Boston reporters hear from university labs, hospital systems, venture-backed startups and old family firms on the same morning. A pitch that reads like a press release gets skipped. We match your company with a public relations specialist who finds the story an editor in Massachusetts can actually use, and who builds mentions that keep working for your search visibility.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
Why it matters
Few metros pack so much expertise into a few square miles. Kendall Square in Cambridge, the Longwood Medical Area, the Seaport and the research campuses along the Charles all generate announcements every week. Editors covering science, health and technology here are used to talking with principal investigators and physicians, so a founder quote with no evidence behind it rarely survives the first read.
That density cuts both ways. Competition for attention is steep, yet journalists and newsletter writers in the region are constantly hunting for credible sources who can explain a new therapy, a funding round or a shift in the labor market in plain words. Companies that prepare their experts and their data can become the people reporters call back.
Plenty of Boston-area businesses sit in Newton, Waltham, Burlington, Worcester or across the border in southern New Hampshire. Regional business journals, suburban weeklies and trade outlets tied to specific sectors often matter more to them than a mention in a national feed.
Who it's for
The need for PR in this metro tends to follow a few recognizable situations. If one of these sounds like your week, the first call will be short and practical.
A trial readout, a new facility near the river or a partnership with a hospital research group deserves careful framing. Your specialist coordinates with counsel and investor relations so the story is accurate, compliant and still interesting to a general reader.
Cambridge and the western suburbs are full of software companies whose buyers read analyst notes and trade columns, not consumer news. Bylined articles, expert commentary and customer-agnostic research findings build the authority a long sales cycle needs.
Law firms, wealth advisors, specialty clinics and consultancies earn trust when their partners are quoted on regulation, tax changes or health questions. Every placement is checked against professional conduct rules and patient privacy before anything goes out.
Restaurants in the North End, inns on the Cape and in the Berkshires, and home service companies preparing for winter all have seasonal stories. Timing pitches to lifestyle editors months ahead is what gets them into the right issue.
Step by step
Step 1
Tell us what you sell, who you want to reach and which outlets you have in mind. Within 24 hours you receive a written review of your current media footprint, the angles we see and the gaps competitors are already filling in Boston coverage.
Step 2
A senior project manager assigns someone who already understands your field, whether that is gene therapy, fintech, hospitality or a regulated profession. You meet the person selected for you, not a lineup of profiles, and decide whether to start.
Step 3
Your specialist interviews your experts, drafts a set of pitchable angles tied to the Massachusetts news cycle and builds a targeted list of reporters, podcast hosts and trade editors. Spokespeople get prep notes before any interview.
Step 4
Pitches go out in small, personal batches. Each month the project manager walks you through placements, reporter replies, referral traffic and new links, then agrees which angles to push harder and which to retire.
Side by side
It can work for one launch, especially if the founder already knows a journalist. It rarely lasts, because follow-ups, source requests and fresh angles every month compete with running the company, and cold emails from executives often read as sales pitches.
An in-house marketer can write a solid announcement, yet often lacks relationships with science, health and business editors in the region. Press work ends up squeezed between paid campaigns, the website and events, so outreach happens in bursts.
You get someone who knows how reporters in your sector evaluate sources, plus a senior project manager who sets priorities, reviews every pitch plan and connects coverage to your search and content goals. Continuity comes from the manager staying on the account.
Good to know
Much of what Boston companies want to announce is sensitive. A publicly traded company has to avoid selective disclosure, so pitches about earnings or material events wait for the official release. Drug and device makers cannot imply uses a regulator has not cleared. Hospitals and clinics cannot share patient stories without proper authorization, and health data stays out of every pitch.
Your specialist builds a review step into the calendar: drafts go to your legal or compliance contact before outreach, embargoes are tracked in writing and every spokesperson knows which questions to redirect. None of this is legal advice. It is the routine that lets you say yes to interviews quickly without creating risk for the business.
Checklist
A short list makes the kickoff productive and lets your specialist start pitching sooner.
Checklist
How it works
Everything happens online. Your project manager and PR specialist hold calls on Eastern Time, share a live tracker of pitches and replies, and keep drafts in a shared folder so approvals move fast. Reporters rarely need to meet a publicist anyway: they need a timely email, an expert available for a quick call and accurate background material.
Coverage is measured by what it does for you: placements in outlets your buyers read, quotes that name your experts, referral visits and new links pointing at your key pages. Read more about the scope on our public relations service page, or see how we work with companies across the state on the Massachusetts marketing page.
FAQ
Short answers. The free analysis call covers anything specific to your company.
No. Our team works remotely, and so do most of the people you will deal with. Kickoff, interview prep and monthly reviews happen on video calls scheduled on Eastern Time, while pitching, writing and media monitoring are all done online. Reporters get what they need from email and phone, so location does not slow anything down.
A senior project manager with 15+ years in marketing reads your free analysis and your goals, then matches one specialist, or a small team if you need writing and outreach split, whose background fits your sector. After an introductory call with that publicist, the choice to begin is yours. The manager stays involved as your single point of contact.
Both. Many Boston companies start with regional business press and trade publications because those editors cover their field closely, then move toward national tech, health or business desks once there is a track record of credible quotes. Your plan names the mix based on who your buyers actually read.
It depends on how newsworthy your material is and how quickly your experts can respond. Expert commentary and trade placements often come first, while feature stories take longer because editors plan them ahead. Your specialist reports progress every month, including pitches that are still open and reporter feedback.
Articles that cite your experts often link to your site, and links from respected publications and trade outlets strengthen the authority of your domain. Your specialist coordinates with whoever handles your content so those links point at pages you want to rank, and so brand searches after coverage land on something useful.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.