Home services and local businesses
HVAC, plumbing, roofing, dental and legal practices whose customers search with a city or 'near me' and call the first credible result they find on the map or below it.
SEO services that turn searches into calls, forms and orders
Most buyers start with a search, and the unpaid results are where trust forms before anyone clicks an ad. A vetted SEO specialist works on your site every month, and a senior project manager keeps the plan tied to inquiries, not vanity metrics.
Free, with no commitment. A senior project manager walks you through the analysis.
Free analysis in 24 hours
You get an SEO specialist matched to your industry, a written plan built on real search data, and a monthly Search Console report you can act on.
What the specialist does
What your SEO services specialist does for you
SEO is a sequence, not a single fix. The specialist starts with what stops Google from indexing your pages, then moves to the pages themselves, the content around them and your local presence.
At the start
Technical audit and search map
Crawls the site, fixes indexing, speed and structure problems, and maps the searches your customers type against the pages you have and the pages you are missing.
Every week
Pages, content and local profile
Optimizes existing pages, writes new ones for specific queries, keeps Google Business Profile current and produces the kind of content other sites link to on their own.
Every month
Search Console report
Reads impressions, clicks and queries in Search Console, ties them to inquiries in your analytics and sends a report your project manager walks you through.
Scope of work
When a company needs SEO services and what sets the scope
You need SEO when your paid clicks keep getting pricier and the phone goes quiet the moment you pause ads. It also makes sense when competitors show up for the searches you should own, when a redesign quietly dropped your traffic, or when your Business Profile draws calls but your site draws none.
The scope depends on the size of the site, how broken the technical layer is, how many locations you serve and how crowded your category is in search. A local dental office needs a different plan than a multistate law firm or a SaaS product with a blog, so the analysis sets the starting point before any work is scheduled.
Metrics the work is designed to improve
- Clicks from unpaid search
- Inquiries from organic visits
- Calls from the local profile
Typical scope
- Technical audit and crawl error fixes
- Keyword research and competitor gap analysis
- On-page optimization of existing pages
- New content written for specific queries
- Google Business Profile and local listings
- Search Console monitoring and monthly report
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
Who it is for
Who SEO services are built for
Ecommerce stores
Stores where product and category pages compete with large retailers, and where technical health, faceted navigation and product content decide who gets the unpaid click.
SaaS and B2B companies
Companies selling to other businesses, where a buyer researches for weeks and the pages that explain the problem, the pricing logic and the comparison are what earn the demo request.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about SEO before you order it
For most US companies search is local and intent-driven. Someone typing a service plus a city or 'near me' is close to a decision, and Google answers with a map pack, unpaid results and, more and more often, an AI overview above them. Your site, your Business Profile and your content have to work together, because each of those placements draws on a different signal, and a strong page with a stale profile still loses the call.
The common mistakes are predictable. Companies chase broad phrases nobody in their area types, publish blog posts with no connection to what they sell, buy links from sites nobody visits, and redesign without redirecting old addresses, which erases years of accumulated signals. Another one is judging the work by a position on a single keyword rather than by the clicks and inquiries the whole site brings in.
Links still matter, but the ones that count are earned by content people reference: a pricing explainer, a local guide, original data from your own jobs. Search Console is the honest measurement source because it shows which queries produced impressions and clicks, so the specialist works from that data rather than from a third-party estimate. AI overviews pull from the same clear, well-structured pages, so nothing in the plan is wasted when the results page changes shape.
The work is organized around a monthly plan your project manager approves before anything changes on the site. The specialist proposes the technical fixes, the pages to build and the content to publish; you sign off on the list, your developer or ours applies the fixes, and the report at the end of the month shows what moved in Search Console and what the next month looks like. Nothing goes live without approval and you always know who is doing what.
Metrics
Four metrics the SEO work is designed to move
Every metric below comes from Search Console, Google Business Profile or your analytics, so you can check it yourself. The specialist tracks them monthly and explains what changed.
Pages indexed without errors
Fixes crawl blocks, duplicate addresses, broken links and slow templates so Google can index every page that should earn traffic and ignore the ones that should not.
Clicks from unpaid search
Matches each target query to one page, rewrites titles and headings around how people actually search, and adds pages where the site has no answer yet.
Calls from Google Business Profile
Keeps categories, services, photos and posts current, answers questions on the listing and builds consistent local citations so the profile shows for nearby searches.
Inquiries from organic visits
Connects Search Console with your analytics and form tracking, so the report shows which pages and queries produced a call, a form or an order, not just a visit.
How we work
How SEO work starts and runs each month
Step 1
Free analysis
Send your website address and the areas you serve. Within 24 hours you receive a PDF that shows how the site indexes, which searches you appear for and where the gaps are.
Step 2
Call and scope
A senior project manager goes through the analysis with you, asks about your customers and services, and writes a scope that fits the site you have and the growth you want.
Step 3
Matching
The project manager matches an SEO specialist who has worked in your industry and on sites of your size. You meet the person and decide whether to start.
Step 4
Work and reporting
Fixes, pages and content ship on a monthly plan you approve. The report reads Search Console and your analytics side by side, so you see clicks and inquiries, not just positions.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01How long does SEO take before we see a change in traffic?
Technical fixes can show up in Search Console within weeks as pages get recrawled, while new content and local signals build over several months. The specialist sets expectations per site during the analysis, because a young domain in a crowded category moves slower than an established site that only needs cleanup. The monthly report shows the trend so you are never guessing.
02Do you work with our existing website or do we need a new one?
The specialist works with the site you have. Most technical problems can be fixed on WordPress, Shopify, Webflow or a custom build without a rebuild. If the platform truly blocks progress, the project manager tells you that plainly in the scope call and explains what a fix would involve, and the decision stays with you.
03Do you handle Google Business Profile as part of SEO services?
Yes. For a service business or a store with a physical location, the Business Profile often brings more calls than the website, so the specialist keeps categories, services, photos, posts and question answers current and monitors how the listing performs. Local citations and consistent name, address and phone data across directories are part of the same task.
04Will AI overviews and ChatGPT make SEO pointless?
No. AI answers draw on the same indexed, well-structured pages that unpaid search does, and Search Console already reports impressions from AI features. The specialist writes pages that answer the question directly and state clear facts about your company, which serves both the classic results and the AI layer. If you want a dedicated effort there, the AI search optimization service builds on the same foundation.
05How do you measure the work if you cannot promise rankings?
Rankings move daily and depend on the person searching, so the report focuses on what Search Console and your analytics show: impressions and clicks by query, pages that gained or lost, calls and direction requests from the Business Profile, and inquiries that came from an unpaid visit. Your project manager ties those numbers to the plan for the next month.
Start with the analysis
See where your site stands before you order SEO services
Send your address and get a free marketing analysis as a PDF within 24 hours: indexing, current search visibility and the first fixes worth making. Then a senior project manager matches the SEO specialist and you decide whether to start.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM