For founders and marketing leads at B2B SaaS companies, from a seed-stage product with a free trial to a growth-stage platform sold through demos. Your team runs paid search, LinkedIn, bottom-of-funnel SEO, product-led content and lifecycle email, all measured against pipeline.
It starts with a free analysis of your funnel, sent as a PDF within 24 hours. Then a senior project manager builds the team.
Project panel
The marketers on your account have run demand programs for SaaS products before. They know a trial signup isn't a customer yet.
What it covers
A SaaS funnel has more stages than a lead form: visit, signup or demo request, activation, paid conversion, expansion and renewal. The work covers six areas, listed in the order most software companies need them.
Area 01
Campaigns on category terms, competitor alternatives and integration searches, split by product-led and sales-led paths, with landing pages built for a trial signup or a booked demo.
Area 02
Sponsored content and lead gen forms targeted by job title, function and company size to match your ICP, with sequences that warm an account before sales reaches out.
Area 03
Alternatives pages, integration pages, use case pages and comparison content that catch buyers who already know the category, plus technical fixes on the docs and marketing site.
Area 04
Guides, templates and docs written around what the product does inside a real workflow, so a reader can try it, and structured so AI assistants can cite the page.
Area 05
Onboarding, activation nudges, trial expiry, expansion and win-back sequences built in HubSpot or your marketing automation tool, triggered by product events rather than dates.
Area 06
Retargeting on Google, LinkedIn and Meta for visitors who left the pricing page or an unfinished signup, plus a program that asks your users for reviews on G2 and Capterra.
Good to know
Decide which motion you're selling before any ad goes live. A product-led company with a free trial or freemium plan needs traffic that signs up and activates on its own, so landing pages, onboarding email and in-app prompts carry the load. A sales-led company selling to mid-market or enterprise buyers needs demo requests from the right titles, and you measure the campaign on meetings sales accepts, not on signups. Many companies run both, and the two paths need separate pages, budgets and reporting.
A mid-market deal can take a quarter or two from first visit to signature, with several people from the buying committee touching the site along the way. So last-click reporting in GA4 will credit the wrong thing. Set up pipeline reporting in your CRM (HubSpot or Salesforce) so the team can follow a lead from MQL to SQL to a booked demo and on to closed-won. Then judge each channel on the stage it was built to move, not on the whole deal.
Churn undoes acquisition quietly. Product analytics (Mixpanel, Amplitude or the events you already send) show where trials stall and which accounts stop logging in. Those signals feed lifecycle email, in-app messaging and the expansion plays your customer success team runs. From the first month, ask for activation and retention in the report next to signups. A channel that brings users who never activate is a cost, not a win.
Buyers check G2 and Capterra before they book a demo. Those profiles only fill up when you ask active users for a review at the right moment, like right after onboarding or a renewal. Webinars and co-marketing with the tools you integrate with reach accounts search ads can't, and a joint event with an integration partner usually travels further than a solo one. Before the first campaign report, the team and sales also agree in writing on what counts as a qualified lead.
In short
A marketer who has worked with SaaS companies, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services SaaS companies usually start with
Who it's for
The scope depends on stage and motion. A seed-stage product with a free trial and a growth-stage platform with a sales team need very different first three months, and different people to run them.
Profile 01
A small team, a product-led motion and a pricing page that already converts a little. The work covers search on category terms, onboarding email that drives activation and content for the use cases your first users came for.
Roles most often needed
Profile 02
Signups exist, but the new account executives need demo requests from the right titles. First come LinkedIn by job title, bottom-of-funnel SEO and automation that scores leads and routes them into the CRM.
Roles most often needed
Profile 03
A quarter-long sales cycle, a buying committee and a marketing team of a few people. Your team adds retargeting, webinars and pipeline reporting so marketing and sales look at the same numbers.
Roles most often needed
Profile 04
Software for dental practices, contractors or law firms sells to a market that searches differently and reads its own trade publications. The team builds vertical content, review site presence and partner campaigns.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing SaaS companies and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Both can be right, and the answer usually sits in your price point and buyer. A product that a single user can adopt on a free plan fits a product-led motion with trial signups and onboarding email. A product that needs procurement, security review and several stakeholders fits demo requests and LinkedIn by title. The free analysis looks at your current signups and deals and recommends where to put the first budget.
The team connects the ad platforms, GA4 and your CRM so a lead keeps its source from the first visit to the closed deal. The monthly report shows leads by stage: MQL, SQL, demos booked and closed-won, next to spend by channel. For long sales cycles the report also tracks opportunities created this month, because revenue from today's campaigns closes later.
Yes. The specialists build lifecycle email, lead scoring, routing and the reporting dashboards in the tools you already run, with access for as long as the work lasts. Nothing moves to a system you don't own, and the workflows stay in your account when a phase ends.
Then you judge the first months on qualified meetings and opportunities, not closed deals. The team focuses on account-based work: LinkedIn campaigns by company list and title, content for the buying committee and retargeting that keeps your product in front of an account during its evaluation. The team sets up attribution so a deal that closes next year still shows which campaigns touched it.
They do, because buyers compare you there before they ever book a demo, and an empty profile reads as a warning sign. The team sets up a review request program tied to product moments, such as a completed onboarding or a renewal, so your users leave reviews when the product has just helped them. Those profiles also feed the alternatives and comparison pages in your SEO work.
Put your ICP in writing (industry, company size, titles, the problem you solve) and get sales to sign off on what a qualified lead is. Then line up access to the ad accounts, GA4, the CRM and product analytics, plus the pricing page as it stands today. If you have churn or activation data, share it. It shows which segments the campaigns should skip.
Marketing for SaaS companies
Order the free analysis and within 24 hours you'll get a PDF that walks through your signup or demo flow, your ads and your lifecycle email the way a buyer experiences them. Then a senior project manager builds the team around what it found.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
