No two kits match, because a brewery in RiNo and an engineering supplier near Colorado Springs speak to very different people. Still, most scopes pull from the same shelf: ad creative for Google and Meta in square, vertical and wide sizes, carousel frames, story covers, a sales deck master, a one page overview, email headers and print pieces like postcards, signage and event banners.
Variants on purpose
For paid campaigns we never ship one lonely ad. The designer delivers several versions that change a single element at a time, such as the headline, the hero image or the call to action button. Your media team, or ours if you add campaign work, can then see which version pulls its weight instead of guessing.
Everything is built in the tools you already use or can open, with layered source files, exported web and print versions, and a short guide that shows staff how to swap text and photos without drifting off the style.