For physicians and practice administrators who run an OB-GYN group and want more new obstetric and gynecology patients. A team matched to women's health runs your local search, service pages, Google Ads and patient email.
It starts with a free review of how expecting and gynecology patients find you, sent as a PDF within 24 hours.
Project panel
Your marketers have worked for women's health practices, so they plan around insurance panels, hospital privileges and HIPAA from day one.
What it covers
A new OB patient usually picks a doctor once and stays for the whole pregnancy, then for years of annual visits. These six areas cover how she finds you, checks you and books.
Area 01
Profiles for each office and each physician, midwife or nurse practitioner, with the right categories, accepted insurance noted in services and a review request sent after visits.
Area 02
Pages for prenatal care, high-risk pregnancy, delivery hospital, annual exams, contraception, menopause care and minimally invasive surgery, written the way patients search.
Area 03
Search campaigns on phrases like OBGYN near me, gynecologist accepting new patients and prenatal care, kept inside Google's health and reproductive health ad policies.
Area 04
Booking links, intake forms and insurance questions set up so a patient can request a first visit from her phone without calling during office hours.
Area 05
Reminders for annual well-woman visits, postpartum follow-ups and screenings sent through your practice software, so returning patients fill the schedule between new ones.
Area 06
Short physician videos, bio pages and Meta ads on Instagram and Facebook that show a patient who will deliver her baby, with no health-based targeting and doctor approval first.
Good to know
An OB-GYN practice grows on two kinds of patients. Obstetric patients arrive with a deadline and decide within days, usually after checking which hospital you deliver at and whether you take their plan. Gynecology patients come back every year if the first visit went well. Marketing that only chases one of them leaves half the schedule to chance, so the plan covers both from the first month.
Google limits how ads can target people based on health, and reproductive health is one of the sensitive categories, so audience lists built from visits to pregnancy pages are off the table. Meta has removed many detailed health targeting options too. Your specialist builds campaigns around search intent and location instead, and keeps ad wording within the rules of each platform and your state medical board.
Analytics tags and ad pixels on appointment forms or condition pages can send protected health information to a third party, which federal regulators have flagged for medical practices. Before any tracking goes live, your team maps which pages carry it, keeps it off booking and intake forms, and documents the setup so your compliance officer can review it.
Patients filter OB-GYNs by the plans they accept and the hospital where they want to deliver. If your site and your Google profiles do not say this clearly, people who would be a good fit move on to the next practice. Your project manager collects the current list of plans and privileges in the first week and keeps it updated when your panels change.
In short
A marketer who has worked with OB-GYN practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services OB-GYN practices usually start with
Who it's for
A two-physician office and a group with midwives and a surgical service fill their schedules in different ways. These four situations come up most often:
Profile 01
You hired a new OB-GYN and her schedule needs to fill fast. Work starts with her Google profile and bio page, then a search campaign for patients looking for a doctor accepting new patients.
Roles most often needed
Profile 02
Patients book a specific provider type, so each one needs a page, a profile and a booking path. The team builds those and runs social content that introduces the care team.
Roles most often needed
Profile 03
You want more referrals and self-referred patients for minimally invasive procedures. The team writes procedure pages, runs search ads on those terms and follows up with patients by email.
Roles most often needed
Profile 04
A new office means a new profile, local pages and a campaign limited to the neighborhoods around it, while the first office keeps its patients through recall and reviews.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing OB-GYN practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
It is set by scope rather than a fixed package. After the free practice review, your project manager proposes the work to start with for your OB-GYN office, for example provider profiles, Google Ads or annual exam recall, and the team for that scope is billed monthly. Ad budgets go to Google or Meta directly, and the mix can change as the schedule fills.
It makes sense when a new physician needs patients, when you are opening an office or adding services, or when nobody on staff has time to run ads and profiles. Look for a team that has worked with medical practices, understands HIPAA and reproductive health ad rules, and reports booked visits, not clicks.
Usually local SEO and Google Business Profiles for each provider, service pages for obstetric and gynecology care, Google Ads on new patient searches, online booking, review requests, recall email for annual exams and social content that introduces the physicians. The mix depends on which patients your practice wants more of.
Yes, on search terms with clear intent such as prenatal care or OBGYN near me, as long as the ads follow Google's health care policies. Remarketing to people based on visits to pregnancy pages is restricted, so campaigns rely on search intent, location and strong landing pages instead.
Search campaigns can bring booking requests within the first weeks after launch. Profile fixes, reviews and service pages build over three to six months, and recall email starts filling annual visit slots as soon as it runs. Your project manager reviews progress with you every month.
The team sets up review requests and drafts replies that never confirm someone is a patient or mention her care, which is the safe way to answer reviews under HIPAA. Patient stories are used only with written authorization, and your compliance officer approves anything that touches health information.
OBGYN marketing
Tell us where your offices are, which plans you accept and which services you want to grow. Within 24 hours you'll get a free review as a PDF showing how patients find you now, then a call with your project manager.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Find out which marketer or team your business needs and where to start.
