For executive directors, owners and sales leads of assisted living, memory care and independent living communities with apartments to fill. A team matched to senior living runs your local search, ads, tour scheduling and the long follow-up that ends in a move-in.
First comes a free review of how families near you find senior living, delivered as a PDF within 24 hours.
Project panel
The marketers on your account have sold senior living before, so they plan around tours, deposits and a decision that can take months.
What it covers
The person searching is rarely the future resident. It is usually a daughter or son comparing three communities after a doctor visit, so these six areas cover the search, the tour and the slow family decision after it.
Area 01
Correct categories for assisted living, memory care or independent living, real photos of apartments and common areas, accurate tour hours and replies to every resident or family review posted on Google.
Area 02
Separate pages for assisted living, memory care, respite stays and independent living, with floor plans, what a typical day looks like, how the move-in assessment works and a tour request form above the fold.
Area 03
Search campaigns on phrases such as assisted living near me and memory care for mom, built inside the housing ad restrictions on age and zip targeting, with calls routed to whoever books tours that day.
Area 04
Campaigns under the Meta housing special ad category, so audiences are built from interest and your own past inquiries rather than age or zip, with event invitations and virtual tour videos.
Area 05
Material for hospital case managers, rehab centers, home care agencies and elder law attorneys, plus lunch and learn events and caregiver support groups that bring families to see the building.
Area 06
Every inquiry logged with its source in your senior living CRM, a same-day call rule, email and text follow-up for families who are months away, and a stage for tours, deposits and move-ins.
Good to know
A family can take weeks or many months between the first search and a signed residency agreement, and the move is often triggered by a fall or a hospital discharge. Marketing that only counts form fills misses most of the story. The team tracks each inquiry through the first call, the tour, the assessment, the deposit and the move-in, so you can see which channel brings residents and not only website visitors.
Senior living ads fall under housing rules in the US. Meta requires the housing special ad category, which removes age, gender and zip code targeting, and Google limits personalized targeting for housing ads in a similar way. Your copy also has to respect the Fair Housing Act. The specialist builds audiences from your own past inquiries, interests and location radius, and keeps wording that welcomes everyone.
Many communities lean on paid placement services that sell the same family to several buildings and charge a fee per move-in. Your own search presence, ads and partner relationships bring inquiries that call you first. The usual plan keeps the referral services while your direct inquiries grow, and the monthly report shows move-ins from each source side by side, so you can decide when to rely on them less.
Families looking at memory care are often worn out and feeling guilty, and blunt clinical language pushes them away. Pages talk about daily routines, secure courtyards, staff training and what a visit feels like, with photos used only with written consent from residents or their legal representatives. Your executive director or licensed staff approves anything that describes care services or state licensing.
In short
A marketer who has worked with senior living communities, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services senior living communities usually start with
Who it's for
A single building in lease-up and an operator with several communities across one state start in different places. These four situations show up most often:
Profile 01
The building opens in a few months and the presales office needs deposits. The team sets up the website, the Google profile, a founders event series and tour campaigns before the first residents arrive.
Roles most often needed
Profile 02
Occupancy slipped after a wave of move-outs and your sales director spends the day on the phone with paid referral leads. Work starts with local search, care level pages and search ads that bring families straight to you.
Roles most often needed
Profile 03
You opened or expanded a secure memory care neighborhood. The plan covers a dedicated memory care page, caregiver support events, case manager outreach and gentle follow-up for families who are not ready yet.
Roles most often needed
Content marketing Email marketing Facebook and Instagram ads
Profile 04
Each building has its own Google profile, pages and tour calendar, and the regional office wants one view of inquiries. The team standardizes tracking, then tunes local campaigns building by building.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing senior living communities and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
It brings families who are looking for assisted living, memory care or independent living to your community and helps turn them into tours and move-ins. That usually means your Google profile and local search, care level pages, Google and Meta ads within housing rules, referral partner material, events and follow-up through your CRM.
Start where families look: Google search and maps, with clear pages for each care level and a simple way to book a tour. Add search ads in your area, events that bring people into the building, material for hospital and rehab case managers, and steady follow-up for families who need months to decide.
Residents usually arrive through three paths: adult children who search online, professionals such as hospital case managers, physicians and elder law attorneys who refer them, and paid placement services. Communities that hold occupancy steady work all three and track which one led to each move-in, not only to each inquiry.
No, not in the usual way. Senior living ads are treated as housing ads, so Meta requires its housing special ad category without age, gender or zip targeting, and Google restricts personalized housing targeting too. Campaigns reach adult children and seniors through search intent, interests, your past inquiry lists and a location radius.
Most communities keep them while their own inquiries grow, because cutting them at once can leave tours empty. A stronger Google presence, search ads and direct partner relationships bring families who call you first. The monthly report puts move-ins from each source next to each other, so the decision rests on your own numbers.
Memory care families are usually in a harder moment, often after a diagnosis or a safety scare, and they need reassurance about security, staff training and daily routines. The pages, ads and follow-up use calmer language, invite them to a visit or a caregiver support event, and give them more time between contacts.
Senior living marketing
Tell us which care levels you offer, which apartments you need to fill and where your move-ins came from last year. A free review lands in your inbox as a PDF within 24 hours, and then your project manager calls to plan the first phase.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Find out which marketer or team your business needs and where to start.
