Compare marketing options, from agency and in-house to freelancer, fractional CMO or team
Before you sign with an agency, post a job listing or hire a freelancer, it helps to see what each option offers and what it asks of you. These pages compare the models side by side in plain language, with no prices and no winner picked in advance.
Free, no obligation. A senior project manager walks you through the analysis.
How to read these pages
Each comparison ends the same way, with the situations where one option fits, where the other does, and where we fit.
The comparisons
Five comparisons companies ask us about most
Each page follows the same format: a side-by-side table, when each option makes sense, what really differs, where Marketers.com fits and five questions with answers.
Marketing agency vs in-house team
How an agency and an in-house team differ in ownership, speed, coverage and what you manage, and when each one fits.
Freelancer vs marketing agencyFreelancer vs marketing agency
How a freelance marketer and an agency differ in scope, speed, backup and reporting, and which situations fit each one.
Fractional CMO vs marketing agencyFractional CMO vs marketing agency
Who sets the strategy, who runs the channels, how each is billed, and when a company ends up needing both.
Outsourced marketing vs in-house teamOutsourced marketing vs in-house team
What an in-house team costs beyond salary, what one monthly amount covers, and who holds the plan, the accounts and the pace.
Fractional marketing team vs marketing agencyFractional marketing team vs marketing agency
How a fractional team and an agency differ in staffing, plan ownership, briefing and reporting, and when each one fits.
What we compare and what we leave out
Honest comparisons, not a sales pitch in a table
What we compare
Who does the work, who owns the plan, how fast it starts, what you have to manage, what happens when someone leaves, and how the work is reported.
What we leave out
Prices and salary figures, because they change with the market and the city. Names of agencies and freelance platforms. Any claim that one model is always better.
Where we fit
Marketers.com is an outsourced marketing department: a senior project manager builds your team from vetted marketers. It fits some situations and not others, and each page says which.
Not sure which comparison applies to you?
Request the free analysis and ask the project manager on the call.
Within 24 hours, you'll get a PDF comparing your marketing with your competitors'. On the call, you can walk through the options with a senior project manager who has run marketing for 15+ years.
Before you decide
See where your marketing stands, then compare the options
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call where a senior project manager helps you weigh the options.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team