Marketing blog with practical guides for companies that buy marketing
Plain-English guides for owners and managers who buy marketing: what drives the budget, how to hire or outsource, which numbers to watch and how search really works. Each article ends with steps you can take this month.
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Topic, Search and SEO
Search and SEO
Budgets, hiring, KPIs, Google Ads and SEO, written for the person who signs off on the work rather than the person who runs the account.
All Costs and budgets Hiring and outsourcing KPIs and reporting Search and SEO
Local SEO for small business, covering the map pack, reviews and cost
Local SEO for small business: how Google orders the map pack, what to fix first in your Business Profile, how to earn reviews and what outside help costs.How to check website ranking on Google and read the numbers right
How to check website ranking on Google: use Search Console for real data, avoid personalized results, track keywords by city and act when a ranking drops.Blog SEO for a company blog, step by step
Blog SEO for a company blog: pick topics from real customer questions, build posts that rank, link them to service pages and check whether the blog pays off.SEO vs Google Ads for a small business and which one comes first
SEO vs Google Ads for a small business: how each brings customers, how fast, what each asks of you, when to start with one, and how they work together.How long does SEO take to show results, and what speeds it up
How long does SEO take: a realistic timeline for a new site, an existing site and a competitive category, what to expect each month, and what speeds it up.New guides on marketing budgets, ad campaigns, SEO and hiring outside help come out regularly. If a topic is missing, request the analysis and ask the project manager about it.
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