For ENT physicians, otolaryngology groups and multi-office ENT and allergy practices that want more new patients for sinus, ear, throat and sleep care and fuller procedure schedules. A team matched to specialty medicine runs your local search, ads, referral outreach, reviews and recall campaigns.
It opens with a free audit of what a patient with chronic sinus trouble, ear pain or a hearing problem sees when they search for an ENT near your office, delivered as a PDF within 24 hours.
Project panel
Everyone on the account has worked with specialty medicine or health services, so they report new patients and booked consults, not clicks.
What it covers
An ENT patient arrives with a symptom, not a specialty. These six areas make sure your practice is the one they find, trust and book, whether the problem is a child's ear infections or an adult's years of sinus pressure.
Area 01
Each office gets a complete Google Business Profile and service pages for chronic sinusitis, ear infections, hearing loss, tonsils, thyroid and voice problems, with insurance plans, physician bios and referral instructions on every page.
Area 02
Separate search campaigns for balloon sinuplasty, sleep apnea surgery, pediatric ear tubes and hearing evaluations, each sent to its own page, with calls and online requests tracked as conversions and wasted clicks from job and student searches excluded.
Area 03
Steady contact with family physicians, pediatricians, dentists and allergists who send patients with persistent symptoms, with a one page referral guide and a fast way to book, so the referring office knows the patient was seen.
Area 04
Short videos and posts about snoring, chronic sinus pressure and children's recurring ear infections reach people in your area who have lived with the problem for months, and send them to a page where they can request a consult.
Area 05
Allergy patients due for testing, hearing patients due for a recheck and children after ear tube placement get reminders by text, email and portal, and patients of one service line hear about the others you offer.
Area 06
Review requests go to patients after a good visit or procedure, replies thank them without confirming treatment details, and patient stories or before and after photos are posted only with signed consent.
Good to know
ENT patients are often referred, but many search first. Someone with years of sinus pressure or a snoring partner looks up options, reads reviews and checks which surgeon does the procedure before calling. Pages, ads and the booking flow are written for that research stage.
A parent booking ear tubes, an adult exploring sinus surgery and an older patient choosing hearing care are three different audiences with different questions and timing. Each service line gets its own pages, campaigns and tracking, so you can see which ones fill the procedure schedule.
Ad pixels stay off patient portal, intake and appointment pages. Meta does not allow targeting by health conditions, so campaigns reach people by location, age and interests, and Google restricts personalized health targeting too. Pages avoid outcome guarantees and any claim a physician has not approved.
Many ENT practices run an audiology or hearing aid service. It is marketed as its own line, with its own pages and offers, while physician referrals between the two sides are tracked so you can see how much one feeds the other.
In short
A marketer who has worked with ENT practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services ENT practices usually start with
Who it's for
A solo otolaryngologist and a regional ENT and allergy group need different things from marketing. These are the four situations ENT practice owners bring to us most often:
Profile 01
Hospital networks and large multispecialty groups dominate local results. The team builds map listings, physician profiles and referral relationships around seeing the surgeon quickly and getting a clear plan.
Roles most often needed
Profile 02
You have invested in in-office balloon sinuplasty or sleep apnea treatment and the schedule is not full. The team launches procedure campaigns, consult pages and tracking that shows which patients booked.
Roles most often needed
Google Ads management Facebook and Instagram ads Marketing automation
Profile 03
Allergy, hearing, pediatric and surgical patients all come through the door but marketing treats them as one audience. The team separates the lines, builds recall for each and reports bookings per service.
Roles most often needed
Profile 04
A new location needs patients from its first month. Location pages, a new Business Profile, launch ads for nearby towns and visits to local primary care offices are ready before opening day, with results reported per office.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing ENT practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Mostly through referrals from primary care, pediatric and dental offices, plus local search from patients with persistent symptoms. A complete map listing, service pages for each condition, search ads for high value procedures, steady contact with referring offices and good reviews bring in most new patients.
It brings new patients to the practice and keeps current ones on schedule. Typical work covers local SEO and map listings, Google Ads for sinus, hearing and sleep services, referral outreach, patient education content, review requests, recall reminders and reporting that follows each patient to a booked consult.
Usually yes for procedures with high revenue, such as balloon sinuplasty, sleep apnea surgery and hearing care, when campaigns are judged on booked consults rather than clicks. One surgical patient is worth far more than the click that found them, so tracking calls and bookings matters more than click price.
It depends on how many service lines you want to grow, how many ENT offices compete nearby and how full your schedule already is. A practice launching a new procedure needs more than one filling a few gaps. Our ENT marketing cost guide breaks budgets down by practice size and channel.
By reaching people who have lived with snoring or poor sleep for a long time and are ready to look for options. That means a dedicated sleep page, short videos from your physician, search ads for treatment terms, referrals from primary care and dental offices, and a simple way to request a consult.
Search ads bring calls in the first weeks once tracking is in place. Local search improvements usually take three to six months to move competitive terms, and referral relationships build over a few quarters. Most practices see the full effect after about two quarters of steady work.
ENT marketing
Tell us how many offices and physicians you have and which services need volume, such as sinus procedures, hearing care or sleep apnea. You get the PDF audit within 24 hours, then a project manager calls to agree what to start with.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
