Google Ads management by a vetted specialist, not left on autopilot
Search campaigns charge you for every click, so the job starts with deciding which searches deserve your money. A vetted Google Ads specialist builds and runs the account, and a senior project manager keeps the plan tied to your leads and sales.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a Google Ads account run by a specialist who answers to a senior project manager, plus a monthly report you can act on.
What the work includes
What the Google Ads specialist does for your company
One person owns your account day to day. The senior project manager sets the scope, signs off on what goes live and goes over the numbers with you every month.
At the start
Account audit and conversion tracking
The specialist cleans up the account structure, fixes conversion tags in Google Ads and GA4, and separates the searches that bring calls from the ones that only bring clicks.
Every week
Keywords, negatives and bids
Every week the specialist sorts the search terms: new keywords go in, irrelevant queries go on the negative list and bids move toward your target cost per lead.
Every month
Ad tests and the report
New headlines and assets go head to head with the current ones, and the results land in a monthly report with a recommendation for the month ahead.
Scope of work
Scope of Google Ads management
Google Ads makes sense when people already search for what you sell: an HVAC repair, a personal injury attorney, a dental implant, a software demo. If the account has been running on defaults for months, or you can't say what a lead costs you, that's when to bring in a specialist.
Scope depends on how many locations and services you advertise and whether you sell online or take calls. It also depends on which campaign types fit: search, Performance Max, Shopping, Display or remarketing. Your project manager sets it after the free analysis and adjusts it as data comes in.
Metrics this work is built to improve
- Cost per lead
- Return on ad spend
- Impression share on buying keywords
Typical scope
- Account audit and conversion setup
- Search and Performance Max campaign structure
- Keyword research, negatives and bidding
- Ad copy, assets and testing
- Remarketing and audience lists
- Monthly report with recommendations
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource Google Ads
For a US company, the main cost in Google Ads usually isn't the click price. It's the wrong clicks: broad match terms that pull in job seekers, DIY questions and cities you don't serve. A specialist spends the first weeks on search term reports, negative keyword lists and location settings, because that's where the wasted spend hides.
Audits keep turning up the same problems. Conversion tracking counts every page view as a lead. Performance Max runs without brand exclusions. One campaign covers every service and every city, and automated recommendations get applied with a single click. Each of these makes the numbers look fine while the phone stays quiet.
Smart bidding only works when it gets clean signals. If a form submission, a phone call and a chat message all count as the same conversion, Google optimizes toward the cheapest one, which is rarely the one you want. The specialist sets up call tracking and offline conversion import so the algorithm learns from real customers.
The split is simple. The specialist runs the account, and your project manager approves ad copy, budget changes and new campaign types before they go live. You get one contact, a monthly report in plain English, and a call whenever something in the numbers needs a decision from you.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Google Ads management specialist, remote included, within 24 hours.
In your city
Google Ads management by city
Most of the work happens remotely. When a project calls for meetings, we match a Google Ads management specialist from your city.
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Related services
Alongside Google Ads management, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Facebook and Instagram ads LinkedIn Ads management YouTube Ads management TikTok Ads management Microsoft Ads management Amazon Ads management Programmatic advertising Pinterest Ads management All services
Industries
Google Ads management by industry
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Do I keep ownership of my Google Ads account?
Yes. The account stays in your name and on your billing, and the specialist works through manager access you can revoke at any time. Campaign history, conversion data and audience lists stay yours if you ever decide to stop.
02How much should I spend on Google Ads to make it worth it?
That depends on your click prices and how many leads you need before a pattern shows up. The free analysis gives you a range based on your industry and service area, and your project manager recommends a starting budget on the call. As a rule, start with an amount you can keep steady for several months, not a big number for two weeks.
03Should I use Performance Max or search campaigns?
Usually both, starting with search. Search campaigns give you control over which queries you pay for, so they go first. Performance Max comes in once conversion tracking is clean, with brand terms excluded, so you can read its results honestly against search.
04How soon will I see leads from Google Ads?
Search ads start showing within days of launch and the first inquiries usually come in during the first weeks, but the account needs several weeks of data before bidding settles. On the call, your project manager will tell you what a realistic first quarter looks like in your industry.
05Can you take over an account another agency built?
Yes, and that's a common starting point. The specialist audits what's there, keeps the campaigns that carry history and rebuilds only what's broken, so you don't lose what smart bidding has already learned.
Start with the analysis
Get your Google Ads management plan from the free analysis
Order the free marketing analysis. Within 24 hours you'll have a PDF showing where your Google Ads spend goes today and what a specialist would change first.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team