Branding that gives your company a clear position and one consistent look
A brand is the reason a buyer picks you when three companies offer the same service at a similar price. A vetted strategist and designer define that reason and turn it into a logo, a voice and rules, and your project manager makes sure it shows up everywhere.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a positioning you can say in one sentence, an identity built on it, guidelines your team can follow and a rollout plan for every channel.
What the work includes
What your branding specialists do for you
Branding is strategy first and visuals second. It starts with who you sell to and what makes you different, then turns those answers into a name, an identity and rules that hold up in everyday use.
At the start
Positioning workshop and research
Runs a positioning workshop with your leadership, interviews customers, studies local and national competitors and puts in writing who you serve, what you stand for and how you say it.
During the work
Naming, logo and visual identity
Develops name options if you need them, designs the logo, colors, type and imagery style, and tests each direction where it will live: on a truck, a website header, a LinkedIn ad.
Every month
Guidelines and rollout
Hands over written guidelines and templates, rolls the identity out across your website, ads, social profiles, email and sales decks, and reports monthly on what has switched over.
Scope of work
When a company needs branding and what sets the scope
Branding pays off when your sales reps describe the company differently on every call, or when price is the only thing that sets you apart. Maybe a merger, a new market or a new product line has outgrown the old name. Maybe a logo someone made in an afternoon years ago now sits next to competitors who look like they mean business. It also helps before you raise money or hire fast.
The first scope calls are a full brand versus a refresh and whether the name stays. Then come the number of audiences you serve and how much gets redone once the identity changes: website, vehicles, signage, packaging, decks, ads. A regional HVAC company with three trucks needs a very different program than a SaaS company moving into a new segment, so the analysis draws those lines first.
Metrics this work is built to improve
- Branded searches in your search data
- Consistency of materials across channels
- Time to produce new materials
Typical scope
- Positioning workshop with leadership
- Audience interviews and competitor research
- Naming and tagline development
- Logo, colors, typography and imagery style
- Written brand guidelines and templates
- Rollout across website, ads and sales materials
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about branding before you start it
When a US buyer can get three quotes in an hour, your brand is what makes one of them feel like the safe choice. Positioning carries most of that weight: a plain statement of who you serve, what you do differently and why anyone should believe it. The logo, colors and voice are how people recognize that statement on a truck, in a Google ad or in a proposal. A beautiful identity built on a vague position is still vague, so strategy comes first and the visuals get judged by how well they carry it.
Branding projects tend to go wrong in predictable ways. Teams start with the logo and skip the position. They design for the founder's taste, not for what buyers expect. They pick a name they can't trademark or get a domain for. Or the new look goes live on the website while trucks, signs and decks keep the old one for a year. Another is a full rebrand when a refresh would do: if customers know the name and the position holds, an update is faster and less disruptive.
Your project manager signs off on each phase before the next one starts. Research and the positioning workshop come first and end in a written brief. Naming, if you need it, follows with a legal and domain check. Then the designer builds two or three identity directions, shows each one in real use and refines the one you pick. Guidelines and templates wrap up the design work, and the rollout becomes a list of materials with owners and dates. Each month you see what still carries the old brand.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Branding specialist, remote included, within 24 hours.
In your city
Branding by city
Most of the work happens remotely. When a project calls for meetings, we match a Branding specialist from your city.
Related services
Alongside Branding, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Content marketing Video marketing Graphic design Public relations Commercial photography Motion graphics All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Do we need a full rebrand or just a refresh?
A refresh keeps the name and the core position and updates the identity, the voice and how consistent your materials look. A rebrand changes the position, often the name, and everything downstream. On the scope call we weigh how well known your brand is, whether the position still fits what you sell and what a change would cost you in recognition. You get our recommendation in writing before you commit.
02Can you help with a new company name?
Yes. Naming starts from the positioning brief and produces a list of options screened for meaning, pronunciation, how they sound on the phone and in a search result, and whether the trademark and domain look available. Your attorney handles final legal clearance, and the specialist narrows the list to a few finalists so that step goes quickly.
03How long does a branding project take?
A refresh that keeps the existing name usually takes a few months from workshop to guidelines. A full rebrand with naming takes longer, because research, legal checks and the rollout each need their own time. The scope call sets a schedule with dates, and your project manager keeps things moving so the project doesn't stall waiting on a decision.
04What do we actually receive at the end?
You get a written positioning brief, plus the name and tagline if they were in scope. Next come the logo in every format, a color and type system, an imagery style and guidelines with rules and examples. Templates cover what you use most: social posts, ads, decks, email and print. You own every file, and the rollout list shows which materials are updated and which are still open.
05Can you roll the new brand out across our website and ads?
Yes, and the rollout is where brand projects fall apart when nobody owns it. Your project manager lists every place the brand appears, from the website and Google Business Profile to vehicles, uniforms and proposal templates. Each item gets an owner and a date, and the designer, your web developer and any print vendor work in step. Specialists already running your ads or content switch over on the same schedule.
Begin with the analysis
Find out where your branding stands before you start the project
Tell us what you sell and to whom, and within 24 hours you'll have a free marketing analysis as a PDF with a first read on your position and consistency. Your project manager then matches a strategist and a designer, and you decide whether to begin.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team