Marketing management: one person who runs your channels, vendors and plan
Marketing stops working when nobody owns it: the agency waits for approvals, the freelancer waits for content, and the owner is the bottleneck. A senior project manager takes that role, sets the plan and keeps everyone moving.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get one person accountable for all of your marketing: plan, priorities, approvals, vendors and a single monthly report, without adding a full-time hire.
What the specialist does
What marketing management covers, day to day
Think of it as the marketing manager role, filled by someone who has run marketing for many companies. The work is coordination, judgment and follow-through, not running one channel.
At the start
Inventory of activities and vendors
Lists everything your company does in marketing, who does it, what it costs and what it produces, then points out gaps, duplicated work and vendors whose output nobody checks.
Every week
Priorities, tasks and deadlines
Sets the week's priorities, assigns tasks to your agency, freelancers and in-house staff, chases deliverables, approves what goes out and escalates to you only when a decision needs the owner.
Every month
One report for all channels
Pulls results from search, social, email and website into one document, compares cost against the plan, and recommends what to increase, fix or stop next month.
Scope of work
When marketing management is the missing piece and what shapes the scope
The service fits a company that has vendors, tools and maybe a junior marketer, but no one senior enough to run them. Symptoms are familiar: campaigns launch late because the landing page was not ready, two vendors ask you the same question, and results live in five different logins. Owners of service companies, clinics, stores and B2B firms come here when they want to stop being the marketing manager themselves.
The scope depends on how many moving parts there are. Coordinating one agency and one freelancer is a few hours a week; running six channels, an in-house team and a product launch is a bigger role with weekly planning meetings. Whether the project manager also handles vendor selection, budget tracking and the marketing calendar, or only supervises delivery, is agreed in the scoping call and written into the plan.
Metrics the work is designed to improve
- On-time delivery of planned activities
- Total spend against plan
- Channel results in one report
Typical scope
- Audit of activities, vendors and costs
- Marketing plan, priorities and calendar
- Task management and deadline control
- Vendor and specialist coordination
- Budget tracking against the plan
- Consolidated monthly report and recommendations
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know before you outsource marketing management
In a US small or mid-size company the marketing manager role is often the first one skipped and the last one filled. The owner approves ads between customer calls, the office manager posts on social, and an agency reports in its own format that nobody reads. The cost is not one bad campaign; it is the months in which nothing was coordinated. Filling the role with an experienced person, part time, gives the company a plan, a calendar and someone who answers when a vendor asks what to do next.
The usual failure modes: hiring a junior coordinator and expecting strategy; letting each vendor define its own goals, so every report looks good and sales do not move; approving everything yourself, which makes you the bottleneck; and changing direction monthly because there is no plan to hold the line. The fix is a person with the authority to say no, a written plan everyone can see and one report where the numbers from all channels sit side by side.
Here the role is held by a senior project manager with 15+ years of experience, and the way of working is simple. You set the goals and the budget; the project manager writes the plan and gets your sign-off. Weekly, the project manager runs the vendors and specialists, approves deliverables against the plan and brings you only the decisions that are yours. Monthly, you receive one report and a short call. If a channel needs a specialist you do not have, one is matched and added to the same plan.
How we work
How the engagement begins and runs
Step 1
Free analysis
Tell us what marketing you run, who does it and what it costs. Within 24 hours you get a PDF that shows what is duplicated, what is missing and where coordination is breaking down.
Step 2
Call and scope
The senior project manager who would take the role talks with you about goals, vendors and how much of the coordination you want to hand over, then writes down the scope.
Step 3
Matching
Here the person you meet on the call is the person who does the work. If channels need extra hands, vetted specialists are matched to the plan and introduced to you before they start.
Step 4
Work and reporting
The first weeks are inventory and plan. Then the routine: weekly priorities and task follow-up with your vendors, monthly a consolidated report and a call on what to change.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Is this the same as hiring a marketing manager?
It is the same role without the full-time position: planning, prioritizing, running vendors and specialists, approving work and reporting to the owner. The difference is that the person holding it has done this for many companies and comes with a network of vetted specialists behind them. If your company later grows into a full-time hire, the plan and the documentation are handed over.
02Will you replace my current agency and freelancers?
Not by default. The first step is an inventory of who does what and what it produces. Vendors that deliver stay and get clearer briefs and deadlines; vendors that duplicate each other or cannot show results are flagged, and you decide. Where a gap remains, a vetted specialist is matched to fill it inside the same plan.
03How much of my own time does this take?
Less than you spend now. Expect a scoping call at the start, a short weekly check-in if you want one, and a monthly call over the report. Day-to-day questions from vendors go to the project manager, not to you. You still make the decisions that are the owner's: budget, big changes in direction, and anything that touches the brand.
04Do you also run the channels, or only coordinate?
The management service is the coordination layer: plan, priorities, approvals, reporting. Execution can stay with your existing team and vendors. When a channel has no one competent on it, a specialist for Google Ads, SEO, email or social is matched from the vetted network and works under the same plan, so you never manage two separate arrangements.
05What does the monthly report contain?
One document with the results of every channel next to its cost and its target from the plan, what was delivered on time and what slipped, and a short list of recommended changes for the next month. It is written for an owner, not for a marketer: you can read it in a few minutes and know whether the marketing is on track.
Hand over the coordination
Give your marketing management to someone who has done it before
Describe your company, your vendors and what is not getting done. Within 24 hours you receive a PDF analysis, and if the role makes sense for you, the senior project manager who would fill it gets in touch.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM