For optometrists, practice owners and office managers with open exam slots or a specialty service to grow. A team matched to eye care runs your local search, ads, online booking and the recall that brings patients back each year.
It starts with a free review of how patients near you search for an eye doctor, sent as a PDF within 24 hours.
Project panel
The marketers on your account have promoted eye care before, so they plan around vision plans, the optical and yearly exams.
What it covers
Most new patients pick an eye doctor from the map results, check whether their vision plan is accepted and book online. These six areas cover that path, the optical and the return visit a year later.
Area 01
Optometrist and optical store categories, each doctor listed correctly, real photos of the exam lanes and frame boards, booking link, accurate hours and a reply to every patient review on Google.
Area 02
Separate pages for comprehensive eye exams, contact lens fittings, pediatric exams, dry eye treatment, myopia management and emergency visits, each written for the town you serve and tied to online scheduling.
Area 03
Search campaigns on phrases such as eye doctor near me and eye exam today, with ad schedules matched to your open slots, call tracking and separate budgets for routine exams and medical eye care.
Area 04
Meta and Instagram campaigns for new frame collections, trunk shows and second pair offers, shot in your own optical, so patients buy eyewear from you after the exam instead of ordering online.
Area 05
Email and text recall built on your practice management system: yearly exam reminders, contact lens reorder notices, benefit reminders before the plan year ends and a nudge for patients who missed a visit.
Area 06
A fast site where a patient sees accepted vision plans, picks a doctor and books in a few taps, with forms kept short and every call, booking and chat counted by the source that sent it.
Good to know
An optometry practice earns in two rooms: the exam lane and the optical. A campaign that fills the schedule with routine exams on thin vision plan reimbursement can look busy and still disappoint. Before anything launches, the team asks which visits you want more of, such as medical eye care, specialty contact lenses or private pay exams, and how many patients leave with eyewear from your own boards.
Patients search with their plan in mind, so pages and the Google profile state plainly which vision plans and medical insurers you accept. Services such as dry eye treatment, myopia management for children, scleral lenses and diabetic eye exams reach people who are not shopping by plan at all. Giving each of these its own page and campaign is how a practice grows the medical side instead of only adding routine exams.
Demand in eye care follows the calendar. Parents book children's exams in late summer before school starts, and adults rush in late fall to use vision benefits and flexible spending funds before they expire. Recall messages, ad budgets and frame events are planned ahead of those two peaks, and the quieter months in between go to specialty services and patients who are overdue.
Federal rules require you to give patients their eyeglass and contact lens prescriptions, so some will always buy elsewhere. Marketing answers that with reasons to stay: fitting, adjustments, lens advice and frames they can try on. Patient data is handled under HIPAA, which means no health details in ad audiences, consent before texts and review replies that never confirm someone is a patient.
In short
A marketer who has worked with optometry practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services optometry practices usually start with
Who it's for
A solo doctor who just bought a practice and a group with several offices need different first steps. These four situations come up most often in eye care:
Profile 01
A second optometrist starts soon and her schedule is empty. The team builds her profile, opens new exam slots in the booking tool and runs search ads until her days fill from recall and referrals.
Roles most often needed
Profile 02
You took over from a retiring doctor or opened a new office. Work begins with the Google profile, a rebuilt website, a letter and email to existing patients and a grand opening campaign for the neighborhood.
Roles most often needed
Profile 03
You invested in dry eye equipment, a myopia management program or scleral lens fitting. The plan gives that service its own page, education content, search campaign and outreach to referring doctors nearby.
Roles most often needed
Profile 04
Each location has its own profile, doctors and optical, and the owners want one report. The team standardizes booking tracking and recall across offices, then tunes local search and ads town by town.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing optometry practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
It brings new patients to your exam lanes and keeps existing ones returning. In practice that covers your Google profile and local search, pages for each service, Google Ads for eye exams, social campaigns for the optical, recall by email and text, and reporting that ties booked exams to the channel that produced them.
Most new patients come from Google search and maps, so a complete profile, steady patient reviews and clear service pages do the heavy lifting. Search ads fill open slots faster, a booking tool removes the phone tag, and yearly recall brings back people who would otherwise drift to a chain or an online seller.
Changes to a Google profile can show up within weeks, while new service pages usually need several months to settle in search results. That is why many practices run search ads alongside optometry SEO at the start, then shift budget as organic bookings grow. Your project manager reports both side by side.
It tends to suit practices with open slots, a new doctor or a specialty service to launch, because ads reach people ready to book this week. A practice that is already full on routine exams usually gains more from recall, the optical and pages for medical eye care. The free review points to which case is yours.
Each service gets its own page that explains symptoms, what the first visit involves and who it is for, in language your doctors approve. Around it sit search campaigns on the condition, short education videos, emails to existing patients who fit the profile and material for pediatricians or primary care offices that can refer.
Yes. The team works with the tools you already use for scheduling, recall and patient messaging, and connects them to call tracking and analytics so bookings are counted by source. Patient information stays inside your systems under HIPAA, and nobody on the marketing side needs clinical records to do this work.
Optometry marketing
Tell us how many doctors you have, which plans you accept and which services you want to grow. Your free review arrives as a PDF within 24 hours, and your project manager then calls to plan where the work begins.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Find out which marketer or team your business needs and where to start.
