Pinterest marketing services built on search, boards and fresh Pins
People go to Pinterest to plan a kitchen, a wedding, an outfit or a garden, often months before they buy. A vetted specialist gets your products and ideas into those plans, and a senior project manager keeps the work aimed at traffic to your store.
Free, no obligation. A senior project manager walks you through the analysis.
What you get
A Pinterest specialist who knows your category, a steady stream of new Pins written for Pinterest search, and a report on saves and store visits.
What the work includes
What your Pinterest marketing manager handles each month
Pinterest acts like a visual search engine, not a social feed. So the job looks more like SEO than posting: find the words people type, then publish Pins that keep matching them for months.
At the start
Account, catalog and boards
Your specialist sets up or converts the business account, claims your website, connects the product catalog and plans boards around the topics your buyers search for.
Every week
New Pins for search terms
They design static and video Pins, write titles and descriptions around Pinterest search terms, and link every Pin to the exact product or article it promises.
Every month
Impressions, saves, visits
They read Pinterest analytics alongside your site data, spot the boards and Pin styles that bring buyers instead of idle scrollers, and steer next month toward them.
Scope of work
Who Pinterest digital marketing suits and how the scope is set
Pinterest works for companies whose customers plan before they buy: home decor, furniture, remodeling, fashion, beauty, food, weddings, crafts, travel, gifts and plenty of online stores. Blogs and service businesses with visual results, like landscapers and interior designers, can do well too. It's rarely a fit for something people need right now, such as an emergency plumber.
Scope depends on the size of your catalog and how many new product photos and videos you can share. It also depends on whether you publish articles worth pinning, how many boards your topics need, and whether Pinterest Ads run alongside the organic work. Seasonal businesses also need Pins out well before the season starts, because Pinterest users plan early.
Metrics this work is built to improve
- Pin impressions from search
- Pin saves
- Outbound clicks to your store
Typical scope
- Business account and product catalog setup
- Board structure around buyer search terms
- Static and video Pin design
- Pin titles and descriptions for search
- Coordination with Pinterest Ads campaigns
- Monthly report and next Pin plan
You agree on the scope with your senior project manager before work begins, and the same person oversees it from start to finish.
How we match
You don't pick the marketer. A senior project manager with 15+ years of experience does.
What to know
What a Pinterest marketing agency knows that social teams often miss
A Pin lives far longer than a Facebook or Instagram post. If it matches a steady search, it can keep sending visits for months, so keyword research is the core of the job. The specialist digs into the terms Pinterest suggests, the seasonal curves in Pinterest Trends and the language in your product data, then builds boards and Pins around what they find.
The usual mistakes start with treating Pinterest like Instagram and pinning lifestyle photos with no link. Brands send every Pin to the home page instead of the matching product, skip the product catalog, or pin a holiday idea the same week as the holiday. Many quit after a few weeks, when distribution simply needs more time. Judging the account by follower count is another trap. Followers barely matter here.
You and your project manager agree on the board plan and each month's Pin themes. The specialist works from your product photos, videos and articles, designs new Pins in batches and spreads them out evenly, since Pinterest rewards a steady flow of fresh content over bursts. Every report names the Pins and boards that drove the most outbound clicks, and the following month builds on them.
We match a specialist to your task
Request a free analysis, and a senior project manager will match a Pinterest marketing specialist, remote included, within 24 hours.
In your city
Pinterest marketing by city
Most of the work happens remotely. When a project calls for meetings, we match a Pinterest marketing specialist from your city.
Related services
Alongside Pinterest marketing, companies most often need
One project manager runs the whole engagement, so the next channel is added without changing who you deal with and without a new contract with a stranger.
Social media management Influencer marketing UGC content Facebook marketing Instagram management Twitter marketing YouTube channel management Word of mouth marketing All services
FAQ
Questions before you start
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
01Is Pinterest worth it for a small business?
That depends on how your customers shop. Pinterest small business marketing works when people plan and hunt for ideas first: decor, clothing, recipes, events, home projects. If customers call you in an emergency or buy purely on price, the analysis will say so and point you to a channel that fits better.
02How long before Pinterest sends traffic?
Longer than paid ads, and often longer than other social platforms. A new account usually needs a few months of steady pinning before distribution settles, and seasonal Pins should go out well ahead of time. The payoff is that Pins keep working long after you publish them, so traffic tends to build instead of starting over every week.
03Do you also run Pinterest ads?
The organic specialist gets the account, catalog and creative ready for ads and works alongside Pinterest Ads when you run them. Building and tuning paid campaigns is paid media work, though, so your project manager can add an ads specialist to the same team and keep organic and promoted Pins on one plan.
04What does a Pinterest social media manager need from us?
Access to your business account and website, product photos or a product feed, any videos you already have, and a short list of your seasons and launches. The specialist takes care of design, copy, scheduling and analytics. If you publish blog posts or guides, those turn into extra Pins that point back to your site.
05Can you connect our Shopify store catalog?
Yes. The specialist claims your domain, hooks up the Shopify catalog or another product feed, and sorts products into groups so Pins always carry current details and stock. After that, each product can appear in Pinterest shopping spots, and new Pins link straight to the product page rather than a category.
Free Pinterest account check
See how Pinterest marketing services could bring planners to your store
Send your website and profile. Within 24 hours you'll have a free PDF analysis with the search terms in your category and the first things to fix. Then a senior project manager introduces a matched Pinterest specialist, and the decision is yours.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team