Influencer marketing with creators vetted before the first brief goes out
A creator's audience is worth more than a follower count, so it all starts with who's actually watching. A vetted influencer specialist finds those creators, writes the briefs and tracks every post back to sales.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a specialist who finds and vets creators, negotiates the deal, briefs each post and shows what the campaign brought in.
What the work includes
What the influencer marketing specialist does for you
Most creator campaigns fail before the first post because someone picked the wrong creators for the wrong reasons. The specialist starts with your customer and works backward to the creators that audience already trusts.
At the start
Creator research and vetting
Builds a list of creators whose audience overlaps with your customers, weighs engagement against follower counts, looks through past sponsorships and flags fake or bought reach.
During the campaign
Deals, briefs and approvals
Negotiates deliverables and usage rights, writes a brief with the key message, the FTC disclosure and what to steer clear of, and approves each post before it goes live.
After the campaign
Tracking and report
Pulls reach, saves, clicks, code redemptions and sales for each creator, then tells you which collaborations are worth renewing and which to drop.
Scope of work
When a company needs influencer marketing and what shapes the scope
This service fits a product that's easy to show but hard to explain in a search ad. It fits when your customers already follow creators in your category, or when a launch needs voices other than your own. It also fits a brand that has tried a few paid posts on a hunch and has no idea whether any of them sold a thing.
Scope depends on what you sell and whether you're after awareness or direct sales. It also depends on where your customers spend time online and whether you want a few bigger creators or lots of smaller ones. A product that ships nationwide can work with creators anywhere. A local service needs creators whose audience lives nearby.
Metrics this work is built to improve
- Cost per reached customer
- Sales from creator codes and links
- Content approved for reuse in ads
Typical scope
- Creator research and audience vetting
- Outreach, negotiation and deliverables
- Briefs and content approval
- Usage rights for your own ads
- Codes, links and sales tracking
- Campaign report per creator
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about influencer marketing before you order it
Follower counts say little about who buys. A creator with a modest, engaged audience in your category often outsells a large account whose followers came from giveaways. The specialist checks engagement quality, comment patterns, audience location and past sponsored posts before any outreach, and looks for creators who already use products like yours. In the United States every sponsored post also needs a clear FTC disclosure, so the brief spells out how to label it and the specialist confirms it before you pay.
Brands tend to trip in the same places. They pay for a single post and expect sales. They send free product with no brief and no deadline. They skip usage rights, then find out they can't run the video as an ad, and they judge the whole campaign by likes. Another trap is letting the creator's manager set the terms. Exclusivity, revision rounds and how long the post stays up should all be settled in writing before anything ships.
You and your project manager set the goal, the budget range and the platforms. From there, the specialist handles outreach and negotiation. You see the creator list and every draft before it goes live, and nothing gets posted without your sign-off. Each creator gets a unique code and link, so the monthly report shows reach and sales side by side and the next round goes to the creators who actually moved product.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Influencer marketing specialist, remote included, within 24 hours.
In your city
Influencer marketing by city
Most of the work happens remotely. When a project calls for meetings, we match a Influencer marketing specialist from your city.
Related services
Alongside Influencer marketing, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Social media management UGC content Facebook marketing Instagram management Pinterest marketing Twitter marketing YouTube channel management Word of mouth marketing All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Do you work with micro creators or big names?
Both, and the mix depends on the goal. Smaller creators usually cost less per post, answer their comments and convert better in a niche, while larger accounts deliver reach for a launch. For most US brands the specialist starts with a group of smaller creators, measures which ones sell and scales the ones that do.
02Who owns the content the creators make?
That's settled before the deal closes, not after. The brief spells out whether you can repost the content on your own profiles, run it as a paid ad on Meta or TikTok, and for how long. Usage rights raise the price of a collaboration, so the specialist only buys them for creators whose content is likely to work in ads.
03How do you know a creator's followers are real?
The specialist looks at engagement relative to reach, the wording and timing of comments, spikes in follower growth, audience location and how much of the feed is sponsored. If a creator can't share audience data from their own analytics, they're off the list. Bought followers are common enough that this check happens before any outreach.
04How do you track sales from an influencer campaign?
Every creator gets a unique discount code and a tagged link, so you can trace purchases and signups to the person who sent them. When a sale happens in a store or over the phone, a coupon or a question on the intake form does the same job. Reach and saves go in the report too, but whether a creator gets renewed comes down to what they sold.
05What about FTC disclosure rules?
In the United States, creators have to clearly disclose paid partnerships and gifted products, and the brand is responsible too. The brief tells the creator exactly how to label the post, the specialist checks the label before approval, and a post without it doesn't get paid. This is standard practice, not legal advice: questions about your own obligations belong with your attorney.
Order the free analysis
See whether influencer marketing fits your product
Order the free marketing analysis and within 24 hours you'll have a PDF on creator fit, platforms and tracking for your brand. If it makes sense, a senior project manager matches your company with an influencer specialist.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team