Content marketing that brings in leads, not just pageviews
Every page you publish should answer a question a real buyer asks, in Google or on a sales call. A vetted content specialist plans, writes and updates those pages, and a senior project manager keeps the calendar tied to inquiries.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get a content specialist who knows your industry, a calendar built from real questions, and a monthly report that counts leads, not pageviews.
What the specialist does
What your content marketing specialist does for you
Content only works when the topic, the writer and the follow-through line up. The specialist starts with what your buyers ask, then writes, publishes, updates and distributes on a schedule you approve.
At the start
Topic research and editorial calendar
Pulls topics from Search Console, competitor pages and the questions your sales team hears every week, then turns them into a calendar with a format and a goal for each piece.
Every week
Briefs, drafts and updates
Writes briefs, drafts articles and guides with someone who knows your field, refreshes pages that lost traffic and gets each piece in front of you before it goes live.
Every month
Distribution and lead report
Sends each piece through your newsletter, LinkedIn and paid channels where it fits, then reports which pages brought visits, forms and calls in your analytics.
Scope of work
When content marketing makes sense and what sets the scope
You need content when buyers research for weeks before they call, when your sales team answers the same questions on every demo, or when your paid traffic lands on pages that explain nothing. It also fits companies whose blog has dozens of posts and no inquiries to show for them, and companies entering a category where competitors already own the explainers.
The scope depends on how many topics your buyers actually search, how technical the subject is, what you already have published and which channels carry the content afterward. A SaaS product with a long sales cycle needs a different rhythm than an HVAC company with three service pages, so the free analysis maps what exists and what is missing before anyone writes a word.
Metrics the work is designed to improve
- Inquiries from content pages
- Unpaid visits to new pages
- Demo requests from guides
Typical scope
- Topic research from search demand and sales questions
- Editorial calendar with format and goal per piece
- Briefs and articles by industry-aware writers
- Guides, comparisons and downloadable material
- Refreshing pages that lost traffic
- Distribution and monthly lead report
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What matters in content marketing for a US company
In the US, buyers do their own research long before they talk to anyone, and the pages they read set their expectations about price, timeline and who is credible. A page that answers a specific question in plain language earns the visit from Google, gets cited in AI answers and gives your sales team something to send after a call. Volume matters less than fit: one thorough guide on a question your buyers ask does more than a dozen posts written to fill a calendar.
The usual mistakes are writing about what the company wants to say instead of what the buyer wants to know, hiring writers who have never worked in the field and produce generic text anyone could have published, and treating publication as the finish line. Old posts drift out of date and lose traffic quietly, nobody sends the new guide to the people who asked for it, and the report counts pageviews rather than the calls and forms the content produced.
The work runs on a calendar your project manager approves at the start of each month. The specialist proposes topics with a reason for each one, writes the briefs, manages the writer or writes the piece, and sends you the draft before it is published. Distribution is part of the task, not an afterthought, so each piece goes out through your newsletter, social profiles and ads where it fits. The monthly report shows which pages drew visits and which of those visits turned into inquiries.
How we work
How content marketing starts and runs month to month
Step 1
Free analysis
Share your website and describe who buys from you. Within 24 hours you get a PDF showing which questions your buyers search, which of them your site answers and where the gaps are.
Step 2
Call and scope
Your project manager walks through the analysis with you, asks what your sales team hears on calls and sets a scope: how many pieces a month, which formats and which channels.
Step 3
Matching
The project manager matches a content specialist who has written for your industry before, and if the subject calls for it, a subject-matter writer joins. You meet them and decide whether to go ahead.
Step 4
Work and reporting
Briefs, drafts and updates ship on the approved calendar. Each month you see which pages brought visits and inquiries, and the next month's topics are adjusted from that data.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Who actually writes the content, and do they know our industry?
A vetted content specialist runs the program and either writes the pieces or manages a writer with a background in your field. Technical subjects like legal, medical or B2B software get a writer who has worked in that area, and your own experts contribute through short interviews so the content sounds like your company, not like a generic blog.
02How much content do we need to publish each month?
Fewer pieces than you might expect. The calendar is built from the questions your buyers search and ask, so a service business might need two thorough pages a month while a SaaS company with a long sales cycle might need more. The scope call sets the number, and it can change once the report shows what works.
03Can you use AI to write the articles?
AI tools help with research, outlines and first drafts of routine sections, but every piece is planned, written or edited by a person who knows your field and checked by your project manager before it goes live. Text that reads like every other page on the internet does not earn a visit, a citation or a lead, so the quality bar stays with a human.
04What happens to the blog posts we already have?
They are part of the plan. The specialist checks which existing pages still draw traffic, which lost it and which answer a question badly, then schedules refreshes alongside new pieces. Updating a page that already draws visits often pays off faster than publishing something new, so it is usually one of the first tasks.
05How do you measure content marketing if not by traffic?
Traffic is reported, but the number your project manager cares about is inquiries: forms, calls, demo requests and newsletter signups that started on a content page. Your analytics and Search Console show which pages and queries produced those actions, and the monthly report ties them to the topics published, so you can see which subjects deserve more and which do not.
Start with the free analysis
See what your buyers search before you order content marketing
Send your website address and get a free marketing analysis as a PDF within 24 hours, with the questions your buyers search and the pages you are missing. Then your project manager matches a content specialist and you decide whether to begin.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM