Look at a map of Colorado Springs and you see growth pushed north toward Monument and the Air Force Academy grounds, east past Powers toward Falcon, and south toward Fountain. The mountains close off the west. Google weighs proximity heavily in local results, so where your address sits on that line shapes who sees you before any page is written.
Neighborhood searches carry real intent
Plenty of residents add a place name to their query: dentist Briargate, plumber Black Forest, brunch Old Colorado City. Those modified searches are smaller than the citywide phrase, yet the people typing them usually want to act soon. A site that explains coverage honestly, area by area, tends to pick up that demand without pretending to sit everywhere at once.
Tourists and residents want different pages
Visitors heading to Pikes Peak, Garden of the Gods or Cheyenne Mountain search from phones for things to do, places to eat and where to stay tonight. Residents search for services they will use for years. If your business serves both, mixing them on one page confuses Google and the reader, so the structure of the site matters as much as the words.