A nonprofit website has more jobs than a company brochure. It has to explain the mission to a stranger in seconds, take a gift without friction, sign up volunteers, reassure a grant officer and give the board something to show. We help you rebuild or repair that site so each audience finds its path and every action is tracked.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
Why it matters
When someone hears about your organization at a gala, in a news story or from a friend, the first thing they usually do is search your name. What they find in the next few seconds shapes whether they give, volunteer, share or quietly move on. For many small and mid-sized organizations the site was built years ago by a board member's relative, patched by volunteers and never measured.
A retailer mostly speaks to buyers. You speak to people who fund the work, people who do the work, people who receive help, foundations checking your credibility and reporters looking for a quote. Each of them arrives with a different question, and a homepage stuffed with every announcement answers none of them well.
Supporters want to know where their gift goes. Clear program descriptions, visible leadership and board information, annual reports, and your tax-exempt status stated plainly all reduce hesitation before someone reaches for a card.
Who it's for
The pattern is similar across causes: a mission people care about, a site that undersells it, and a staff too stretched to fix it.
Food pantries, youth leagues and tenant associations often run on a free theme someone set up long ago. Pages break after plugin updates, nobody remembers the login, and the calendar still shows last season's events.
A capital campaign or an anniversary appeal deserves its own landing page, progress messaging and a story that grant makers and major donors can forward. Launching that on an outdated structure usually means a rushed microsite nobody maintains afterward.
Clinics, shelters and counseling programs collect intake details or crisis contacts. Forms must be secure, privacy language must be honest, and a quick exit option may be needed for visitors reading in unsafe situations.
Museums, theaters, literacy programs and policy groups publish research, events and media. They need a content model staff can update without breaking layouts, plus search and filters that let visitors find the right piece.
Side by side
Generous and well meant, but the site then depends on one person's spare evenings. When that volunteer moves on, updates stall, security patches wait and nobody on staff knows how the donation integration was wired together.
Fast to switch on and tied neatly to your donor records, yet the pages tend to look like every other organization on that system. Storytelling, SEO control and accessibility fixes are limited to whatever the template allows.
After reading your free analysis, a senior project manager picks a designer and developer who understand donor journeys, accessibility and your content load. The site is built on WordPress or Webflow, handed to your staff with training, and cared for after launch.
Good to know
Most nonprofit sites do not need dozens of templates. They need a handful of pages designed with care and connected to the tools your team already uses for donor records and email.
A donate button visible on every page, a form that works on a phone without zooming, suggested gift levels with a short line on what each one supports, an easy monthly option and a thank-you page that invites the next step. Recurring supporters are the backbone of steady programs, so that option should never be buried.
Volunteers want to see open shifts, requirements and a simple signup. Event pages need dates, maps, accessibility notes and registration that sends a confirmation right away.
Program pages written in plain language, stories told with consent from the people featured, and a clear place for annual reports and financial filings help both individual donors and institutional funders. If you use Google Ad Grants, landing pages that match each search theme also keep that account healthy.
Step by step
Step 1
Tell us about your mission and the current site. You receive a written review of speed, mobile giving, accessibility gaps, tracking and navigation, with the issues ranked by how much they block donors and volunteers.
Step 2
A senior project manager assigns a web specialist suited to your cause and size. Together with your communications lead they list every page, decide what to merge, retire or rewrite, and map redirects so existing search visibility is kept.
Step 3
Wireframes for the homepage, giving flow and program pages come first, then the build. Before launch the site is checked with a screen reader, keyboard only and several phones, and donation and volunteer forms are tested end to end.
Step 4
Your team learns to publish stories and events without help. Analytics records gifts, signups and newsletter joins as conversions, and the project manager reviews those numbers with you each month alongside updates and fixes.
Checklist
Drafts and half-finished spreadsheets are welcome. The goal is simply to show the specialist how your current site and donor tools fit together.
Checklist
How it works
Everything runs online. Your senior project manager holds video calls at times that suit your staff, keeps one shared plan with owners and dates, and is the single person you contact about the site. The matched specialist works in a staging copy, so your live pages keep taking gifts while the new version is reviewed.
Nonprofits often have many decision makers: an executive director, a development lead, a program team and sometimes a board committee. We agree early who approves what, collect feedback in one round per milestone, and keep a written record of choices so a change in staff does not reset the project.
The build follows our web design service, with speed, tracking and care after launch included. You can read how matching works on how it works, see other causes on the industries hub, or look at a fractional marketing team if you also need help with appeals and email once the site is live.
FAQ
Short answers. The free analysis call covers anything specific to your company.
For lean teams, Webflow often works well because the design stays intact when someone edits a page. Organizations publishing research, many events or member content usually lean toward WordPress for its flexibility. Your specialist weighs your donor tools, how much you publish and who will do the editing before suggesting either one.
In most cases yes. Common donor systems offer embeddable forms or integrations, and the build either styles those forms to match your pages or connects a native form so each gift lands in your records with the right campaign source attached.
Accessibility is planned from the wireframes: color contrast, heading order, focus states, alt text, captioned video and forms with proper labels. Before launch the specialist tests with a screen reader and keyboard, and your staff learn how to keep new content accessible.
Before anything goes live, the specialist lists the old addresses that people still reach through search or links from partner groups, and points each one to its closest new page. Program and appeal pages keep their wording where it already performs, and search data is checked often during the first weeks so any drop is caught early.
A senior project manager with 15+ years in marketing owns the plan and the decision log from the start. If your communications lead leaves, the next person inherits a clear record of approvals, open items and logins, and the specialist continues without starting over.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
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