Starter campaign, from $500 per month
For companies starting with one goal, like site traffic or messages: a single conversion campaign, pixel setup and a monthly report.
Facebook business advertising run by specialists who know Meta's ad tools inside out
We'll connect you with a specialist who builds Facebook and Instagram campaigns around clearly defined groups of people and gets the most out of Ads Manager at the budget you've got. Facebook business advertising rewards precision far more than spend, so the person running yours should know exactly where the money slips away.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Key takeaways
The short version
Before you read on
- Your specialist learned Meta's ad tools on real accounts, not in a weekend course.
- Every campaign starts with the audiences you define, not with random posts boosted for cash.
- The pixel and conversion events are set up before a single dollar goes out the door.
- Talking through your campaign idea on the first call is free.
Worth knowing
Why targeting beats organic reach on Facebook
Ads on Meta's apps don't work like search. On Google, the customer comes looking for you. On Facebook and Instagram, you show up in their feed while they're catching up on friends, so the real skill is deciding who sees your message and when.
A specialist builds audiences from interests, behavior and data on the customers you already have. Then they test several versions of the ad, because in a visual feed the first second usually decides whether anyone stops at all.
What you get
A Facebook ads specialist who finds where your budget leaks
Tight audiences
Your ads reach people who actually care about the offer, not a random crowd scrolling right past.
Creatives built to be tested
Different images and headlines go head to head, and the winner gets the budget.
Frequency kept in check
Nobody sees your ad so often that they start ignoring it or hide it from their feed.
Scaling that holds up
Spend goes up in measured steps, so a campaign that works doesn't fall apart the moment you add money.
Step by step
What your first few weeks look like
Step 1
Learning your offer
We start by getting clear on who buys from you and what makes them decide to.
Step 2
Finding your specialist
Within 24 hours, a senior project manager with 15+ years in marketing puts forward one specialist who has worked in your category.
Step 3
Setting up tracking
The specialist installs the pixel and events, so you can trust your conversion numbers from day one.
Step 4
Test first, then tune
Several audiences and creatives go live, and the budget shifts to whatever wins.
Worth knowing
What Facebook ads management costs a company
A specialist's fee depends on how many campaigns you run at once and how often you need fresh tests. Your ad budget with Meta is separate. The market ranges below cover management only.
Growth management, $1,000 to $2,500 per month
For companies that want new audiences and also want to bring back past site visitors: several audiences, regular creative tests and weekly optimization.
Online store management, quoted per project
For ecommerce shops with a product catalog and dynamic ads: catalog-based creatives, a plan built on return on ad spend and a link to your store platform.
Checklist
What a Meta specialist has to show before we match them
Every specialist clears these checks before we ever send you their name.
Checklist
- Hands-on experience building lookalike audiences from customers like yours
- Setting up the pixel and conversion events the right way
- Real work with dynamic ads that pull from a product catalog
- A feel for creatives that make people stop scrolling
- A history of raising budgets without results falling off a cliff
In short
Matching in brief
24 hours
until you're introduced to your Meta specialist
15+ years
in marketing for the project manager overseeing your campaigns
Portfolio
reviewed before any specialist is matched
Your field
where your specialist has already run campaigns
Side by side
Reaching new people versus reminding people who know you
Cold audiences
They're seeing your brand for the first time, so the ad has to spark curiosity and explain the offer fast.
Retargeting
It goes back to people who've already engaged with you and reminds them about a purchase they didn't finish.
Cost
Closing a sale with someone who knows you usually costs less than winning over a stranger.
Creative
Newcomers need a clear reason to care, while past visitors respond to details and a well-timed nudge.
Worth knowing
The Meta pixel: without it, facebook targeted advertising flies blind
The pixel is a small piece of code that records what people do on your site after they click through from Facebook or Instagram. Without it, the algorithm can't tell who actually bought, so it has no way to find more people like them. That's why tracking always comes before spending.
With events set up properly, the specialist can build lookalike audiences and optimize for one specific action, like a purchase or a form submission. Skip that step and the campaign chases clicks, which don't always turn into sales. Everything the pixel records shows up in Meta Ads Manager, so you see the same numbers your specialist does.
What you get
Results you can see in the data
Cheaper leads and messages
Well-chosen audiences bring down what you pay for each inquiry or message.
A name people know
Showing up in the feed regularly keeps your brand top of mind for people who'll buy later.
Fence-sitters brought back
Retargeting shows your ads again to people who already visited your site and wins back the ones who put off buying.
Worth knowing
How we think about advertising on Meta
On Facebook, a bigger budget doesn't win on its own. The sharpest message in front of the right person does. So we spend more time defining your audience than setting bids. For the full scope of ongoing work, see our Facebook ads service. To get started, order a free analysis. You'll get the PDF within 24 hours, and the project manager who writes it stays your one point of contact after your specialist comes on board.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01Does the campaign cover Instagram too?
Yes. Meta's Ads Manager runs Facebook and Instagram from one place, so your specialist can place ads in both apps at the same time. Where your ads show up depends on where your audience actually spends time, not on habit.
02What daily budget makes sense to start with?
For early tests, $10 to $30 a day is usually enough to learn which audiences and creatives work. Go too low and the learning phase drags on, so your specialist will help you set a realistic minimum before launch.
03Who creates the images and ad copy?
Often the specialist running your campaign handles it. On bigger projects, a designer or copywriter joins in. We settle this up front so missing assets never push back your launch.
04Do Facebook ads for local businesses work?
Yes. You can limit a campaign to a set radius around your location, which works well for salons, restaurants and repair shops. Your specialist pairs location with interests so you're not paying to reach people who'll never come in.
05Are Facebook ads for small business worth it on a modest budget?
They can be, if you put the money behind one clear goal and one or two well-defined audiences instead of spreading it thin. Small companies get the most out of it when the pixel is set up right and creatives are tested before you scale.
06How long does the learning phase take?
The algorithm usually needs a few days and a certain number of conversions to settle in. Avoid big changes during that stretch, because each one restarts the learning and pushes steady results further out.
07Will I be able to see campaign results?
Yes. The ad account stays yours, and the specialist only gets the permissions needed to do the work. You'll get regular reports and can check the data yourself anytime.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM