For orthopedic surgeons, sports medicine physicians and multi-office orthopedic groups that want more new patients for joint, spine and injury care and fuller surgical schedules. One team with specialty medicine experience handles local search, paid ads, referral visits, review requests and follow-up reminders.
It opens with a free audit of what a patient with knee pain, a shoulder injury or a worn hip sees when they search for an orthopedic surgeon near your office, delivered as a PDF within 24 hours.
Project panel
The marketers on your account come from specialty medicine and health services, and their reports count new patients and booked consults rather than clicks.
What it covers
An orthopedic patient arrives with pain or an injury, not a specialty. These six areas make sure your practice is the one they find, trust and book, whether the problem is a torn ACL last weekend or a knee that has hurt for years.
Area 01
Each office gets a complete Google Business Profile and service pages for knee replacement, hip pain, rotator cuff tears, ACL injuries, back and neck pain and hand surgery, with insurance plans, surgeon bios and referral instructions on every page.
Area 02
Separate campaigns for joint replacement, sports medicine, spine consults and walk-in injury care, with spend moved toward the lines that book. Searches for jobs, implant suppliers, medical devices and student research are excluded.
Area 03
Steady contact with family physicians, physical therapists, chiropractors, urgent care clinics and school athletic trainers who send patients with injuries and persistent pain, with a one page referral guide and a fast way to book.
Area 04
Short videos and posts about knee pain, shoulder injuries and when surgery is the right next step reach people in your area who have lived with the problem for months, and send them to a page where they can request a consult.
Area 05
Patients due for a post-operative check, injection series or annual joint review get reminders by text, email and portal, and patients of one service line hear about the others you offer.
Area 06
Patients are asked for a review soon after a good visit or surgery. Replies thank them without confirming any treatment detail, and recovery stories or photos appear only with signed consent.
Good to know
Orthopedic patients are often referred, but many search first. Someone with a knee that hurts on stairs or a shoulder that stopped working after an injury looks up options, reads reviews and checks which surgeon does the procedure before calling. Every page, ad and booking step is written for someone still comparing surgeons.
A weekend athlete with a fresh sprain wants an appointment this week. A patient weighing a joint replacement may research for months. Each service line gets its own pages, campaigns and tracking, so you can see which ones fill the surgical schedule and which fill the injury clinic.
No ad pixel runs on the portal, the intake forms or the appointment pages. Meta blocks targeting by health condition and Google limits personalized health targeting, so campaigns reach people by area, age and broad interests instead. Pages avoid outcome guarantees and any claim a surgeon has not approved.
Many orthopedic groups run therapy, imaging or an urgent injury clinic. Each is marketed as its own line with its own pages and offers, while referrals between the sides are tracked so you can see how much one feeds the other.
In short
A marketer who has worked with orthopedic practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services orthopedic practices usually start with
Who it's for
A solo sports medicine surgeon and a regional orthopedic group need different things from marketing. These are the four situations orthopedic practice owners bring to us most often:
Profile 01
Hospital networks and big multispecialty groups hold most of the top map spots. The team builds map listings, surgeon profiles and referral relationships around seeing the surgeon quickly and getting a clear plan.
Roles most often needed
Profile 02
You have invested in a new surgeon, robotic equipment or a sports medicine program and the schedule is not full. The team builds campaigns for the new service, consult pages and tracking that shows exactly which patients booked.
Roles most often needed
Google Ads management Facebook and Instagram ads Marketing automation
Profile 03
Walk-in injuries, therapy patients and surgery patients all come through the door but marketing treats them as one audience. The team separates the lines, builds follow-up for each and reports bookings per service.
Roles most often needed
Profile 04
A new office has to see patients in its first month. Location pages, a new Business Profile, launch ads for nearby towns and visits to local primary care and therapy offices are ready before opening day, with results reported per office.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing orthopedic practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Mostly through referrals from primary care, physical therapy and urgent care offices, plus local search from people with pain or an injury. A full map listing, a page for each condition, search ads on high value procedures, regular visits to referring offices and strong reviews account for most new patients.
It fills the schedule with new patients and keeps existing ones coming back on time. Typical work covers local SEO and map listings, Google Ads for joint, spine and sports services, referral outreach, patient education content, review requests, recall reminders and reporting that follows each patient to a booked consult.
Usually yes for procedures with high revenue, such as joint replacement, spine care and sports surgery, when campaigns are judged on booked consults rather than clicks. A single surgical patient is worth many times the click that found them, which makes call and booking tracking more useful than watching click price.
It depends on how many service lines you want to grow, how many orthopedic groups compete nearby and how full your schedule already is. A practice launching a program needs more than one filling a few gaps. Our orthopedic marketing cost guide breaks budgets down by practice size and channel.
By reaching two different people. The injured athlete needs a fast appointment and a clear path to imaging. The joint patient researches for months and wants proof of surgeon experience. Each gets its own page, ads and follow-up, with referrals from therapists and primary care feeding both.
Paid search produces calls within weeks of launch, once tracking is working. Competitive local searches usually take three to six months to move, while referral relationships grow over several quarters. The full effect typically shows after two quarters of consistent work.
orthopedic marketing
Tell us how many offices and surgeons you have and which services need volume, such as joint replacement, spine, sports medicine or urgent injury visits. The PDF audit arrives within 24 hours, and a project manager then calls you to settle the first steps.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
