The mix depends on how you sell, yet a few groups of assets come up again and again. For paid media, the designer prepares each concept in square, vertical and landscape sizes, with a couple of headline and image variations so your ads team can rotate them when frequency climbs. For social, you receive editable templates for offers, quotes from your own customers, event announcements and hurricane season service notices.
Print is still big in this market because of hotel lobbies, visitor centers, model homes and trade shows. Files come press ready, with correct color profiles and bleed, and with a version that your sign shop or printer can open without surprises. Sales decks and proposal layouts round out the set, built as masters in PowerPoint, Keynote or Google Slides so your team can drop in new numbers themselves.
Designed to survive the Florida sun
Outdoor pieces such as yard signs, banners and window graphics fade and get read in glare. The designer favors high contrast and generous type for anything that lives outside, and flags colors that tend to wash out.