Commercial photography planned around where each photo will be used
Stock images and phone snapshots tell buyers you didn't bother, even when your product is good. A vetted photographer plans the shoot around your website, store listings and social pages, then delivers edited photos in every size they need.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
You get a shot list tied to your channels, a planned session, retouched photos in every format and a library you can reuse for months.
What the specialist does
What the photographer does, from product photography services to team shots
A photo shoot is mostly preparation. Before the session, the photographer decides what each frame is for, so nothing's missing when the website, the listings and the ads need images.
Before the shoot
Brief, mood board and shot list
Settles on a style with you, builds a mood board from your brand and lists every frame you'll need for product pages, the homepage, ads and social posts.
On shoot day
Products, people and places
Photographs products on white and in use, your team and your space, and shoots each key frame in horizontal, square and vertical versions for different channels.
After the shoot
Retouching and delivery by channel
Picks and retouches the strongest frames, keeps colors true to the product and hands over organized folders sized for the web, your store, Amazon and social feeds.
Scope of work
When brand photography pays off and what shapes the shoot
Companies usually get here when product pages use the same supplier images every competitor uses, when the website shows stock people who don't work there, when ads need fresh visuals every few weeks, or ahead of a relaunch, a new website or an Amazon listing. A service business with a real team and a real location gets a lot out of simply showing them.
Scope depends on how many products and variants you have, whether you need clean catalog shots, lifestyle product photography with props and models, or both, whether you shoot in a studio or on site, how many people need portraits and how many channels need their own crops. Shipping small products to a studio is simpler than lighting a showroom or a job site.
Metrics this work is built to improve
- Conversion on product pages
- Engagement on social posts
- Usable images per session
Typical scope
- Brief, mood board and shot list
- Catalog shots on white background
- Lifestyle and in-use product scenes
- Team portraits and location photos
- Retouching and color correction
- Crops and sizes for every channel
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What to know about commercial photography and photography usage rights
Commercial photography is judged by where the image ends up. A product shot that looks great as a big banner can be unreadable as a small thumbnail, and a horizontal hero image can't become a vertical story without losing the product. So the shot list comes first. Usage rights matter too: the agreement should say you can use the photos on your site, in ads and on packaging for as long as you need, and models have to sign releases.
Common mistakes: booking a photographer without a shot list and finding the missing angles a week later, mixing lighting styles so the catalog looks patched together, over-editing products until the item that arrives looks different from its photo, and forgetting that channels like Amazon have strict rules on the main image. Another is shooting once and then running the same pictures for years.
Your project manager works out with you what the photos are for, how many frames you need and where the shoot happens. The photographer sends the mood board and shot list for your approval before the session, and a set of proofs afterward. You pick the frames that go to retouching, and the final set arrives sorted by channel, with a short note on which images suit which placement.
How we work
How a photo project runs from brief to delivery
Step 1
Free analysis
Point us to your website, store and social pages. Within 24 hours you'll get a PDF showing where your current images hold you back and which photos are worth producing first.
Step 2
Call and scope
A short call covers your products, team, location and channels. Your project manager then writes a scope with the number of frames, the type of shoot and the formats you need.
Step 3
Matching
Your senior project manager (15+ years in the business) brings in a photographer whose work fits your product and style. You look through their portfolio and decide whether to go ahead.
Step 4
Shoot and delivery
The photographer plans, shoots and retouches, your project manager checks the result against the brief, and you get the final photos sorted into folders for each channel.
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Can you handle ecommerce product photography if we just ship the products?
Yes, for most items that fit on a table or a small set. You ship the products along with the brief, the photographer shoots catalog and detail images, and everything comes back to you. Large items, food that has to be prepared fresh or anything tied to a location usually means the photographer comes to you.
02Do you do corporate headshots and team photos?
Yes. Team portraits are planned like the rest of the shoot: one background and light setup so everyone matches, plus a few relaxed shots of people at work for the About page and recruiting posts. Everyone photographed signs a release, which covers use on your site and in marketing.
03Will the photos meet Amazon product photography requirements?
The photographer shoots the main image to Amazon rules (pure white background, product filling the frame, no added text) and the secondary images with angles, details, scale and use. Walmart, Etsy and your own store get their own crops, since each platform sizes images differently.
04Who owns the photos after the shoot?
You settle usage terms before the session. For marketing work, the usual terms let you use the delivered photos across your website, ads, social media and print with no time limit. If you need something unusual, like resale or exclusive rights to unused frames, it goes into the scope up front.
05How many photos do we get from one session?
That comes from the shot list, not the clock. A catalog session might produce several angles of each product plus a set of lifestyle scenes, while a team day covers portraits and workplace images. You see the proofs, pick the frames you want retouched and get every final file in the formats the scope calls for.
Order the free analysis
Plan commercial photography that fits every channel
Order the free marketing analysis and see within 24 hours where your images hold you back and which photos to produce first. If a shoot makes sense, a senior project manager brings in a photographer who fits your product.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM