Marketing blog with practical guides for companies that buy marketing
Plain-English guides for owners and managers who buy marketing: what drives the budget, how to hire or outsource, which numbers to watch and how search really works. Each article ends with steps you can take this month.
Free marketing analysis, PDF within 24 hours.
Topic, Hiring and outsourcing
Hiring and outsourcing
Budgets, hiring, KPIs, Google Ads and SEO, written for the person who signs off on the work rather than the person who runs the account.
All Costs and budgets Hiring and outsourcing KPIs and reporting Search and SEO
Skilled nursing marketing and SNF marketing that fills short-term rehab beds
Skilled nursing marketing for SNF administrators: how hospital referrals, Care Compare, local search and family follow-up fill beds and what to hand off.Mental health practice marketing for group therapy practices
Mental health practice marketing for group practices: which channels fill open caseloads, the ad and privacy rules that apply and what to outsource.Ophthalmology marketing for LASIK, cataract and retina practices
Ophthalmology marketing for surgical eye practices: which channels bring consults, how optometrist referrals fit, ad rules and what an outside team should run.Memory care marketing agency services, Google Ads and automation that fill open suites
Memory care marketing agency services: Google Ads management, marketing automation for family follow-up and referral outreach that turn open suites into tours.Private duty home care marketing that fills caregiver hours
Private duty home care marketing: where private pay clients come from, how to reach the adult child making the call, and what an outside team should run.Medicare marketing agency services for insurance agents and agencies
Medicare marketing agency guide for insurance agents: channels that bring enrollments, CMS consent and call rules, and what to hand an outside team.Estate planning attorney marketing that fills the consultation calendar
Estate planning attorney marketing: the channels that bring will and trust clients, what to hand to an outside team, bar rules, intake and how to judge results.Personal injury marketing for chiropractors who want more auto injury patients
Personal injury marketing for chiropractors: accident search ads, auto injury pages, attorney referrals, PIP and lien intake, and the solicitation rules.Outsourced marketing services for ecommerce brands and which channels to hand off first
Outsourced marketing services for ecommerce: which channels an outside team runs first, what the store keeps, how data is shared and how to judge 90 days.Marketing brief template with a filled-in example and how to write one
A marketing brief template you can copy, a filled-in example for an online store, and what to include so a marketer or agency knows exactly what to deliver.Outsourced marketing for law firms and which work to hand off or keep in-house
Outsourced marketing for law firms: what an outside team should run, what attorneys keep, bar advertising rules, intake and how to judge the first months.Outsourced marketing for accounting firms and CPA practices and how to set it up
Outsourced marketing for accounting firms: what an outside team should run, what stays with partners, how to plan around busy season and what to check first.Outsourced marketing for manufacturers, deciding what to hand off and keep
Outsourced marketing for manufacturers: which work to hand off, what stays with sales and engineering, how to judge a partner, and what the first 90 days cover.What does a fractional CMO do, and when does a company need one
What does a fractional CMO do? Strategy, planning and oversight of the people doing the work, what stays with your own team, and when the role fits a company.How to hire a marketer in a small company, step by step
How to hire a marketer for a small company: define the scope, pick generalist or specialist, write the role, screen applicants and test the work.Questions to ask a marketing agency before you sign anything
Questions to ask a marketing agency before you sign: who does the work, how reporting runs, who owns the accounts and data, and what happens when results stall.New guides on marketing budgets, ad campaigns, SEO and hiring outside help come out regularly. If a topic is missing, request the analysis and ask the project manager about it.
Free analysis
Reading is a start. A plan for your company is next.
Tell us where your marketing stands. Within 24 hours, you'll get a PDF showing what to fix first, plus a senior project manager who can build the team to do it.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team