes through the coverage report with you.
At the start
Key messages and media list
The specialist pins down what your company should be known for, then lists the reporters, editors, podcasts and trade outlets that cover your industry and your region.
Every month
Pitches, releases and commentary
Releases go out when there's real news, expert quotes reach reporters who are on deadline, and guest articles and interviews get lined up with outlets your buyers read.
When needed
Crisis statements and response
When a bad story, a recall or a viral complaint lands, the specialist drafts your position, preps your spokesperson and handles the reporters who start calling.
Scope of work
Scope of public relations work
PR pays off when you have something worth telling. That could be a new location, a product launch, a hire with a story, numbers from your own operations, or an expert who can explain a topic reporters already cover. It also matters when a search for your brand turns up nothing you control, or when a competitor keeps getting quoted in the trade press and you don't.
Scope depends on how much news you produce, whether your buyers read local outlets, trade publications or national business media, and whether someone on your team needs interview prep. After the free analysis, your project manager sets how many pitches, releases and commentary pieces go out each month and adjusts as coverage comes in.
Metrics this work is built to improve
- Placements in target outlets
- Reach of earned coverage
- Tone of brand mentions
Typical scope
- Key messages and communication plan
- Media list and reporter relationships
- Press releases and expert commentary
- Media monitoring and mention tracking
- Crisis communication basics
- Monthly coverage report with links
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource public relations
In the US, coverage starts local and specialized long before it goes national. A plumbing company in Phoenix gets more out of the regional business journal and a home improvement podcast than out of a wire release nobody reads. The specialist maps the outlets your customers actually follow, learns which reporters cover your beat and pitches them something they can use. Mentions on those sites usually link back to you, and that helps your SEO too.
The same mistakes come up again and again. Companies write releases for themselves instead of the reader and blast pitches to a purchased list nobody checked. A spokesperson walks into an interview cold, or the company goes quiet during a crisis while social media tells the story for it. None of these is expensive to avoid. But each one closes a door with a reporter who remembers the bad pitch.
Here's how it runs. The specialist writes and pitches, and your project manager reads every release, quote and statement before any reporter sees it. Each month you get a coverage report listing every mention, where it ran and what it linked to. And whenever a reporter is working on a story that involves you, you get a call before it runs.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Public relations specialist, remote included, within 24 hours.
In your city
Public relations by city
Most of the work happens remotely. When a project calls for meetings, we match a Public relations specialist from your city.
Related services
Alongside Public relations, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Content marketing Video marketing Graphic design Branding Commercial photography Motion graphics All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Can you get my company into national outlets?
Sometimes, but that's rarely where it starts. National reporters write about companies that already show up in trade and local media, so the specialist builds that base first. If you have original data, a strong take on a current topic or a genuinely new product, national pitches go out in parallel.
02Do I need something newsworthy to start PR?
Less than you'd expect. The specialist finds angles in what you already do: seasonal advice from your trade, a customer problem you solve differently, local hiring, numbers from your own jobs. Reporters need sources more than announcements, so expert commentary usually comes before any press release.
03How is PR different from paid advertising?
With advertising, you buy the space and control the message. With PR, you earn the mention, and the outlet decides what runs and when. It's slower and less predictable, but a reporter quoting you carries weight an ad can't, and the article stays online, sending readers and search signals your way.
04What happens if a negative story comes out?
You call your project manager. Within hours the specialist drafts a holding statement, collects the facts and preps your spokesperson before anyone talks to the press. Basic crisis prep is already in the scope, so you'll have a short plan and a clear list of who says what before you ever need them.
05How do you report on PR results?
Each month you get every mention listed with the outlet, the date, the link, the estimated audience and whether the tone was positive, neutral or critical. The report also tracks which pitches went out and which are still open, so you can see the pipeline and not just the wins.
Get the free analysis first
Find out what public relations could do for your company
Request the free marketing analysis. Within 24 hours you'll have a PDF on how your company shows up in the press and in search today, and what a PR specialist would pitch first.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team