For owners, sales leaders and plant managers at manufacturers, OEMs, job shops and industrial distributors who sell to engineers and buyers. Your team runs product pages, search, LinkedIn, trade show follow-up and the CRM that tracks every RFQ.
Start with a free analysis of your site and RFQ path. The PDF arrives within 24 hours, and a call with your project manager comes next.
Project panel
The marketers on your account have sold to engineers before, and they know a spec sheet download is worth more than a page view.
What it covers
Industrial buyers research on their own for weeks, pull in engineering and procurement, and only then send an RFQ. These six areas follow that path, from the first part number search to the purchase order.
Area 01
Pages built around the words engineers type: material grades, tolerances, part numbers, certifications and processes, with spec tables that search engines and AI assistants can read and quote.
Area 02
Quote request forms that take drawings and ask what your estimators need, plus gated CAD models and datasheets that show sales which company is designing your part in.
Area 03
Campaigns that reach design engineers, maintenance managers and procurement by job title, industry and company list, with technical content instead of slogans and audiences built from your account list.
Area 04
Search campaigns on process and part terms that signal a buyer with a drawing in hand, negative keywords that screen out students and job seekers, and conversions counted on RFQs, not clicks.
Area 05
Pre-show email to your account list, booth meeting booking, badge scan follow-up within days of the show, and co-branded material for distributors and reps who sell your line.
Area 06
HubSpot or your existing CRM set up so every RFQ, sample request and quote has a source and a stage, with email sequences that keep a project warm through engineering review and budget approval.
Good to know
Most manufacturers get their business from a handful of long relationships and a sales team that knows every buyer by name. That works until a key account moves production, a senior rep retires, or a new product line needs customers the reps have never called. Good marketing puts your capabilities in front of engineers who are searching today and hands sales a steady flow of RFQs they didn't have to chase.
A design engineer comparing suppliers wants tolerances, materials, certifications such as ISO or AS9100, lead times and a drawing they can check against the part in front of them. Stock photos of a factory floor and claims about quality tell them nothing they can use. The team builds pages from your real capabilities, often by interviewing your applications engineer, so the page answers the questions a buyer would otherwise email about.
An industrial purchase can run for months and pass through design, quality, procurement and finance before a purchase order arrives. Judge marketing by its leads in the first thirty days and you misread that cycle. The plan counts RFQs, sample requests, quotes sent and quotes won by source, so the monthly report shows whether marketing is feeding the pipeline your estimators see.
Some parts, drawings and technical data fall under ITAR or EAR export controls, and defense or aerospace customers may bar you from naming them. Before anything goes live, you and the specialist agree on which programs, customers and technical details stay off the website, the ads and the case material. When something's unclear, your compliance lead decides and nobody guesses.
In short
A marketer who has worked with manufacturers, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services manufacturers usually start with
Who it's for
The plan depends on what you make, who buys it and how much capacity you have open. These four situations come up most often:
Profile 01
Your machines aren't full and sales depend on referrals. The first phase builds capability pages by process and material, an RFQ form that takes drawings, and search campaigns on the processes you want more of.
Roles most often needed
Profile 02
You have an established product and a new one your reps don't know how to sell yet. The team writes the product pages and datasheets, runs LinkedIn toward the engineers who specify it, and gives distributors launch material.
Roles most often needed
Profile 03
A huge SKU count and a website that shows few of those products well. The work focuses on category pages, product data that search engines can read, Google Shopping where it fits, and reorder email for existing accounts.
Roles most often needed
Profile 04
Marketing has been the owner, a trade show booth and a brochure. Your project manager acts as the missing marketing lead, sets priorities with you, and adds specialists one channel at a time as the RFQ flow grows.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing manufacturers and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Yes, when it's built to support the channel instead of competing with it. Engineers still research online before they call a rep, so product pages, datasheets and search visibility decide whether your line gets specified. The website can route each RFQ to the rep or distributor that owns the territory, and the CRM keeps the source visible.
Publish capabilities, not recipes. Tolerances, materials, certifications, part families and industries served tell a buyer what they need to put you on the supplier list, while process details, customer drawings and pricing stay private. The specialist settles where that line sits with your engineering and compliance leads before any page, ad or post goes live.
They reach buyers at different moments. Google Ads catches an engineer who is already searching for a process or part, so it suits job shops with open capacity. LinkedIn reaches people by title and company before they search, which suits new product lines and account-based selling. Many plants start with one and add the other once RFQ tracking works.
Paid search can bring quote requests within the first weeks once tracking and a proper RFQ form are in place. Capability pages and technical SEO build over several months. Because industrial deals take months to close, the plan reports RFQs, quotes sent and quotes won separately, so you can judge each stage on its own timeline.
The team works inside the CRM you already use, most often HubSpot or Salesforce, and sets up stages for RFQ, quote sent and order. Your ERP stays with your IT people: the usual link is a closed-won status or an order number in the CRM, which is enough to see which campaigns produced revenue.
Say so in the first call. The specialist then keeps controlled technical data, program names and restricted customers out of the website, the ads and any content, and limits ad targeting where your compliance lead asks for it. The team doesn't give export advice. Your compliance officer decides what gets published.
Marketing for manufacturers
Send us your website and the processes or product lines you want to sell more of. Within 24 hours a free PDF analysis lands in your inbox, showing how an engineer finds your plant today and what the right team would fix first.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
