For orthodontists, practice owners and treatment coordinators who want more new patient exams and more of those exams turning into starts. A team matched to orthodontics runs your pages, ads, dentist referral program and consult follow-up.
It starts with a free review of what a parent or adult sees when they search for braces or aligners near your office, delivered as a PDF within 24 hours.
Project panel
The marketers on your account have worked with orthodontic offices before, so they measure success in case starts rather than in form fills.
What it covers
An orthodontic case is a long commitment, often paid over many months, and the decision is usually shared by a parent and a child or made by an adult comparing aligner options. These six areas cover how those people find you and what happens after they call.
Area 01
Pages for braces, clear aligners, early treatment for children, adult orthodontics and surgical cases, plus one page per office, so the practice shows up when someone nearby searches for an orthodontist.
Area 02
Search campaigns for people ready to book an exam, split by braces, aligners and office location, with call tracking so the team can see which keywords produce consults and which only produce price shoppers.
Area 03
Facebook and Instagram ads that speak to parents deciding for a child and to adults who put off treatment for years, built from smile reveal videos and doctor introductions that patients agreed to share.
Area 04
A referral pad, a short online referral form and regular updates sent back to the family dentists who send you cases, with a monthly count of new patients from each referring office.
Area 05
Email and text sequences for families who had an exam but did not start, with answers to the cost and timing questions that hold them back, and reminders for children on observation recall.
Area 06
Review requests timed for debond day and other good moments in treatment, complete profiles for every office, and replies to reviews that never confirm a person is a patient of the practice.
Good to know
The number that matters in orthodontics is the start rate. A practice can double its new patient exams and still miss its goals if half of those families walk out to think about it and never come back. Good orthodontic marketing pays as much attention to the treatment coordinator, the consult and the follow-up as to the ads that fill the exam schedule.
Aligner makers set rules for how providers may use their brand names, logos and provider tier badges. Ads and pages only claim a provider status the doctor actually holds, use brand names the way the manufacturer allows, and describe treatment honestly rather than promising a timeline that depends on the case.
Many offices sell treatment with in-house payment plans. Under the federal Truth in Lending rules, an ad that states a specific monthly payment or down payment can trigger required disclosures about the full terms. The team either includes those terms correctly or keeps the ad to general wording such as flexible payment plans.
Most young patients are minors, so photos, videos and patient stories need written consent from a parent, and Meta limits how advertisers can target teenagers. Campaigns are aimed at the parents who make and pay for the decision, and patient images are removed everywhere when a family withdraws permission.
In short
A marketer who has worked with orthodontic practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services orthodontic practices usually start with
Who it's for
A solo orthodontist in a small town and a group with offices across a metro area face different problems. These four situations are the ones that come up most when an orthodontic office asks for outside marketing help:
Profile 01
Adults compare you with direct-to-consumer aligner brands on price alone. The team builds an adult treatment page, explains what in-office supervision adds and runs campaigns for people ready to book an exam.
Roles most often needed
Landing pages Google Ads management Facebook and Instagram ads
Profile 02
Each office has different doctors, hours and open chair time. Work starts with location pages and profiles that match, then reporting that shows exams and starts by office so budget moves to where chairs are empty.
Roles most often needed
Profile 03
Most new families come from a handful of general dentists, and that list is shrinking. The team rebuilds the referral program, adds a simple online form and grows direct search demand alongside it.
Roles most often needed
Profile 04
The schedule is busy but cases stall after the consult. The team sets up tracking from first call to signed contract, writes follow-up for pending families and works with your coordinator on what they hear.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing orthodontic practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
It fills your new patient exam schedule and helps more of those exams become starts. The work covers braces and aligner pages, local SEO for each office, Google and Meta ads, a referral program for general dentists, follow-up for pending consults, reviews, and a monthly report that ties starts to the channel that produced them.
Most orthodontic practices grow through general dentist referrals, local search and word of mouth from current families. A parent or adult usually searches for an orthodontist nearby, reads reviews, and books where a free exam is easy to schedule. Strong office pages, steady reviews, fast follow-up and a cared for referral network do most of the work.
It usually is, when campaigns are judged by starts rather than clicks. Searches like orthodontist near me or adult braces come from people close to booking an exam. Separating braces and aligner campaigns, excluding price shopper terms and tracking calls through to signed treatment shows quickly whether the spend pays back for your office.
Adults respond to discreet treatment, convenience and clear pricing conversations. Pages and ads focus on clear aligners and ceramic braces, short office visits, flexible payment plans and what supervised treatment adds compared with mail-order kits. Video of the doctor explaining options helps adults who have put treatment off for years feel ready to book.
By making referring easy and keeping dentists informed. That means a short online referral form, a printed pad for the front desk, progress letters when a referred patient starts and finishes, and occasional visits or lunches. Tracking new patients by referring office shows which relationships need attention before referrals quietly stop.
Yes. The team connects your current scheduling and practice management tools to call tracking and analytics so each exam and start is counted by source. Clinical records stay in your own systems under HIPAA, and the marketing side only uses the contact and appointment data needed for reporting.
Orthodontic marketing
Tell us how many offices and doctors you have, which treatments you want more of and how families book today. The review of your offices arrives as a PDF within 24 hours, and a project manager then calls to agree on what launches first.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Find out which marketer or team your business needs and where to start.
