Content marketing that brings in leads, not just pageviews
Every page you publish should answer a question a real buyer asks, whether in Google or on a sales call. A vetted content specialist plans, writes and updates those pages, and a senior project manager keeps the calendar tied to inquiries.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a content specialist who knows your industry, a calendar built from real questions, and a monthly report that counts leads, not pageviews.
What the work includes
What your content marketing specialist does for you
Content only works when the topic, the writer and the follow-through line up. The specialist starts from what your buyers ask, then writes, publishes, updates and promotes on a schedule you approve.
At the start
Topic research and editorial calendar
Pulls topics from Search Console, competitor pages and the questions your sales team hears every week, then turns them into a calendar with a format and a goal for each piece.
Every week
Briefs, drafts and updates
Writes briefs, drafts articles and guides with someone who knows your field, refreshes pages that have lost traffic and puts every piece in front of you before it goes live.
Every month
Distribution and lead report
Pushes each piece out through your newsletter, LinkedIn and paid channels where it makes sense, then reports which pages brought visits, forms and calls in your analytics.
Scope of work
When content marketing makes sense and what sets the scope
You need content when buyers research for weeks before they call, when your sales team answers the same questions on every demo, or when paid traffic lands on pages that don't explain anything. It also fits companies with dozens of blog posts and no inquiries to show for them, and companies moving into a category where competitors already own the explainers.
Scope depends on how many topics your buyers actually search, how technical the subject is, what you've already published and which channels carry the content afterward. A SaaS product with a long sales cycle needs a different pace than an HVAC company with three service pages, so the free analysis maps what exists and what's missing before anyone writes a word.
Metrics this work is built to improve
- Inquiries from content pages
- Unpaid visits to new pages
- Demo requests from guides
Typical scope
- Topic research from search demand and sales questions
- Editorial calendar with format and goal per piece
- Briefs and articles by industry-aware writers
- Guides, comparisons and downloadable material
- Refreshing pages that lost traffic
- Distribution and monthly lead report
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What matters in content marketing for a US company
US buyers do their own research long before they talk to anyone, and the pages they read shape what they expect on price, timeline and who's credible. A page that answers a specific question in plain language earns the visit from Google, gets cited in AI answers and gives your sales team something to send after a call. Fit matters more than volume: one thorough guide on a question buyers really ask does more than a dozen posts written to fill a calendar.
Two mistakes come up constantly. Companies write about what they want to say, not what the buyer wants to know. And they hire writers who have never worked in the field, so the text is generic enough for anyone to publish. Another is treating publication as the finish line. Old posts go stale and quietly lose traffic, nobody sends the new guide to the people who asked for it, and the report counts pageviews instead of the calls and forms the content produced.
At the start of each month, your project manager approves the calendar. The specialist pitches topics with a reason for each one, writes the briefs, manages the writer or writes the piece, and sends you the draft before it's published. Distribution is part of the job, not an afterthought, so every piece goes out through your newsletter, social profiles and ads where it fits. The monthly report shows which pages drew visits and which of those visits became inquiries.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Content marketing specialist, remote included, within 24 hours.
In your city
Content marketing by city
Most of the work happens remotely. When a project calls for meetings, we match a Content marketing specialist from your city.
Related services
Alongside Content marketing, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Video marketing Graphic design Branding Public relations Commercial photography Motion graphics All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Who actually writes the content, and do they know our industry?
A vetted content specialist runs the program and either writes the pieces or manages a writer with a background in your field. Technical subjects like legal, medical or B2B software get a writer who has worked in that area. Your own experts weigh in through short interviews, so the content sounds like your company and not a generic blog.
02How much content do we need to publish each month?
Fewer pieces than you might expect. The calendar comes from the questions your buyers search and ask, so a service business might need two thorough pages a month while a SaaS company with a long sales cycle might need more. The scope call sets the number, and it can change once the report shows what's working.
03Can you use AI to write the articles?
AI tools help with research, outlines and first drafts of routine sections, but a person who knows your field plans, writes or edits every piece, and your project manager checks it before it goes live. Text that could sit on anyone's site doesn't earn a visit, a citation or a lead, so a human owns the quality bar.
04What happens to the blog posts we already have?
They're part of the plan. The specialist checks which existing pages still draw traffic, which have lost it and which answer a question poorly, then schedules refreshes alongside new pieces. Updating a page that already gets visits often pays off faster than publishing something new, so it's usually one of the first tasks.
05How do you measure content marketing if not by traffic?
We report traffic, but the number your project manager cares about is inquiries: forms, calls, demo requests and newsletter signups that started on a content page. Your analytics and Search Console show which pages and queries produced them, and the monthly report ties each one back to a published topic. You'll see which subjects deserve more and which don't.
Start with the free analysis
See what your buyers search before you order content marketing
Send your website address and get a free marketing analysis as a PDF within 24 hours, with the questions your buyers search and the pages you're missing. Then your project manager matches you with a content specialist and you decide whether to begin.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team