Marketing blog with practical guides for companies that buy marketing
Plain-English guides for owners and managers who buy marketing: what drives the budget, how to hire or outsource, which numbers to watch and how search really works. Each article ends with steps you can take this month.
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Topic, KPIs and reporting
KPIs and reporting
Budgets, hiring, KPIs, Google Ads and SEO, written for the person who signs off on the work rather than the person who runs the account.
All Costs and budgets Hiring and outsourcing KPIs and reporting Search and SEO
Products not showing in Google Shopping and how to fix each cause in order
Products not showing in Google Shopping? Check Merchant Center diagnostics, price and stock mismatches, missing attributes, weak titles and campaign settings.Marketing KPIs by channel and which ones to track or ignore
Marketing KPIs by channel: the numbers that matter for Google Ads, Meta ads, SEO, email and content, how they connect to revenue, and which ones to skip.Why Google Ads is not working and the causes we check first
Why Google Ads is not working for your company: broken conversion tracking, loose match types, leaking landing pages, thin budgets, and how to diagnose each.Monthly marketing report sections worth including and the ones to skip
Monthly marketing report for a business owner: the one page summary, results against targets, spend by channel, what changed and why, and next month's plan.New guides on marketing budgets, ad campaigns, SEO and hiring outside help come out regularly. If a topic is missing, request the analysis and ask the project manager about it.
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