This page is for owners and office managers of dental practices, from a single-chair office to a multi-location group. A matched team runs your Google Business Profile, local SEO, treatment campaigns and patient email while your project manager holds the scope.
It starts with a free analysis of your practice online: a PDF within 24 hours, then a call with your project manager.
Project panel
The marketers assigned to your practice have run campaigns for dental offices before and know the difference between a cleaning and an implant consult.
What it covers
New patients start with a map search, a treatment search or a friend's recommendation, and existing patients drift away without a nudge. These six areas cover both sides of the schedule.
Area 01
The specialist keeps your profile complete and active: services, insurance accepted, hours, photos of the office and team, weekly posts and answered questions, so the map pack shows a practice that looks open.
Area 02
For a single office, a page per treatment and a site that loads fast on a phone. For a group or DSO, a location page per office with its own address, dentists, hours and reviews, so each office competes locally.
Area 03
Campaigns built around what people search when they need care: emergency dentist, dental implants, Invisalign, sedation dentistry. Call tracking and online scheduling show which keyword produced a booked visit.
Area 04
Local awareness campaigns and organic posts: the team, the office, aligner and whitening content, and before-and-after photos only with written patient consent. Built to make your name familiar before a tooth hurts.
Area 05
A routine for asking patients for a Google review after the visit, a Healthgrades profile kept current, and replies to every review written without patient details, because confirming a patient is a HIPAA problem.
Area 06
Email and text to patients already in your practice software: hygiene recall, unfinished treatment plans, unused benefits before year end, and reactivation of people who drifted away. Texts only to opted-in patients.
Worth knowing
General dentistry and high-value treatments are marketed differently. A cleaning and exam brings a family that stays for years, and it sells on location, insurance and convenience. An implant case, a full set of aligners or a cosmetic makeover sells on the dentist, the consult and the financing conversation, and the person searching is often willing to drive across town. Your plan needs both, with a clear idea of which chairs you want to fill first.
A practice that is in-network with several plans and a fee-for-service practice attract different patients, and the ads have to say what is true for you. A new patient special is fine when the front desk honors it exactly as advertised, including for patients who then ask about their plan. Before-and-after photos need written consent from the patient, and anything that sounds like a promise of a clinical outcome stays out of the copy.
HIPAA shapes marketing more than most owners expect. Ad platforms never receive patient information, tracking pixels stay off pages where a patient enters health details, and review replies never confirm that someone is a patient. Any tool that touches your patient list, from an email platform to a text messaging service, needs a business associate agreement in place before the first message goes out. The specialist works within these rules rather than around them.
The dental calendar has its own rhythm: back to school brings families in for checkups, the end of the year fills the schedule with patients using remaining benefits, and January is quiet while deductibles reset. Campaigns are timed to that rhythm. And every lead ends at the phone, so the team listens to call recordings with you: a caller who asks about implants and is told to call back later is a lost lead, not a marketing failure.
In short
A marketer who has worked with dental practices, not a random contractor.
Where we start
Before you pay for anything, you get an analysis of your marketing next to your competitors.
Services dental practices usually start with
Who it is for
The scope depends on how many chairs you run, whether you take insurance and which treatments carry the practice. Four shapes we see often, each with a different starting point.
Profile 01
A family practice with one or two dentists and hygiene days that need to stay full. Starts with Google Business Profile, local SEO for the service area and a recall program for patients already on the books.
Specialists most often needed
Profile 02
A general office that has invested in a CBCT scanner or aligner training and now needs consults for it. Treatment pages, Google Ads on implant and Invisalign searches and a consult funnel with call tracking.
Specialists most often needed
Profile 03
An orthodontist, periodontist, oral surgeon or cosmetic dentist whose patients arrive by referral and by search from farther away. Instagram content, a site built around each procedure and search campaigns beyond the neighborhood.
Specialists most often needed
Social media managementGoogle Ads managementUX and UI design
Profile 04
Several offices under one brand, each with its own profile, reviews and schedule. Location pages, profile management at scale, ads split by office and a report that shows every location side by side.
Specialists most often needed
In short
You do not have to know which specialist you need.
Describe the company and the goal. A senior project manager assembles a team with experience in your trade and runs it from the brief to delivery.
How we build the team
You do not pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You do not pick from a list. The project manager assigns a person with experience in marketing for dental practices and takes responsibility for the match and for the work.
FAQ
If your question is not here, order the analysis: the project manager answers everything on the first call.
Each campaign gets its own tracking phone number and a scheduling link, so a call or a booking can be traced to the keyword or post that started it. The front desk marks new patients with the source in the practice software, and the monthly report matches leads against appointments that actually showed up. Without that step you only know what people clicked, not who sat in the chair.
Yes, as long as the offer is real and the front desk applies it exactly as written. The ad copy states what is included, such as an exam, x-rays and a cleaning, and who qualifies. Practices that take insurance also explain how the special works for insured patients, so nobody feels misled at checkout. The specialist writes the offer to match your fee schedule, not the other way around.
Only with the patient's written consent that covers marketing use, and the consent form stays with the practice, not with the ad platform. Without it, the team uses stock imagery, illustrations or photos of the office and staff. Consent can be withdrawn, so the specialist keeps a list of which images are in use and where, so any of them can be pulled the same day.
Recall and reactivation messages go to your own patients, which is allowed, but the platform that sends them handles protected health information and needs a business associate agreement with your practice. Texts require the patient's prior consent under the TCPA, with an easy way to opt out. Messages keep clinical details out of the subject line and body, and unsubscribes are honored at once.
Each office needs its own Google Business Profile, its own location page, its own reviews and its own ad geography, because a patient searching in one suburb does not care about your office across the metro. The brand, the offers and the creative can be shared. The report is built per location, so a group owner or DSO manager sees which office is filling and which one needs attention.
Profile and ad changes can produce calls within the first weeks, while local SEO and treatment pages build over several months. What matters early is the tracking: once the front desk logs sources, you can see how many calls turned into appointments and where the phone answering loses people. The project manager reviews that with you each month and adjusts the scope.
Marketing for dental practices
Order the free analysis and within 24 hours you get a PDF on your map listing, reviews, site and ads. Then a senior project manager with 15+ years of experience assembles the team that fits your practice and its treatments.
Leave your details. You get a PDF with specifics.Leave your details. You get a PDF with specifics.
