For PT clinic owners, partners and clinic directors with open treatment slots or a new location to fill. A team matched to physical therapy runs your local search, ads, physician referral outreach and the follow-up that keeps patients coming back.
It starts with a free review of how injured and post-surgical patients near you find a therapist, sent as a PDF within 24 hours.
Project panel
The marketers on your account have promoted rehab clinics before, so they plan around direct access, referring physicians and dropped visits.
What it covers
New PT patients arrive two ways: a physician hands them a referral, or they search for help with a sore back or knee on their own. These six areas cover both doors and the visits that follow.
Area 01
A Google Business Profile for each clinic with the right physical therapist categories, real photos of the gym floor, booking link and replies to patient reviews, plus local pages that rank in the map pack.
Area 02
Separate pages for back pain, neck pain, sports injuries, post-surgical rehab after knee or shoulder surgery, vestibular therapy, pelvic health and dry needling, each tied to the clinic that offers it.
Area 03
Search campaigns on phrases like physical therapy near me and sports injury clinic, run by location with call tracking, separate budgets for cash pay programs and ad copy that explains a referral is often not needed.
Area 04
A referral program for orthopedic surgeons, primary care offices and athletic trainers: visit kits, progress updates the clinic can send back, and a monthly view of which referrers are sending fewer patients.
Area 05
Email and text reminders tied to your EMR and scheduler: missed visit nudges, reminders before the last authorized visit, discharge check-ins and a reactivation message for past patients with a new ache.
Area 06
A fast site where a patient sees which insurers you take, whether a referral is needed in your state and how a first visit works, then books an evaluation in a few taps with every booking counted by source.
Good to know
A PT clinic does not earn on the first visit. It earns when a patient finishes the plan of care, and many patients stop coming long before discharge. That is why the team looks at two numbers before adding ad spend: how many new evaluations each therapist can take, and how many patients drop off after a few visits. Filling the schedule while the back end leaks only moves the problem.
Every state now allows patients to see a physical therapist without a physician referral in some form, yet the limits differ by state and many insurers still ask for one. Medicare patients need a plan of care certified by a physician or other qualified provider. Pages, ads and intake scripts say plainly what applies in your state, so nobody books and then hits a surprise at the front desk.
Even clinics that win patients through search still get a large share from orthopedic surgeons and primary care offices. Referrers keep sending patients to clinics that report progress, see people quickly after surgery and are easy to reach. Marketing supports that with outreach material, progress letter templates and tracking of who referred whom, while your therapists keep the relationships.
Physical therapy records are protected health information under HIPAA, so pixels on booking and intake pages are configured to send no health details, and ad audiences are never built from diagnoses. Patient stories and recovery videos are used only with written authorization from the patient, and review replies thank people without confirming they were treated at your clinic.
In short
A marketer who has worked with physical therapy practices, not a random contractor.
Where we start
Before you pay for anything, you'll get an analysis comparing your marketing with your competitors'.
Services physical therapy practices usually start with
Who it's for
A single owner-therapist clinic and a regional PT group need different first steps. These four situations come up most often when a physical therapy practice asks for outside marketing:
Profile 01
A new PT joins next month and her caseload is empty. The team adds her to the clinic profile and site, opens evaluation slots online and runs direct access search ads until referrals and repeat patients take over.
Roles most often needed
Profile 02
A second or third clinic opens in a nearby town. Work begins with the new profile, a location page, a letter to local physicians and a launch campaign aimed at the neighborhoods closest to the door.
Roles most often needed
Profile 03
You offer dry needling, pelvic health, performance training or wellness memberships outside insurance. Each program gets its own page, short videos from your therapists and a campaign aimed at people who will pay directly.
Roles most often needed
Content marketing Video marketing Facebook and Instagram ads
Profile 04
Several clinics share one brand and the owners want a single report. The team standardizes booking tracking and patient follow-up across sites, then tunes local search, ads and referral outreach clinic by clinic.
Roles most often needed
In short
You don't have to know who to hire.
Tell us about your company and your goal. A senior project manager assembles a team with experience in your industry and runs it from brief to delivery.
How we build the team
You don't pick the marketer. A senior project manager with 15+ years of experience does.
Step by step
You don't pick from a list. The project manager assigns someone with experience marketing physical therapy practices and is accountable for both the match and the work.
FAQ
Don't see your question? Request the analysis, and the project manager will answer it on the first call.
It brings new evaluations to your clinic and helps patients finish their plan of care. That covers your Google profile and physical therapy SEO, condition pages, Google Ads for people who can come without a referral, outreach to referring physicians, follow-up by email and text, and a report that ties booked evaluations to each channel.
Most clinics grow from two sources at once: local search, where people with pain look for a PT near them, and physicians who refer after an injury or surgery. A complete profile, steady reviews and clear condition pages win the first group, while regular contact and fast progress updates keep referrers sending the second.
Fixes to a Google profile can show up in the map results within weeks, while new condition pages usually need several months before they rank. Many clinics run search ads during that period, then shift budget as organic bookings grow. Your project manager reports paid and organic evaluations side by side every month.
It usually pays off for clinics with open slots, a new therapist or a cash pay program to launch, because search ads reach people who want an appointment this week. A clinic already booked out gains more from referral outreach and from keeping patients through discharge. The free review shows which case fits yours.
Yes, as long as the message matches the direct access rules in your state and the patient's insurance terms. Pages and ads explain when a patient can book an evaluation directly, when a referral or physician sign-off is still needed and what that means for Medicare, so the front desk is not left untangling surprises.
Yes. The team works with the scheduling, EMR and patient messaging tools you already use and connects them to call tracking and analytics, so booked evaluations and dropped visits are counted correctly. Clinical notes stay inside your systems under HIPAA, and nobody on the marketing side needs them to do this work.
Physical therapy marketing
Tell us how many clinics and therapists you have, which insurers you take and which programs you want to grow. The clinic review lands in your inbox as a PDF within 24 hours, followed by a call with your project manager about the first phase.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Find out which marketer or team your business needs and where to start.
