For independent pediatricians, pediatric groups and multi-office practices that want more new families on the panel and fuller well visit schedules. A team matched to primary care runs your local search, ads, referral outreach, reviews and recall campaigns.
It opens with a free audit of what an expecting or new parent sees when they search for a pediatrician near your office, delivered as a PDF within 24 hours.
Project panel
Everyone on the account has worked with primary care or other family health services, so they report new families and booked visits, not clicks.
What it covers
Most families choose a pediatrician once, often before the baby is born, and then stay for years. These six areas make sure your practice is on the shortlist when that choice is made.
Area 01
Each office gets a complete Google Business Profile with accurate hours, after-hours and same-day sick visit details, insurance plans accepted, and service pages for newborn care, well child visits, sports physicals and vaccines.
Area 02
Separate search campaigns for same-day sick visits, new patient appointments and seasonal demand such as school and sports physicals or flu shots, each sent to its own page, with phone calls and online bookings tracked as conversions.
Area 03
Steady contact with nearby OB-GYN practices, midwives and the maternity units where your patients deliver, with a simple handout for expecting parents and an easy way to book a prenatal visit with your practice.
Area 04
Expecting parents in your area see short videos and posts that invite them to meet a pediatrician before the birth, with a booking page that answers the questions they ask first: hours, insurance, hospital rounds and how to reach a nurse.
Area 05
Families who are behind on well child visits or vaccines get reminders by text, email and portal message, timed to the visit schedule your doctors follow, so open slots fill with patients you already have.
Area 06
Review requests go to parents after a smooth visit, replies thank them without confirming that a child is a patient, and no photo of a child is ever posted without written consent from a parent or guardian.
Good to know
The patient is a child, but the buyer is a parent, usually short on time and often searching on a phone late in the evening. Pages, ads and the booking flow are written for that parent: clear hours, insurance accepted, how quickly a sick child can be seen and how to reach someone after hours.
Many families pick a pediatrician in the third trimester, guided by their OB-GYN, the delivering hospital, friends and online reviews. A practice that is visible to expecting parents, offers a prenatal meet and greet and stays in touch with obstetric offices wins new families before a competitor is even considered.
Photos and stories of children need written consent from a parent or guardian, and ad pixels stay off patient portal, intake and appointment request pages. Meta does not allow targeting by health conditions, so campaigns reach parents by location, age of household and interests rather than by a diagnosis.
Parents filter by insurance before anything else. Lists of commercial plans, Medicaid and CHIP participation, and any panel limits are confirmed with your billing staff before a campaign goes live, so families are not booked into visits their coverage will not pay for.
In short
A marketer who has worked with pediatric practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services pediatric practices usually start with
Who it's for
A solo pediatrician in a growing suburb and a pediatric group with many offices need different things from marketing. These are the four situations pediatric practice owners bring to us most often:
Profile 01
Hospital-owned clinics and urgent care chains appear first in local search. The team builds your map listings, reviews and OB-GYN referrals around continuity of care and a doctor who knows the family.
Roles most often needed
Profile 02
A new doctor or nurse practitioner has joined and the schedule has gaps. The team launches search ads for new patient appointments, a prenatal meet and greet campaign and tracking that shows which families booked.
Roles most often needed
Google Ads management Facebook and Instagram ads Marketing automation
Profile 03
Your panel is large but well visits and vaccines slip. The team segments families by overdue visit, sets up reminders by text, email and portal, and reports how many slots they filled.
Roles most often needed
Profile 04
A new location needs families from its first month. Location pages, a new Business Profile, launch ads for nearby neighborhoods and visits to local OB-GYN offices are ready before opening day, with results reported per office.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing pediatric practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Mostly through local search, OB-GYN and hospital referrals, and word of mouth among parents. Expecting and new parents search for a pediatrician nearby, check insurance and reviews, and book a meet and greet. A complete map listing, search ads for new patient visits, steady contact with obstetric offices and good reviews bring in most new families.
It brings new families to the practice and keeps existing ones on schedule. Typical work covers local SEO and map listings, Google Ads for sick and well visits, prenatal meet and greet campaigns, OB-GYN referral outreach, review requests, recall reminders for overdue visits and reporting that follows each family to a booked appointment.
Usually yes, when campaigns target new patient and same-day sick visit searches and are judged on booked visits rather than clicks. A family that joins your panel tends to stay for many years, with several children and many visits, so the value of one new family is far higher than the cost of the click that found them.
It depends on how many new families you need, how many pediatric offices compete nearby and how full your schedule already is. A practice adding a new provider needs more than one that only fills gaps. Our pediatric marketing cost guide breaks budgets down by practice size and channel.
By being visible where the choice is made. That means a prenatal meet and greet page, short videos with your doctors, social ads to expecting parents in your area, and a regular presence in nearby OB-GYN offices and the hospitals where your patients deliver.
Yes, without moving medical records. The team connects your scheduling system or portal to analytics so visits are counted by source, while charts, vaccine records and visit notes stay in your own systems. Marketing only uses contact details and booking counts that families agreed to share.
Pediatric marketing
Tell us how many offices and providers you have and which visit types have open slots. The audit arrives as a PDF within 24 hours, and a project manager follows up with a call to plan the first phase.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
