For owners and marketing managers of online stores: D2C brands, multi-brand retailers and catalogs on Shopify, WooCommerce or BigCommerce. A matched team runs your product feeds, paid social, email and SMS flows, category SEO and the conversion work on product pages and checkout.
The free analysis of your store comes back as a PDF within 24 hours, and a senior project manager assembles the team from it.
Project panel
The marketers assigned to your store have managed product feeds, paid social and email flows for other online retailers before they meet you.
What it covers
Orders come from several places at once: a Shopping ad, a retargeting ad in a feed, an abandoned cart email, a category page in organic search. These six areas are where an online store's marketing is usually decided.
Area 01
The specialist sets up Merchant Center, fixes feed quality and disapprovals, structures Shopping and Performance Max by margin and stock, and keeps brand and non-brand traffic readable in the reports.
Area 02
Pixel and Conversions API are checked first, then catalog ads for retargeting, prospecting creative tested in batches, and TikTok added only for categories where short video actually sells the product.
Area 03
Welcome, abandoned cart, post-purchase and win-back flows in Klaviyo, with SMS consent collected the way TCPA requires and campaigns planned around your launches and the holiday season.
Area 04
Category and product pages written for the searches shoppers use, faceted navigation kept out of the index, and crawl budget, duplicate variants and site speed handled on the technical side.
Area 05
Product pages, shipping thresholds, customer reviews and UGC placement, checkout steps and payment options are read against your own analytics, then changed one test at a time.
Area 06
For stores that also sell on Amazon: listings, Sponsored Products and the brand store kept consistent with your own site, and the budget between the two channels decided on margin, not habit.
Worth knowing
ROAS on its own tells you very little about an online store. A campaign can show a strong return on ad spend while the products it sells carry thin margins, high return rates or shipping costs that eat the difference. Before any account is built, the team needs your margin by category, your return rate and what a repeat customer is worth to you over a year, so that bids and budgets follow profit rather than the number on the dashboard.
Product feeds, creative and email lists for the holiday season are built in late summer, not in November. Inventory has to be confirmed before budgets go up, because an ad that sells a product you cannot ship creates refunds and customer reviews you do not want. Back to school and category-specific peaks follow the same logic: the plan is written around your stock and shipping cutoffs, and paid spend is pulled back on lines that run low.
Browser and app privacy changes mean the pixel alone no longer sees every purchase. The setup the team checks first is server-side: Meta's Conversions API, enhanced conversions in Google Ads, GA4 with ecommerce events, and a consent banner that matches how your store actually collects data. Attribution is then read across channels rather than trusted from any single ad platform's own report, because each one claims the same order.
Most stores spend nearly everything on new customers and almost nothing on the ones who already bought. Email and SMS flows, a post-purchase sequence, replenishment reminders for consumables and a loyalty mechanic are usually a quicker place to add orders without adding ad spend. The team looks at your repeat rate by product before deciding how much of the monthly budget goes to acquisition and how much to keeping the customers you have.
In short
A marketer who has worked with online stores, not a random contractor.
Where we start
Before you pay for anything, you get an analysis of your marketing next to your competitors.
Services online stores usually start with
Who it is for
A store heading into its first holiday season and a retailer with several brands and a warehouse need different teams. Four profiles the project manager sees often, and where each one usually starts.
Profile 01
One product, a few variants and a founder running ads from the phone. The work starts with a clean Meta account, a welcome and abandoned cart flow in Klaviyo, and a product page that answers objections before the checkout.
Specialists most often needed
Profile 02
Feed quality decides most of the outcome here: Merchant Center errors, product titles, GTINs and stock sync come first, then Shopping and Performance Max are structured by category margin and category SEO takes over the long tail.
Specialists most often needed
Profile 03
Years of organic traffic on category pages and no paid channel yet. The team keeps the SEO base intact, adds Shopping and retargeting to it, and builds the email list that organic visitors never joined.
Specialists most often needed
Profile 04
Amazon brings volume and keeps the customer relationship; your own store keeps the margin and the email address. The work balances Sponsored Products with owned channels and builds the post-purchase flows Amazon does not allow.
Specialists most often needed
In short
You do not have to know which specialist you need.
Describe the company and the goal. A senior project manager assembles a team with experience in your trade and runs it from the brief to delivery.
How we build the team
You do not pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You do not pick from a list. The project manager assigns a person with experience in marketing for online stores and takes responsibility for the match and for the work.
FAQ
If your question is not here, order the analysis: the project manager answers everything on the first call.
Yes, the specialists assigned to your store are matched by platform as well as by channel. Someone running your Google Shopping account has worked with Merchant Center feeds from your platform before, and the person building email flows has set up Klaviyo or a comparable tool on it. Custom or headless builds are discussed at the analysis stage so the right people are assigned.
That is the usual starting point. You keep ownership of Google Ads, Merchant Center, Meta Business Manager and Klaviyo and grant access to the team, so nothing is rebuilt from scratch and the history stays with you. The first weeks go into fixing what is there (disapprovals, tracking gaps, flows that stopped sending) before new spend is added.
Planning starts in late summer: promotions, stock confirmation, creative, the email and SMS calendar and the budget ramp are agreed with your project manager well before the season. During the peak the team watches feeds, stock levels and delivery cutoffs daily, pauses lines that run out and shifts spend to what you can still ship on time.
That is exactly the situation the analysis is designed to surface. The team asks for margin by category and your return rate, then sets bids and budgets against contribution rather than raw return on ad spend. Some campaigns get cut even though their dashboard numbers look healthy, and the monthly report explains each of those decisions in terms of profit.
It depends on your category and how you collect consent. SMS suits replenishment, restocks and time-limited promotions, but TCPA requires clear opt-in and an easy opt-out, so the specialist sets up the consent forms before a single message is sent. Many stores begin with email flows only and add SMS once the list and the offers justify it.
Your project manager. Every campaign, flow, product page change and feed rule is reviewed by the project manager before it goes live, and anything touching prices, promotions or stock is confirmed with you first. You get one point of contact and a monthly report that shows what was changed in your store's marketing and why.
Marketing for online stores
Send us your store address and, within 24 hours, you receive a PDF that reads your feed, product pages, checkout and campaigns. A senior project manager then proposes the team, and you decide whether to start.
Leave your details. You get a PDF with specifics.Leave your details. You get a PDF with specifics.
