For owners and marketing managers of online stores: D2C brands, multi-brand retailers and catalogs on Shopify, WooCommerce or BigCommerce. Your team runs product feeds, paid social, email and SMS flows, category SEO and conversion work on product pages and checkout.
The free analysis of your store arrives as a PDF within 24 hours, and a senior project manager builds your team from what it finds.
Project panel
Before they ever meet you, the marketers on your store have managed product feeds, paid social and email flows for other online retailers.
What it covers
Orders come from several places at once: a Shopping ad, a retargeting ad in a feed, an abandoned cart email, a category page in organic search. An online store's marketing usually succeeds or stalls in these six areas.
Area 01
The specialist sets up Merchant Center, fixes feed quality and disapprovals, structures Shopping and Performance Max by margin and stock, and keeps brand and non-brand traffic readable in the reports.
Area 02
First the pixel and Conversions API get checked. Then come catalog ads for retargeting, prospecting creative tested in batches, and TikTok only for categories where short video actually sells.
Area 03
Welcome, abandoned cart, post-purchase and win-back flows in Klaviyo, with SMS consent collected the way TCPA requires and campaigns planned around your launches and the holiday season.
Area 04
Category and product pages written for the searches shoppers use, faceted navigation kept out of the index, and crawl budget, duplicate variants and site speed handled on the technical side.
Area 05
The specialist reads product pages, shipping thresholds, review and UGC placement, checkout steps and payment options against your own analytics, then changes them one test at a time.
Area 06
For stores that also sell on Amazon: listings, Sponsored Products and the brand store kept consistent with your own site, and the budget between the two channels decided on margin, not habit.
Good to know
ROAS on its own tells you very little about an online store. A campaign can show a strong return on ad spend while the products it sells carry thin margins, high return rates or shipping costs that eat the difference. Before anyone builds an account, the team asks for your margin by category, your return rate and what a repeat customer is worth over a year. That way bids and budgets follow profit, not the number on the dashboard.
Holiday feeds, creative and email lists get built in late summer, not in November. Confirm inventory before budgets go up, because an ad that sells a product you can't ship brings refunds and reviews you don't want. Back to school and category peaks work the same way. The team writes the plan around your stock and shipping cutoffs and pulls paid spend back on lines that run low.
Browser and app privacy changes mean the pixel alone no longer sees every purchase. So the team checks the server side first: Meta's Conversions API, enhanced conversions in Google Ads, GA4 with ecommerce events, and a consent banner that matches how your store actually collects data. After that, the team reads attribution across channels instead of trusting any one platform's report, since each of them claims the same order.
Most stores spend nearly everything on new customers and almost nothing on the ones who already bought. Email and SMS flows, a post-purchase sequence, replenishment reminders for consumables and a loyalty mechanic usually add orders faster, with no extra ad spend. The team looks at your repeat rate by product before deciding how much of the monthly budget goes to acquisition and how much to keeping the customers you have.
In short
A marketer who has worked with online stores, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services online stores usually start with
Who it's for
A store heading into its first holiday season and a retailer with several brands and a warehouse need different teams. Here are four setups the project manager sees often, and where each one usually starts.
Profile 01
One product, a few variants and a founder running ads from the phone. The work starts with a clean Meta account, a welcome and abandoned cart flow in Klaviyo, and a product page that answers objections before the checkout.
Roles most often needed
Profile 02
Feed quality decides most of the outcome here. Merchant Center errors, titles, GTINs and stock sync come first. Then the team builds Shopping and Performance Max by category margin, and category SEO covers the long tail.
Roles most often needed
Profile 03
Years of organic traffic on category pages and no paid channel yet. The team keeps the SEO base intact, adds Shopping and retargeting to it, and builds the email list that organic visitors never joined.
Roles most often needed
Profile 04
Amazon brings volume and keeps the customer relationship; your own store keeps the margin and the email address. The work balances Sponsored Products with owned channels and builds the post-purchase flows Amazon doesn't allow.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing online stores and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Yes. The project manager picks your specialists for both your platform and your channels. Someone running your Google Shopping account has worked with Merchant Center feeds from your platform before, and the person building email flows has set up Klaviyo or a comparable tool on it. If your store runs on a custom or headless build, mention it at the analysis stage and the project manager staffs for it.
That's the usual starting point. You keep ownership of Google Ads, Merchant Center, Meta Business Manager and Klaviyo and grant access to the team, so nobody starts from scratch and the history stays with you. The first weeks go into fixing what is there (disapprovals, tracking gaps, flows that stopped sending) before any new spend goes in.
Planning starts in late summer. You and your project manager settle promotions, stock confirmation, creative, the email and SMS calendar and the budget ramp well before the season. During the peak the team watches feeds, stock levels and delivery cutoffs daily, pauses lines that run out and shifts spend to what you can still ship on time.
That's exactly what the analysis is designed to catch. The team asks for margin by category and your return rate, then sets bids and budgets against contribution rather than raw return on ad spend. Some campaigns get cut even though their dashboard numbers look healthy, and the monthly report explains each of those decisions in terms of profit.
It depends on your category and how you collect consent. SMS suits replenishment, restocks and time-limited promotions, but TCPA requires clear opt-in and an easy opt-out, so the specialist sets up the consent forms before a single message goes out. Many stores begin with email flows only and add SMS once the list and the offers justify it.
Your project manager. They review every campaign, flow, product page change and feed rule before it goes live. Anything that touches prices, promotions or stock needs your sign-off first. You get one point of contact and a monthly report that shows what changed in your store's marketing and why.
Marketing for online stores
Send us your store address and within 24 hours you'll get a PDF covering your feed, product pages, checkout and campaigns. A senior project manager then proposes a team, and the decision to go ahead is yours.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
