Marketing management where one person runs your channels, vendors and plan
Marketing breaks down when nobody owns it: the agency waits on approvals, the freelancer waits on content, and the owner becomes the bottleneck. A senior project manager steps into that role, sets the plan and keeps everyone moving.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get one person accountable for all of your marketing: plan, priorities, approvals, vendors and a single monthly report, without adding a full-time hire.
What the work includes
What marketing management covers, day to day
Think of it as the marketing manager role, filled by someone who has run marketing for many companies. The job is coordination, judgment and follow-through, not running a single channel.
At the start
Inventory of work and vendors
Lists everything your company does in marketing, who does it, what it costs and what it produces, then flags the gaps, the duplicated work and vendors whose output nobody checks.
Every week
Priorities, tasks and deadlines
Sets the week's priorities, hands out tasks to your agency, freelancers and staff, chases deliverables, approves what goes out and only brings you in when a decision needs the owner.
Every month
One report for all channels
Pulls results from search, social, email and the website into one document, checks cost against the plan and recommends what to scale up, fix or stop next month.
Scope of work
When marketing management is the missing piece and what shapes the scope
It fits a company that has vendors, tools and maybe a junior marketer, but nobody senior enough to run them. The signs are familiar: campaigns launch late because the landing page wasn't ready, two vendors ask you the same question, and results live behind five different logins. Owners of service companies, clinics, stores and B2B firms usually come to us when they're tired of being the marketing manager themselves.
Scope depends on how many moving parts there are. Coordinating one agency and one freelancer takes a few hours a week. Running six channels, an in-house team and a product launch is a bigger role with weekly planning meetings. On the scope call you decide whether the project manager also picks vendors, tracks the budget and keeps the marketing calendar, or just oversees delivery. Your choice goes into the plan.
Metrics this work is built to improve
- On-time delivery of planned work
- Total spend against plan
- Channel results in one report
Typical scope
- Audit of marketing work, vendors and costs
- Marketing plan, priorities and calendar
- Task management and deadline control
- Vendor and specialist coordination
- Budget tracking against the plan
- Consolidated monthly report and recommendations
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource marketing management
At a small or midsize US company, the marketing manager role is often the first one skipped and the last one filled. The owner approves ads between customer calls, the office manager posts on social, and an agency reports in its own format that nobody reads. The cost isn't one bad campaign. It's the months when nothing was coordinated. Putting an experienced person in the role part time gives the company a plan, a calendar and someone who answers when a vendor asks what to do next.
It usually goes wrong in one of two ways. A company hires a junior coordinator and expects strategy, or it lets each vendor set its own goals, so every report looks good while sales don't move. The owner approves everything and turns into the bottleneck, and direction changes every month because there's no plan to hold the line. The fix is a person with the authority to say no, a written plan everyone can see and one report where the numbers from every channel sit side by side.
Here, a senior project manager with 15+ years of experience fills the role, and the setup is simple. You set the goals and the budget, and the project manager writes the plan and gets your sign-off. Week to week, the project manager runs vendors and specialists, checks deliverables against the plan and brings you only the decisions that are yours to make. Each month you get one report and a short call. If a channel needs a specialist you don't have, your project manager matches one and adds them to the same plan.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Marketing management specialist, remote included, within 24 hours.
In your city
Marketing management by city
Most of the work happens remotely. When a project calls for meetings, we match a Marketing management specialist from your city.
Related services
Alongside Marketing management, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Marketing strategy Marketing operations Affiliate program management All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Is this the same as hiring a marketing manager?
It's the same role without the full-time headcount: planning, prioritizing, running vendors and specialists, approving work and reporting to the owner. The difference is that the person in it has done this for many companies and has a network of vetted specialists to draw on. If you later grow into a full-time hire, the plan and all the documentation go to that person.
02Will you replace my current agency and freelancers?
Not by default. The first step is an inventory of who does what and what it produces. Vendors that deliver stay on and get clearer briefs and deadlines. Vendors that duplicate each other or can't show results get flagged, and you make the call. Where a gap remains, your project manager matches a vetted specialist to fill it within the same plan.
03How much of my own time does this take?
Less than you spend now. Expect a scope call at the start, a short weekly check-in if you want one, and a monthly call to go over the report. Day-to-day questions from vendors go to the project manager, not to you. You still make the owner's decisions: budget, big changes in direction and anything that touches the brand.
04Do you also run the channels, or only coordinate?
The management service is the coordination layer: plan, priorities, approvals, reporting. Execution can stay with your current team and vendors. If nobody competent covers a channel, your project manager brings in a vetted specialist for Google Ads, SEO, email or social. That person works under the same plan, so you never juggle two separate arrangements.
05What does the monthly report contain?
It's one document. Each channel's results sit next to its cost and its target from the plan. You see what shipped on time and what slipped, plus a short list of changes to make next month. It's written for an owner, not a marketer: you can read it in a few minutes and know whether your marketing is on track.
Hand over the coordination
Give your marketing management to someone who has done it before
Tell us about your company, your vendors and what isn't getting done. Within 24 hours you'll get a PDF analysis, and if the role makes sense for you, the senior project manager who would fill it gets in touch.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team