Video marketing services and video marketing experts for every channel
Buyers watch before they read, and a thirty-second clip on Instagram or YouTube often does the job of a whole landing page. A vetted video specialist plans, produces and edits for each channel, and a senior project manager ties each clip to what you sell.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
A video specialist who plans the formats, runs the capture and edits in batches, plus a monthly report on what people watched and did next.
What the work includes
What your video marketing specialist does for you
Good video starts with deciding where it'll run. Your specialist picks formats that fit your channels, sets up how footage gets captured, then edits, captions and publishes on a schedule.
At the start
Formats, channels and capture plan
Your specialist decides which videos make sense, from short Reels and ad clips to a website explainer, and whether a remote capture kit or an on-site shoot suits your team.
Every week
Scripts, hooks and editing batches
They write scripts and opening seconds that keep people watching, edit footage in batches into vertical and horizontal cuts, add captions and send each cut to you for approval.
Every month
Publishing and watch-time report
They post to YouTube, Instagram, TikTok or LinkedIn, put paid reach behind the strongest clips when it fits, and report watch time, engagement and conversions from video campaigns.
Scope of work
When video marketing is worth it and what sets the scope
Video pays off when people need to see your product to get it, or when your Meta and TikTok ads are just text over a stock photo. Maybe your founder or technicians explain things well in person and nobody has ever filmed them. Or your competitors post short clips every week while your own channel still has one company overview from years ago.
Scope depends on how much footage you already have, who's comfortable on camera, which channels you actually use and how often you can keep them fed. A dental practice can get a month of Reels out of one afternoon of phone footage guided remotely, while a software product may need a scripted explainer with screen recordings. The analysis settles the format before any shoot gets booked.
Metrics this work is built to improve
- Watch time per video
- Engagement on video posts
- Conversions from video campaigns
Typical scope
- Video strategy by channel and format
- Scripts, hooks and storyboards
- Remote capture kits or on-site shoots
- Editing in batches with captions
- Vertical cuts for Reels, Shorts and TikTok
- Publishing, paid support and results report
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about video marketing for a US company
In the US, attention lives in short vertical video. Reels, TikTok and YouTube Shorts decide in a few seconds whether someone stays, and lots of people watch with the sound off. That changes the craft: the hook is the first line on screen, captions are a must, and the message has to land before anyone swipes away. Longer videos still matter, just for a different job. A product walkthrough or explainer on YouTube and your website helps a buyer who's already interested and wants the details.
Most video programs stall for the same reasons. Companies treat video as a one-time production instead of an ongoing stream, blow the budget on a polished brand film nobody searches for, and post the same horizontal cut on every platform. Some edit without a hook, so the clip opens on a logo animation after the viewer has scrolled on. And they track likes instead of watch time and what viewers do next, so they never learn which format deserves more effort.
Everything runs around capture days and editing batches. Once your project manager approves the format plan and posting rhythm, the specialist schedules capture: a remote kit with a guided phone session, or an on-site shoot when the subject calls for it. Each session becomes several clips, captioned, sized for every channel and sent to you before anything's posted. The monthly report covers watch time, engagement and conversions from paid video, and the next batch follows what people actually watched.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Video marketing specialist, remote included, within 24 hours.
In your city
Video marketing by city
Most of the work happens remotely. When a project calls for meetings, we match a Video marketing specialist from your city.
Related services
Alongside Video marketing, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Content marketing Graphic design Branding Public relations Commercial photography Motion graphics All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Do we need to be on camera ourselves?
Not necessarily, but it helps. A founder, a technician or a dentist explaining something in their own words builds trust that stock footage can't. If nobody on your team wants to appear, the specialist works with screen recordings, product footage, motion graphics and voiceover, and can bring in a presenter for scripted pieces.
02How do you shoot video without coming to our office?
Most short-form video is shot on a phone with a small remote kit: a light, a mic and a guide the specialist walks your team through on a call, so the footage comes out usable. For launches, facility tours or interviews that need more, your project manager books an on-site crew in your area for a shoot day, and the specialist directs and edits the result.
03Should we focus on YouTube or on Reels and TikTok?
That depends on what your buyers do before they purchase. Reels, TikTok and Shorts reach people who weren't looking for you, which suits awareness and ads. YouTube holds the longer answers, walkthroughs and comparisons buyers search for on purpose, and those can live on your site for years. Most plans use both, cutting short clips from the long piece so one capture day feeds several channels.
04How many videos can you produce per month?
One capture session usually produces a batch of clips, so the number depends on how often you film and how much editing each format takes. A local service business might post a few short clips a week from one monthly session, while a product company might add a scripted explainer every quarter. The scope call sets the pace, and the report shows whether to change it.
05Will you also run the ads behind the videos?
Yes, when it makes sense. Clips that hold attention organically can get paid reach on Meta, TikTok or YouTube, and the specialist delivers cuts in the sizes each placement needs. If we already run your ads, the video specialist works next to your paid media specialist under the same project manager, so creative and campaigns get planned together.
Start with a free analysis
Find out which video marketing formats fit your channels
Share your website and social profiles, and within 24 hours you'll get a free marketing analysis as a PDF, including where video would help most. Then a senior project manager matches a video specialist, and you decide whether to start.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team