Home services and contractors
HVAC, plumbing, roofing and electrical companies whose customers search with urgency. Campaigns are built around service area, call tracking and the hours you can actually answer the phone.
Google Ads management by a vetted specialist, not left on autopilot
Search campaigns charge you for every click, so the work starts with deciding which searches deserve your money. A vetted Google Ads specialist builds and runs the account, and a senior project manager keeps the plan tied to your leads and sales.
Free, with no commitment. A senior project manager walks you through the analysis.
Free analysis in 24 hours
You get a Google Ads account run by a specialist who answers to a senior project manager, plus a monthly report you can act on.
What the specialist does
What the Google Ads specialist does for your company
One person owns your account day to day. The senior project manager sets the scope, signs off on what goes live and reads the numbers with you each month.
At the start
Account audit and conversion tracking
The specialist cleans up the account structure, fixes conversion tags in Google Ads and GA4, and separates the searches that bring calls from the ones that only bring clicks.
Every week
Keywords, negatives and bids
Search terms get sorted every week: new keywords go in, irrelevant queries go on the negative list, and bids move toward the target cost per lead.
Every month
Ad tests and the report
New headlines and assets are tested against the current ones, and the results land in a monthly report with a recommendation for the next month.
Scope of work
Scope of Google Ads management
Google Ads makes sense when people already search for what you sell: an HVAC repair, a personal injury attorney, a dental implant, a software demo. If the account has been running on defaults for months, or if you cannot say what a lead costs you, that is the moment to bring in a specialist.
The scope depends on how many locations and services you advertise, whether you sell online or take calls, and which campaign types fit: search, Performance Max, Shopping, Display or remarketing. Your project manager sets that scope after the free analysis and adjusts it as the data comes in.
Metrics the work is designed to improve
- Cost per lead
- Return on ad spend
- Impression share on buying keywords
Typical scope
- Account audit and conversion setup
- Search and Performance Max campaign structure
- Keyword research, negatives and bidding
- Ad copy, assets and testing
- Remarketing and audience lists
- Monthly report with recommendations
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
Who it is for
Who Google Ads management is for
Law firms, dental and medical
Practices in categories with expensive clicks, where one wrong keyword costs a lot. The specialist focuses on intent, negative lists and landing pages that turn a click into a booked consultation.
SaaS and ecommerce
Companies that sell online and can measure revenue per campaign. The account runs on Shopping or demo requests as the conversion, with return on ad spend as the number that guides the budget.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource Google Ads
For a US company the main cost in Google Ads is usually not the click price but the wrong clicks: broad match terms that pull in job seekers, DIY questions and cities you do not serve. A specialist spends the first weeks on search term reports, negative keyword lists and location settings, because that is where the wasted spend hides.
Common mistakes we find in accounts we audit: conversion tracking that counts every page view as a lead, Performance Max left to run without brand exclusions, one campaign for every service and every city, and automated recommendations applied with one click. Each of these makes the numbers look fine while the phone stays quiet.
Smart bidding works only when it gets clean signals. If a form submission, a phone call and a chat message are all reported as the same conversion, Google optimizes toward the cheapest one, which is rarely the one you want. The specialist sets up call tracking and offline conversion import so the algorithm learns from real customers.
How the work is organized: the specialist runs the account, and your project manager approves ad copy, budget changes and new campaign types before they go live. You get one contact, a monthly report in plain English, and a call whenever something in the numbers needs a decision from you.
Metrics
The Google Ads metrics the work is designed to move
You will see these four numbers in every monthly report. Each one has a specific set of actions behind it, and the specialist explains what changed and why.
Cost per lead
Search term cleanup, negative keywords, a bid strategy tuned to a target cost, and landing page fixes that lift conversion rate without raising the click price.
Return on ad spend
For online sellers: Shopping feed quality, product group bids and conversion values imported from your store so bidding optimizes toward revenue instead of order count.
Impression share on buying terms
The specialist watches how often your ad appears on the searches that matter most and adjusts bids and budgets so you are not missing the queries closest to a purchase.
Conversion rate
Ad copy tests, assets such as callouts and sitelinks, and matching between the query and the landing page, so more of the paid clicks turn into calls and forms.
How we work
How Google Ads management starts
Step 1
Free analysis
Order the free analysis and within 24 hours you get a PDF that covers your current Google Ads account, if you have one, along with the rest of your marketing.
Step 2
Call and scope
On a short call the senior project manager goes through the findings, asks about your margins and your service area, and sets the scope for the account.
Step 3
Matching
The project manager selects a vetted Google Ads specialist who has run accounts in your industry and at your scale. You meet them and decide whether to start.
Step 4
Work and reporting
The specialist takes over the account, the first changes go live after your approval, and from then on you get a monthly report and a recommendation for the next month.
Google Ads management by city
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Do I keep ownership of my Google Ads account?
Yes. The account stays in your name and under your billing, and the specialist works through manager access that you can revoke at any time. Campaign history, conversion data and audience lists remain yours if you ever decide to stop.
02How much should I spend on Google Ads to make it worth it?
That depends on your click prices and how many leads you need to see a pattern. The free analysis gives you a range based on your industry and service area, and the project manager recommends a starting budget on the call. The rule is to start with what you can hold steady for several months rather than a large amount for two weeks.
03Should I use Performance Max or search campaigns?
Usually both, in that order of caution. Search campaigns give you control over which queries you pay for, so they come first. Performance Max is added once conversion tracking is clean, with brand terms excluded, so its results can be read honestly against search.
04How soon will I see leads from Google Ads?
Search ads start showing within days of launch and the first inquiries usually arrive in the first weeks, but the account needs several weeks of data before bidding settles. Your project manager will tell you on the call what a realistic first quarter looks like for your industry.
05Can you take over an account another agency built?
Yes, and that is a common starting point. The specialist audits what is there, keeps the campaigns that carry history and rebuilds only what is broken, so you do not lose the learning that smart bidding has already collected.
Start with the analysis
Get your Google Ads management plan from the free analysis
Order the free marketing analysis and within 24 hours you have a PDF that shows where your Google Ads spend goes today and what a specialist would change first.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM