For independent audiologists, hearing aid centers and multi-office hearing groups that want more booked hearing evaluations and more fittings from them. A team matched to hearing care runs your local search, ads, referral outreach, reviews and campaigns to past patients.
It opens with a free audit of what an adult with hearing loss, or their grown child, sees when they search for a hearing test near your office, delivered as a PDF within 24 hours.
Project panel
Everyone on the account has worked with hearing care or other elective medical services, so they report booked evaluations and fittings, not clicks.
What it covers
Most new hearing patients wait years before acting, then decide within days, often after a family member pushes them. These six areas make sure your office is the one they call that week.
Area 01
Each office gets a complete Google Business Profile, consistent listings, service pages for hearing evaluations, tinnitus care and hearing aid fittings, and location pages that mention the towns your patients actually drive in from.
Area 02
Search campaigns split into hearing tests, hearing aid fittings, repairs and tinnitus, each sent to its own page, with phone calls tracked as conversions because older patients book by phone far more often than by form.
Area 03
Regular contact with ENT offices, family doctors and senior centers nearby, with a simple referral pad, a fax or online referral route and a short report back after each referred visit.
Area 04
Patients whose devices are four or more years old get a letter, an email and a call inviting them for a free clean and check, which is where most practices find their easiest new fittings.
Area 05
Review requests go out after a successful fitting follow-up rather than on the first visit, and public replies thank the reviewer without confirming they are a patient or naming a device.
Area 06
Short videos about what a hearing evaluation involves and how to start the conversation with a parent, shown on Facebook and YouTube to adults in your area who are often the ones who book the appointment.
Good to know
Hearing aid buyers rarely act on the first ad. Many live with hearing loss for years, and the booking usually follows a family complaint, a missed conversation at work or a doctor's comment. Marketing that keeps your name in front of them, and makes the first call easy, wins more fittings than a single big promotion.
Since the FDA created an over the counter category for hearing aids, adults with mild to moderate loss can buy hearing aids in a store or online without an exam. Your pages and ads need to explain plainly when a professional evaluation, fitting and follow-up care are worth paying for, rather than pretending store-bought devices do not exist.
Advertising for hearing devices must not promise to restore normal hearing, and price claims such as buy one get one or financing offers have to match what patients really pay. Insurance and Medicare Advantage benefit wording is checked with your front desk before any campaign goes live.
Most bookings come by phone, so call tracking matters more than form tracking. Recorded calls and conversion data stay inside tools your practice controls, ad pixels are kept off intake and patient portal pages, and only booking counts are shared with ad platforms.
In short
A marketer who has worked with audiology practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services audiology practices usually start with
Who it's for
A single audiologist in a small town and a hearing group with ten offices want different things from marketing. These are the four situations hearing care owners bring to us most often:
Profile 01
Big box stores and franchise centers outspend you on ads and offer low prices. The team builds your local search presence, physician referrals and reviews around the care and follow-up a store cannot match.
Roles most often needed
Profile 02
You have thousands of past patients and few of them come back. The team segments them by device age, sets up upgrade letters, emails and calls, and reports how many become new fittings.
Roles most often needed
Profile 03
The audiologist has open hours but the phone is quiet. The team launches search ads for hearing tests in your area, tracks every call, and fixes the booking script with your front desk.
Roles most often needed
Profile 04
A new location needs evaluations booked from its first weeks. Location pages, a new Business Profile, launch ads and visits to nearby doctors' offices are ready before opening, with results reported per office.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing audiology practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
Mostly through local search, physician referrals and their own past patients. Adults with hearing loss, or their adult children, search for a hearing test nearby, compare reviews and call. A complete map listing, search ads for hearing tests, steady contact with ENT and family doctors, and upgrade campaigns to past patients bring in most new evaluations.
It fills the evaluation schedule and helps turn evaluations into fittings. Typical work covers local SEO and map listings, Google Ads by service, call tracking, physician referral outreach, upgrade campaigns for patients with older devices, review requests and reporting that follows each caller to a booked appointment and a fitting.
Usually yes, when campaigns are split by service and judged on booked evaluations and fittings rather than clicks. A pair of hearing aids is a large purchase, so one fitting can pay for a month of ads. Tracking phone calls is essential, because most hearing patients book by phone.
It depends on how many evaluations you need, your local competition and how many past patients you can reach again. Practices in busy metros spend more on search ads than practices in small towns. Our audiology marketing cost guide breaks budgets down by practice size and channel.
By marketing what a store-bought device leaves out. Pages and ads explain who should get a professional evaluation, what a proper fitting and follow-up visits involve, and how your practice handles adjustments and repairs. Some practices also offer a paid service for people who already bought hearing aids elsewhere.
Yes, without moving patient records. The team connects your scheduling system or CRM to analytics so evaluations and fittings are counted by source, while clinical files and hearing test results stay in your own systems. Marketing only uses contact details and booking counts patients agreed to share.
Audiology marketing
Tell us how many offices and audiologists you have and which services you want to grow. You get the audit as a PDF within 24 hours, and a project manager then calls to plan the first phase with you.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.
