Programmatic advertising that buys attention, not just impressions
Programmatic buying puts display, video, connected TV and audio ads in front of a defined audience across the open web, not inside one walled garden. A vetted media buyer sets up the DSP and the tracking, and a senior project manager ties it all to a goal.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
A programmatic specialist who knows your category, a media plan with a clear goal, and a monthly report on reach, viewability and conversions.
What the work includes
What your programmatic advertising specialist does for you
A DSP is easy to switch on and just as easy to waste money in. Your specialist nails down the goal and the measurement first, then builds audiences and creative, and checks every week where the impressions actually land.
At the start
Goal, audiences and measurement
Before buying a single impression, the specialist defines what the campaign needs to move, which audiences and data sources to use, and how reach and conversions get measured.
Every week
Campaigns in the DSP
They run the display, video, CTV and audio line items, check viewability and brand safety lists, tune frequency caps and shift budget to the placements that pull their weight.
Every month
Reach and conversion report
You get reach, frequency, viewable impressions and post-exposure conversions, along with a recommendation on how to split next month's budget across channels and platforms.
Scope of work
When programmatic advertising makes sense and what sets the scope
Programmatic makes sense when search and social have plateaued and you need to reach people who aren't looking for you yet. It also fits a launch in a new region, or connected TV without a broadcast budget. It handles retargeting on sites Google Display can't reach, and B2B companies use it to show up on industry sites in front of a specific list of accounts.
Scope comes down to the goal, the formats (display, video, CTV, audio or digital out of home), the audience data you already have and your budget. Some DSPs set minimums that only make sense at scale. A regional home services brand needs a very different plan from a SaaS company chasing named accounts, so the analysis picks the platform and formats before any setup starts.
Metrics this work is built to improve
- Cost per thousand viewable impressions
- Reach within the target audience
- Conversions after ad exposure
Typical scope
- Media strategy and channel plan
- DSP setup, pixels and conversion tracking
- Audience segments and first-party data
- Display, video, CTV and audio campaigns
- Brand safety, viewability and frequency caps
- Monthly report and budget recommendations
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about programmatic before you order it
Programmatic means buying ad space automatically through a demand-side platform (DSP), one impression at a time, based on data about who's looking at the page or screen. For a US company, that puts display, online video, connected TV, streaming audio and digital billboards in one place with one set of audiences. Google Display is the simpler cousin, limited to Google's own inventory. A DSP opens up the rest of the web and the streaming apps, in exchange for more setup and more decisions.
Money usually leaks in a handful of places. Impressions come cheap because nobody sees them. With no brand safety list, your ad runs next to content you'd never sponsor. With no frequency cap, one person sees the same ad dozens of times. And a reach campaign gets judged on last-click conversions it was never built to drive. Another leak is trusting the platform's own reporting without checking viewability and traffic quality independently.
Everything runs off a media plan your project manager signs off on: the goal, formats, audiences, budget split and the metrics that count. The specialist sets up the DSP, the pixels and the creative sizes, launches one phase at a time and reads the data weekly. You approve creative and site lists before anything goes live. The monthly report covers reach, viewability, cost per thousand impressions and conversions, and proposes next month's plan.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Programmatic advertising specialist, remote included, within 24 hours.
In your city
Programmatic advertising by city
Most of the work happens remotely. When a project calls for meetings, we match a Programmatic advertising specialist from your city.
Related services
Alongside Programmatic advertising, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Google Ads management Facebook and Instagram ads LinkedIn Ads management YouTube Ads management TikTok Ads management Microsoft Ads management Amazon Ads management Pinterest Ads management All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01How is programmatic different from Google Display or Meta ads?
Google Display and Meta sell their own inventory inside their own platforms. A DSP buys across the open web, streaming TV apps, audio services and digital billboards, using your data or third-party segments. That lets you reach one person on several screens and cap frequency across all of them. It takes more setup and more spend to pay off, so the analysis checks fit first.
02Is connected TV advertising realistic for a mid-sized company?
Yes. CTV is bought by the impression like any other programmatic format, so you can run streaming TV ads in a few metro areas without a national broadcast budget. The specialist plans the audience, the spot length and the frequency cap, and the report shows household reach and what people did on your site after seeing the ad.
03How do you keep our ads away from content that could damage the brand?
With inclusion lists of approved sites and apps, exclusion lists, category blocking inside the DSP and, when the spend justifies it, an independent verification vendor. All of it is in place before launch, and the specialist checks placement reports weekly so a new low-quality site can't quietly soak up your budget.
04What data do we need to have for programmatic to work?
Less than you'd think. A pixel on your site for retargeting and conversion tracking, plus customer lists or CRM segments that can be matched to audiences if you have them. With no data yet, the specialist starts with contextual targeting and third-party segments, then builds your own audiences from the traffic the campaign brings in.
05How do you measure a campaign that's meant to build awareness rather than clicks?
The specialist tracks reach and frequency inside the target audience, viewable impressions, and brand lift when there's enough scale for a study. They also compare searches, direct visits and conversions among people who saw the ads and people who didn't. Your project manager settles these metrics with you during scoping, so there's no debate about them after launch.
Check if programmatic fits
Find out whether programmatic advertising fits your goals
Tell us about your product and customers. Within 24 hours you'll have a free marketing analysis as a PDF covering whether programmatic makes sense, which formats and platforms fit, and what to measure. Then a senior project manager picks your specialist.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team