Mobile app marketing that counts active users, not just installs
An install is cheap to buy and easy to lose: most people open a new app a few times and forget about it. A vetted specialist works on the whole path, from the store page and paid campaigns to the first week of use, so the users you pay for stick around.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get optimized store pages, clean install attribution, managed install campaigns and a retention plan, with a monthly view of cost per active user.
What the work includes
What the specialist does, from app store optimization to retention
App growth leaks in three places: people who see the store page and don't install, installs you can't trace to a source, and users who never come back. The specialist tackles all three, in that order.
At the start
Store pages and attribution
Rewrites the App Store and Google Play listings, plans screenshots and keywords, and sets up attribution that ties every install and in-app event to its source.
Every week
Install campaigns and creatives
Runs install and in-app event campaigns on Apple Ads, Google App campaigns, Meta and TikTok, rotating creatives and cutting sources that bring users who never open the app.
Every month
Retention and the report
Works on onboarding, in-app messages and win-back pushes with your product team, and reports cost per install, cost per active user and early retention by source.
Scope of work
When app user acquisition needs a specialist and what shapes the scope
Most apps get here once they're live and working, but growth has stalled. Organic installs are flat and paid users vanish within days. Nobody can say which channel brings paying users, and the store page still shows launch-day screenshots. It also fits companies whose app supports a physical business, like a restaurant chain, a gym or a retailer with a loyalty program.
Scope starts with your platforms (iOS, Android or both) and how the app makes money: subscriptions, in-app purchases, ads or offline sales. Your current attribution, paid channels and how much of onboarding your product team can change shape it too. A consumer game and a B2B field service app need very different plans and creative.
Metrics this work is built to improve
- Cost per install
- Cost per active user
- Early retention by source
Typical scope
- App Store and Google Play listing optimization
- Keyword research for store search
- Install and in-app event attribution
- Paid install campaigns across networks
- Onboarding, in-app messages and win-back pushes
- Monthly report on cost per active user
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about mobile app retention and growth
Mobile app retention decides whether paid growth makes sense at all. If most new users are gone after a week, every campaign is pouring water into a leaky bucket, and the fix may be in onboarding, not in the ads. Measurement got harder on iOS after Apple limited user-level tracking, so attribution now blends platform reports, a mobile measurement partner and aggregated conversion data. A specialist who knows those limits reads the numbers without putting too much faith in any single source.
A few mistakes come up in almost every account. Campaigns optimize for installs when they should chase a sign-up or a purchase. The store listing gets written once and forgotten, and one set of creative runs on every network. The app asks for store feedback at a random moment, not right after a win. And some teams launch paid campaigns before attribution works, so nobody can judge the first month of spend.
Your project manager sets the growth goal with you and settles what counts as an active user. The specialist handles store pages and campaigns directly and works with your product and development team on anything that lives inside the app. You approve new creative and listing changes. Each month, the report breaks out cost per install and per active user by channel, so you make decisions based on the users who stayed.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Mobile app marketing specialist, remote included, within 24 hours.
In your city
Mobile app marketing by city
Most of the work happens remotely. When a project calls for meetings, we match a Mobile app marketing specialist from your city.
Related services
Alongside Mobile app marketing, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Google Ads management Facebook and Instagram ads LinkedIn Ads management YouTube Ads management TikTok Ads management Microsoft Ads management Amazon Ads management Programmatic advertising All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Is this the same as hiring a mobile marketing agency?
A mobile marketing agency often covers texting, mobile ads and mobile websites in general. This service focuses on apps: store pages, install attribution, paid user acquisition and retention. If you also want text campaigns or web push, your project manager can add specialists for those to the same team.
02Which networks do you use for app install campaigns?
Usually Apple Ads for App Store search, Google App campaigns across Search, Play and YouTube, and Meta and TikTok for discovery. The specialist only adds other networks when the app and its audience fit them. Wherever there's enough data, campaigns optimize for a valuable in-app action, not just installs.
03How do you set up mobile attribution?
The specialist connects your app to a mobile measurement partner like AppsFlyer, Adjust or Branch, or audits the one you have. Next come the in-app events that matter, each linked to every ad network you use. On iOS, the specialist configures aggregated conversion data so campaigns still get useful signals inside Apple's privacy rules.
04Can you help with app store optimization without paid ads?
Yes. Many apps start there, because the store page affects every install, paid or organic. The work covers the title, subtitle and keyword fields, the description, screenshots and preview video, plus tests of listing variants wherever Apple and Google allow them.
05Do we need our developers involved?
For some parts, yes. Store listings and campaigns run without them, but attribution, event tracking, deep links and onboarding changes need a developer to build them. The specialist writes short, clear requests for your team and checks the result, so the developer time you need stays predictable.
Get your free analysis
See where your mobile app marketing loses users
Order the free marketing analysis and get a PDF within 24 hours covering your store pages, your tracking and where new users drop off. If it fits, a senior project manager matches you with an app marketing specialist.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team