Influencer marketing with creators vetted before the first brief goes out
A creator's audience is worth more than a follower count, so the work begins with who actually watches. A vetted influencer specialist finds those creators, writes the briefs and tracks every post back to sales.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get a specialist who finds and vets creators, negotiates the deal, briefs each post and shows what the campaign brought in.
What the specialist does
What the influencer marketing specialist does for you
Most creator campaigns fail before the first post because the wrong creators were picked for the wrong reason. The specialist starts with your customer, then works backward to the creators that audience already trusts.
At the start
Creator research and vetting
Builds a list of creators whose audience overlaps with your customers, checks engagement against follower counts, screens past sponsorships and flags fake or bought reach.
During the campaign
Deals, briefs and approvals
Negotiates deliverables and usage rights, writes a brief with the key message, the FTC disclosure and what to avoid, and approves each post before it is published.
After the campaign
Tracking and report
Collects reach, saves, clicks, code redemptions and sales per creator, then tells you which collaborations are worth renewing and which to drop.
Scope of work
When a company needs influencer marketing and what shapes the scope
You need this service when your product is easy to show and hard to explain in a search ad, when your customers already follow creators in your category, or when a launch needs voices other than your own. It also fits a brand that has tried a few paid posts on gut feeling and has no idea whether any of them sold anything.
The scope depends on what you sell, whether the goal is awareness or direct sales, which platforms your customers use and whether you want a few larger creators or many smaller ones. A product that ships nationwide can work with creators anywhere, while a local service needs creators whose audience lives near you.
Metrics the work is designed to improve
- Cost per reached customer
- Sales from creator codes and links
- Content approved for reuse in ads
Typical scope
- Creator research and audience vetting
- Outreach, negotiation and deliverables
- Briefs and content approval
- Usage rights for your own ads
- Codes, links and sales tracking
- Campaign report per creator
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about influencer marketing before you order it
Follower counts say little about who buys. A creator with a modest, engaged audience in your category often outsells a large account whose followers came from giveaways. The specialist checks engagement quality, comment patterns, audience location and past sponsored posts before any outreach, and looks for creators who already use products like yours. In the United States every sponsored post also needs a clear FTC disclosure, so the brief spells out how to label it and the specialist confirms it before you pay.
The usual mistakes are paying for a single post and expecting a sale, sending free product with no brief and no deadline, skipping usage rights and then discovering you cannot run the video as an ad, and measuring the campaign by likes. Another is letting the creator's manager set the terms: exclusivity, revision rounds and how long the post stays up should all be agreed in writing before anything is shipped.
Your project manager agrees on the goal, the budget range and the platforms with you, then the specialist runs outreach and negotiation. You see the creator list and each draft before it goes live, and nothing is published without your approval. Tracking uses unique codes and links per creator, so the monthly report shows reach and sales side by side and the next round goes to the creators who moved product.
How we work
How influencer marketing starts
Step 1
Free analysis
Send your website and social profiles. Within 24 hours you get a PDF that looks at whether creators fit your product, which platforms your customers use and where earlier collaborations went wrong.
Step 2
Call and scope
On a short call you tell us what you want creators to do: launch a product, reach a new audience or feed your ads with content. The project manager turns that into a scope, a creator profile and a timeline.
Step 3
Matching
A senior project manager with 15+ years of experience assigns an influencer specialist who has run creator campaigns in your category and on your platforms. You meet that person and decide whether to go ahead.
Step 4
Work and reporting
The specialist finds creators, negotiates and briefs, the project manager approves the list and each post, and a monthly report shows reach, redemptions and sales per creator.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Do you work with micro creators or big names?
Both, and the mix depends on the goal. Smaller creators usually cost less per post, answer their comments and convert better in a niche, while larger accounts deliver reach for a launch. For most US brands the specialist starts with a group of smaller creators, measures which ones sell and scales the ones that do.
02Who owns the content the creators make?
That is negotiated before the deal is signed, not after. The brief states whether you can repost the content on your own profiles, run it as a paid ad on Meta or TikTok and for how long. Usage rights raise the price of a collaboration, so the specialist buys them only for the creators whose content is likely to perform in ads.
03How do you know a creator's followers are real?
The specialist looks at engagement relative to reach, the wording and timing of comments, follower growth spikes, audience location and the share of sponsored posts in the feed. Creators who cannot share audience data from their own analytics are skipped. Bought followers are common enough that this check happens before any outreach.
04How do you track sales from an influencer campaign?
Every creator gets a unique discount code and a tagged link, so purchases and signups can be traced to the person who sent them. Where a sale happens in a store or over the phone, a coupon or a mention on the intake form does the same job. Reach and saves are reported too, but the decision to renew a creator is based on what they sold.
05What about FTC disclosure rules?
In the United States creators must clearly disclose paid partnerships and gifted products, and the brand is responsible too. The brief tells the creator exactly how to label the post, the specialist checks the label before approval, and posts without it are not paid for. This is standard practice, not legal advice: questions about your own obligations belong with your attorney.
Order the free analysis
See whether influencer marketing fits your product
Request the free marketing analysis and in 24 hours you will have a PDF on creator fit, platforms and tracking for your brand. If it makes sense, a senior project manager matches an influencer specialist to your company.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM