For founders and marketing leads at B2B SaaS companies, from a seed-stage product with a free trial to a growth-stage platform sold through demos. A matched team runs paid search, LinkedIn, bottom-of-funnel SEO, product-led content and lifecycle email against your pipeline.
It starts with a free analysis of your funnel, a PDF within 24 hours, then a senior project manager builds the team.
Project panel
The marketers assigned to your account have run demand programs for SaaS products before: they know a trial signup is not yet a customer.
What it covers
A SaaS funnel has more stages than a lead form: visit, signup or demo request, activation, paid conversion, expansion and renewal. These six areas are where the work goes, in the order most software companies need them.
Area 01
Campaigns on category terms, competitor alternatives and integration searches, split by product-led and sales-led paths, with landing pages built for a trial signup or a booked demo.
Area 02
Sponsored content and lead gen forms targeted by job title, function and company size to match your ICP, with sequences that warm an account before sales reaches out.
Area 03
Alternatives pages, integration pages, use case pages and comparison content that catch buyers who already know the category, plus technical fixes on the docs and marketing site.
Area 04
Guides, templates and documentation written around what the product does inside a workflow, so a reader can try it, and structured so AI assistants can cite the page as a source.
Area 05
Onboarding, activation nudges, trial expiry, expansion and win-back sequences built in HubSpot or your marketing automation tool, triggered by product events rather than dates.
Area 06
Retargeting on Google, LinkedIn and Meta for visitors who left the pricing page or an unfinished signup, plus a program that asks your users for reviews on G2 and Capterra.
Worth knowing
Decide which motion you are selling before any ad goes live. A product-led company with a free trial or freemium plan needs traffic that signs up and activates on its own, so landing pages, onboarding email and in-app prompts carry the load. A sales-led company selling to mid-market or enterprise buyers needs demo requests from the right titles, and the campaign is measured on meetings that sales accepts, not on signups. Many companies run both, and the two paths need separate pages, budgets and reporting.
A mid-market deal can take a quarter or two from first visit to signature, with several people from the buying committee touching the site along the way. That means last-click reporting in GA4 will credit the wrong thing. Set up pipeline reporting in your CRM (HubSpot or Salesforce) so the team can follow a lead from MQL to SQL, to a booked demo and to closed-won, and judge each channel on the stage it was built to move, not on the whole deal.
Churn undoes acquisition quietly. Product analytics (Mixpanel, Amplitude or the events you already send) show where trials stall and which accounts stop logging in, and those signals feed lifecycle email, in-app messaging and the expansion plays your customer success team runs. Ask the team to report on activation and retention next to signups from the first month, because a channel that brings users who never activate is a cost, not a win.
Buyers check G2 and Capterra before they book a demo, and those profiles fill with reviews only when you ask your active users at the right moment, such as after a completed onboarding or a renewal. Webinars and partner marketing with the tools you integrate with reach accounts that search ads cannot, and a co-marketing event with an integration partner usually reaches further than a solo one. The team also agrees with sales on what a qualified lead is, in writing, before the first campaign report.
In short
A marketer who has worked with SaaS companies, not a random contractor.
Where we start
Before you pay for anything, you get an analysis of your marketing next to your competitors.
Services SaaS companies usually start with
Who it is for
The scope depends on stage and motion. A seed-stage product with a free trial and a growth-stage platform with a sales team need different first three months, and the matched team differs with them.
Profile 01
A small team, a product-led motion and a pricing page that already converts a little. The work is search on category terms, onboarding email that drives activation and content for the use cases the first users came for.
Specialists most often needed
Profile 02
Signups exist, but the new account executives need demo requests from the right titles. LinkedIn by job title, bottom-of-funnel SEO and automation that routes and scores leads into the CRM come first.
Specialists most often needed
Profile 03
A quarter-long sales cycle, a buying committee and a marketing team of a few people. The matched team adds retargeting, webinars and pipeline reporting so marketing and sales read the same numbers.
Specialists most often needed
Profile 04
Software for dental practices, contractors or law firms sells to a market that searches differently and reads its own trade publications. The team builds vertical content, review site presence and partner campaigns.
Specialists most often needed
In short
You do not have to know which specialist you need.
Describe the company and the goal. A senior project manager assembles a team with experience in your trade and runs it from the brief to delivery.
How we build the team
You do not pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You do not pick from a list. The project manager assigns a person with experience in marketing for SaaS companies and takes responsibility for the match and for the work.
FAQ
If your question is not here, order the analysis: the project manager answers everything on the first call.
Both can be right, and the answer usually sits in your price point and buyer. A product that a single user can adopt on a free plan fits a product-led motion with trial signups and onboarding email. A product that needs procurement, security review and several stakeholders fits demo requests and LinkedIn by title. The free analysis looks at your current signups and deals and recommends where to put the first budget.
The team connects the ad platforms, GA4 and your CRM so a lead keeps its source from the first visit to the closed deal. The monthly report shows leads by stage: MQL, SQL, demos booked and closed-won, next to spend by channel. For long sales cycles the report also tracks opportunities created this month, because revenue from today's campaigns closes later.
Yes. Lifecycle email, lead scoring, routing and the reporting dashboards are built in the tools you already run, with access granted to the specialists for the duration of the work. Nothing moves to a system you do not own, and the workflows stay in your account when a stage ends.
Then the first months are judged on qualified meetings and opportunities, not on closed deals. The team focuses on account-based work: LinkedIn campaigns by company list and title, content for the buying committee and retargeting that keeps your product in front of an account during its evaluation. Attribution is set up so that a deal closing next year still shows which campaigns touched it.
They do, because buyers compare you there before they ever book a demo, and an empty profile reads as a warning sign. The team sets up a review request program tied to product moments, such as a completed onboarding or a renewal, so your users leave reviews when the product has just helped them. Those profiles also feed the alternatives and comparison pages in your SEO work.
Your ICP in writing (industry, company size, titles, the problem you solve), a definition of a qualified lead that sales agrees with, access to the ad accounts, GA4, the CRM and product analytics, and the pricing page in its current state. If you have churn or activation data, share it: it shapes which segments the campaigns should avoid.
Marketing for SaaS companies
Order the free analysis and within 24 hours you receive a PDF that reads your signup or demo flow, your ads and your lifecycle email the way a buyer meets them. Then a senior project manager builds the team around what it found.
Leave your details. You get a PDF with specifics.Leave your details. You get a PDF with specifics.
