One channel, $500 to $1,500 per month
For starting with a single traffic source done right: one ad platform, simple conversion tracking and a monthly report.
Digital advertising campaign planned across channels around your sales goal
We'll match you with a strategist who builds your digital advertising campaign so paid channels support each other instead of fighting over one budget. They take it from the first idea through the media plan to tracking what the money actually earned, and each channel gets the job it does well.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
The short version
Before you read on
- Your strategist plans the whole channel mix, not just a favorite platform.
- The media plan starts from your goal, not from whatever ad format is trending this quarter.
- Every dollar in the budget is tied to a metric that shows whether it pulled its weight.
- The first conversation is free, and you decide afterward whether to keep going.
Good to know
Channels in a campaign feed each other, like it or not
Campaigns that work rarely live on a single channel. Someone spots your ad on Instagram, searches your brand on Google a few days later, and a reminder on a news site is what finally gets them to buy. A strategist designs that path from the first touchpoint to the last.
A good marketer doesn't start by asking where to buy ad space. They start with who you want to reach and what you want them to do. Formats come later, chosen for how well they move people from one stage to the next. Asking the questions in that order is what makes cross channel marketing different from just running a few ad accounts at once.
Step by step
How we match your strategist as a flexible alternative to an ad agency
Step 1
Pin down the goal
First, we figure out whether sales, new leads or brand awareness matter most to you right now.
Step 2
Map the channels
The project manager looks for someone who knows the channels your audience actually uses.
Step 3
Your strategist, named in 24 hours
A senior project manager with 15+ years in marketing introduces one specific marketer and books a call so you can check the fit.
Step 4
Put the plan to work
Your strategist divides the budget across channels and sets the schedule for each ad.
What you get
Multichannel marketing that tells one story
One consistent message
People see the same idea in several places, and each time it earns a little more trust.
Budget goes where it pays
Money shifts to whichever channel is returning the most right now instead of being split evenly by habit.
Protection from price spikes
When one channel gets expensive, your strategist moves weight to a cheaper one without losing momentum.
What to know
What a campaign across several channels costs
Fees go up with the number of channels and how complex the tracking gets. These are typical US ranges for a strategist's time, separate from the media budget you pay each platform. Many managers bill 10 to 20 percent of ad spend instead, so ask which model you're being quoted.
A mix of two or three channels, $2,000 to $5,000 per month
For search, social and retargeting working together: a shared media plan, cross-channel attribution and creative testing.
Integrated marketing campaign, quoted per project
For plans that bring in video, reach campaigns and offline media: a strategy in several phases, sales impact tracking and coordination of outside contributors.
Checklist
Questions to answer before launch
Put the answers in writing now, and judging the campaign later gets much easier.
Checklist
- Which single metric defines success for the whole campaign?
- What path do people take from first contact to purchase?
- Which channels really reach your audience, and which ones are just trendy?
- How should the budget split between winning new people and closing those who already know you?
- When and how will you compare results against the goal?
In short
How strategist matching works
24 hours
until we name your strategist
Industry
campaign experience your strategist brings from your field
15+ years
of marketing work behind the project manager who keeps your campaign on track
Portfolio
reviewed before we put any strategist forward
Side by side
Brand advertising campaign or conversion campaign, each with its own goal and plan
Reach goal
Success means getting the brand in front of as many people as possible.
Conversion goal
Success means getting people to take one specific action on your site.
Formats
Reach leans on video and banners, while conversion leans on text ads and sharp offers.
Measurement
Reach is measured in impressions, conversion in cost per customer acquired.
The details
The media plan keeps your budget honest
A media plan isn't paperwork for its own sake. Think of it as the flight plan for the whole campaign. It spells out how much each channel gets, how fast the money goes out and when results get checked before any more is spent.
With a plan in place, you raise or trim the budget based on data, not a hunch. Your strategist sees the full picture and can move money in time to wherever it's pulling hardest. For the bigger thinking behind channel choices, see our marketing strategy service.
What you get
What well planned paid advertising campaigns deliver
More return on the same budget
Money stops leaking across channels with nobody tracking what it produced.
Faster decisions from buyers
When the message stays consistent, people need less time to settle on your offer.
A clear read on what works
Once the campaign wraps, you know which channels to run again and which to drop.
A closer look
The rule we plan every campaign by
The costliest campaign is one that drives traffic but can't tell you whether it drove profit. That's why tracking comes first and polished creative comes second. Start with a free analysis. Our first findings reach you as a PDF within 24 hours, and the project manager who sends it stays your single point of contact for the whole campaign.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01Do I have to advertise on lots of channels from day one?
No. Most companies start with one channel and add more only once early results give them confidence. Your strategist helps you pick the traffic source to open with, based on where your buyers already spend their time.
02How do you pick channels for my industry?
We start with where your audience actually spends time and what stage of the decision they're in when you reach them. A local service gets a very different setup than an online store that ships nationwide.
03Will I get one report that covers every channel?
Yes. Your strategist pulls data from each ad platform into one summary so you can compare channels side by side. You see the whole picture instead of pieces scattered across several dashboards.
04Who creates the actual ads?
Depending on what you need, either the specialist running the campaign makes them or a designer and copywriter work alongside. We settle that while drafting the media plan, so nothing holds up the launch.
05How long does it take to build a campaign that's ready to run?
Building the strategy and setting up accounts usually takes anywhere from a few days to two weeks, depending on how many channels are involved. Ads can go live sooner if your creative and account access are ready.
06Can marketing campaign management start with a campaign that's already running?
Yes. We often begin with an audit of what's live to find where the budget is leaking. From there, your strategist recommends what to keep, what to fix and what to rebuild.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team