Video marketing planned for the channel, not for the camera
Buyers watch before they read, and a thirty-second clip on Instagram or YouTube often does the work of a whole landing page. A vetted video specialist plans, produces and edits for each channel, and a senior project manager ties every clip to what you sell.
Free, with no commitment. A senior project manager walks you through the analysis.
What you get
You get a video specialist who plans the formats, runs the capture and edits in batches, plus a monthly report on what people watched and what they did next.
What the specialist does
What your video marketing specialist does for you
Good video starts with a decision about where it will run. The specialist picks the formats that fit your channels, sets up how footage gets captured, then edits, captions and publishes on a schedule.
At the start
Formats, channels and capture plan
Decides which videos make sense for you, from short clips for Reels and ads to an explainer for the website, and whether a remote capture kit or an on-site shoot fits your team.
Every week
Scripts, hooks and editing batches
Writes scripts and the first three seconds that keep people watching, edits footage in batches into vertical and horizontal cuts, adds captions and sends each cut for your approval.
Every month
Publishing and watch-time report
Publishes on YouTube, Instagram, TikTok or LinkedIn, backs the strong clips with paid reach where it fits, and reports watch time, engagement and conversions from video campaigns.
Scope of work
When video marketing is worth it and what sets the scope
Video earns its place when your product needs to be seen to be understood, when your ads on Meta and TikTok are text on a stock photo, or when your founder or technicians explain things well in person and nobody has put that on camera. It also fits companies whose competitors already run short clips every week while their own channel has one company overview from years ago.
The scope depends on how much footage exists, who is comfortable on camera, which channels you actually use and how often you can feed them. A dental practice can run a month of Reels from one afternoon of phone footage guided remotely, while a software product may need a scripted explainer with screen recordings, so the analysis settles the format before any shoot is booked.
Metrics the work is designed to improve
- Watch time per video
- Engagement on video posts
- Conversions from video campaigns
Typical scope
- Video strategy by channel and format
- Scripts, hooks and storyboards
- Remote capture kits or on-site shoots
- Editing in batches with captions
- Vertical cuts for Reels, Shorts and TikTok
- Publishing, paid support and results report
You agree on the scope with the senior project manager before the start, and the same person oversees the work.
How we match
You do not pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about video marketing for a US company
In the US, short vertical video is where attention sits: Reels, TikTok and YouTube Shorts decide within a few seconds whether a viewer stays, and many people watch with the sound off. That changes the craft: the hook is the first line on screen, captions are not optional and the message has to land before anyone taps away. Longer formats still matter, but they play a different role: a product walkthrough or an explainer on YouTube and your website supports a buyer who is already interested and wants detail.
The common mistakes are treating video as a one-time production instead of a stream, spending the budget on a polished brand film nobody searches for, and posting the same horizontal cut everywhere regardless of the platform. Another is editing without a hook, so the clip opens with a logo animation while the viewer has already scrolled past. Finally, companies measure likes instead of watch time and the actions people take after watching, so they never learn which format deserves more effort.
The work is organized around capture days and editing batches. Your project manager approves the format plan and the publishing rhythm, then the specialist schedules capture: a remote kit and a guided phone session, or an on-site shoot when the subject calls for it. Footage is cut into several clips per session, captioned, sized for each channel and sent to you before posting. The monthly report shows watch time, engagement and conversions from paid video, so the next batch is planned from what people watched.
How we work
How video marketing gets started and keeps going
Step 1
Free analysis
Send your website and your social profiles. Within 24 hours you receive a PDF that shows which formats your competitors run, what your channels are missing and where video would do the most for you.
Step 2
Call and scope
A senior project manager talks through the analysis, asks who on your team can be on camera and what you sell, and sets the scope: formats, channels, how footage gets captured and how many clips a month.
Step 3
Matching
The project manager matches a video specialist who has produced for your industry and channels, and if you need an on-site shoot, a crew is arranged for that day. You meet the specialist and decide whether to start.
Step 4
Work and reporting
Capture sessions and editing batches follow the approved plan, each cut goes to you before publishing, and the monthly report shows watch time, engagement and what viewers did after watching.
FAQ
Questions before you start
If your question is not here, order the analysis: the project manager answers everything on the first call.
01Do we need to be on camera ourselves?
Not necessarily, but it helps. A founder, a technician or a dentist explaining something in their own words builds trust in a way stock footage cannot. If nobody on your team wants to appear, the specialist works with screen recordings, product footage, motion graphics and voiceover, and can arrange a presenter for scripted pieces.
02How do you shoot video without coming to our office?
Most short-form video is captured with a phone and a small remote kit: a light, a microphone and a guide the specialist walks your team through on a call, so the footage comes out usable. For product launches, facility tours or interviews that need more, the project manager arranges an on-site crew in your area for a shoot day and the specialist directs and edits the result.
03Should we focus on YouTube or on Reels and TikTok?
It depends on what your buyer does before purchasing. Reels, TikTok and Shorts reach people who were not looking for you and work for awareness and ads. YouTube holds longer answers, walkthroughs and comparisons that a buyer searches for on purpose and that can live on your site for years. Most plans use both: short clips cut from the longer piece, so one capture day feeds several channels.
04How many videos can you produce per month?
One capture session usually yields a batch of clips, so the count depends on how often footage is captured and how much editing each format needs. A local service business might publish a few short clips a week from one session a month, while a product company may add one scripted explainer every quarter. The scope call sets the rhythm and the report shows whether it should change.
05Will you also run the ads behind the videos?
Yes, when it makes sense. Clips that hold attention organically can be backed with paid reach on Meta, TikTok or YouTube, and the specialist prepares the cuts in the sizes each placement needs. If you already run ads with us, the video specialist works alongside your paid media specialist under the same project manager, so creative and campaigns are planned together.
Start with a free analysis
Find out which video marketing formats fit your channels
Share your website and social profiles and receive a free marketing analysis as a PDF within 24 hours, including where video would help most. A senior project manager then matches a video specialist and you decide whether to start.
- Analysis within 24 h
- No commitment
- PDF and 5 competitors
- Team picked by your PM