For owners and office managers of dental practices, from a single-chair office to a multi-location group. Your team runs the Google Business Profile, local SEO, treatment campaigns and patient email, and your project manager keeps the scope on track.
It starts with a free analysis of how your practice looks online: a PDF within 24 hours, then a call with your project manager.
Project panel
The marketers assigned to your practice have run campaigns for dental offices before and know the difference between a cleaning and an implant consult.
What it covers
New patients find you through a map search, a treatment search or a friend's recommendation, and existing patients drift away unless someone nudges them. These six areas cover both sides of the schedule.
Area 01
The specialist keeps your profile complete and active: services, insurance accepted, hours, photos of the office and team, weekly posts and answered questions, so the map pack shows a practice that looks open.
Area 02
For a single office, a page per treatment and a site that loads fast on a phone. For a group or DSO, a location page per office with its own address, dentists, hours and reviews, so each office competes locally.
Area 03
Campaigns built around what people search when they need care: emergency dentist, dental implants, Invisalign, sedation dentistry. Call tracking and online scheduling show which keyword produced a booked visit.
Area 04
Local awareness campaigns and organic posts about the team, the office, aligners and whitening, with before-and-after photos only when a patient agrees in writing. The goal: your name feels familiar before a tooth hurts.
Area 05
A routine that asks for a Google review after each visit, plus a current Healthgrades profile. Review replies leave out patient details, since confirming someone is a patient is a HIPAA problem.
Area 06
Email and text to patients already in your practice software: hygiene recall, unfinished treatment plans, unused benefits before year end, and reactivation of people who drifted away. Texts only to opted-in patients.
Good to know
You market general dentistry and high-value treatments in different ways. A cleaning and exam brings a family that stays for years, and it sells on location, insurance and convenience. An implant case, a full set of aligners or a cosmetic makeover sells on the dentist, the consult and the financing conversation. That patient will often drive across town. Your plan needs both, with a clear idea of which chairs you want to fill first.
An in-network practice and a fee-for-service practice draw different patients, and your ads have to say what's true for you. A new patient special is fine when the front desk honors it exactly as advertised, including for patients who then ask about their plan. Before-and-after photos need written consent from the patient, and anything that sounds like a promise of a clinical outcome stays out of the copy.
HIPAA shapes marketing more than most owners expect. Ad platforms never receive patient information, tracking pixels stay off pages where a patient enters health details, and review replies never confirm that someone is a patient. Any tool that touches your patient list, from an email platform to a text messaging service, needs a business associate agreement in place before the first message goes out. The specialist works within these rules rather than around them.
Dentistry runs on its own calendar. Back to school brings families in for checkups, year end fills the schedule with patients using up their benefits, and January goes quiet while deductibles reset. Campaigns follow that rhythm. Every lead ends at the phone, too, so the team reviews call recordings with you. A caller who asks about implants and hears 'call back later' is a lost lead, not a marketing failure.
In short
A marketer who has worked with dental practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services dental practices usually start with
Who it's for
The scope depends on how many chairs you run, whether you take insurance and which treatments carry the practice. We see these four setups often, and each one starts in a different place.
Profile 01
A family practice with one or two dentists and hygiene days that need to stay full. The work starts with your Google Business Profile, local SEO for the area you serve and a recall program for patients already on the books.
Roles most often needed
Profile 02
A general office that has invested in a CBCT scanner or aligner training and now needs consults for it. The plan: treatment pages, Google Ads on implant and Invisalign searches, and a consult funnel with call tracking.
Roles most often needed
Profile 03
An orthodontist, periodontist, oral surgeon or cosmetic dentist whose patients arrive by referral and by search from farther away. The plan: Instagram content, a site built around each procedure and search beyond the neighborhood.
Roles most often needed
Social media management Google Ads management UX and UI design
Profile 04
Several offices under one brand, each with its own profile, reviews and schedule. Location pages, profile management at scale, ads split by office and a report that shows every location side by side.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing dental practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Each campaign gets its own tracking phone number and a scheduling link, so you can trace every call or booking to the keyword or post that started it. The front desk marks new patients with the source in the practice software, and the monthly report matches leads against appointments that actually showed up. Skip that step and you only know what people clicked, not who sat in the chair.
Yes, as long as the offer is real and the front desk applies it exactly as written. The ad spells out what's included, such as an exam, x-rays and a cleaning, and who qualifies. Practices that take insurance also explain how the special works for insured patients, so nobody feels misled at checkout. The specialist writes the offer to match your fee schedule, not the other way around.
Only with the patient's written consent that covers marketing use, and the consent form stays with the practice, not with the ad platform. Without it, the team uses stock imagery, illustrations or photos of the office and staff. Patients can withdraw consent, so the specialist tracks which images run where and can pull any of them the same day.
Recall and reactivation messages go to your own patients, which is allowed, but the platform that sends them handles protected health information and needs a business associate agreement with your practice. Texts require the patient's prior consent under the TCPA, with an easy way to opt out. Messages keep clinical details out of the subject line and body, and the team honors unsubscribes right away.
Yes. Each office needs its own Google Business Profile, location page, reviews and ad geography. A patient searching in one suburb doesn't care about your office across the metro. The brand, the offers and the creative can be shared. The team reports per location, so a group owner or DSO manager sees which office is filling up and which one needs attention.
Profile and ad changes can produce calls within the first weeks, while local SEO and treatment pages build over several months. What matters early is the tracking: once the front desk logs sources, you can see how many calls turned into appointments and where the phone answering loses people. The project manager reviews that with you each month and adjusts the scope.
Marketing for dental practices
Order the free analysis and you'll have a PDF on your map listing, reviews, site and ads within 24 hours. Then a senior project manager with 15+ years of experience puts together a team that fits your practice and its treatments.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
