Orlando newsrooms spend much of their attention on attractions, conventions and weather, so a clinic in Lake Nona, a builder in Osceola County or a software firm near the research park has to give editors a reason to look up. We start with a free written analysis of your press presence and then pair you with a specialist who knows how Central Florida stories get picked.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
Why it matters
Reporters across Central Florida cover a region where visitor numbers, park openings and convention traffic along International Drive shape a large share of the daily budget. When a tropical system forms, whole newsrooms shift to it for days. A company outside hospitality is pitching into that current, which means the timing and the angle of each approach matter more here than the volume of emails sent.
Beyond the attractions, the metro has a deep base in simulation and training technology, a growing medical district in Lake Nona, busy home construction from Clermont to St. Cloud, and professional firms in Lake Mary and Maitland. Business editors and trade writers look for founders and experts who can explain those sectors in plain terms. That is where a steady flow of coverage usually begins for a company that is not selling tickets.
Orlando and Kissimmee have a large Spanish-speaking population, much of it with roots in Puerto Rico. For brands that serve those households, Spanish-language radio, television and digital outlets can matter as much as English ones, and a pitch written for one rarely fits the other without real adaptation.
Who it's for
The requests we see most often from Central Florida fall into a handful of situations, each needing a different mix of outlets and messages.
Independent attractions, vacation rental managers and tour companies want travel writers and visitor guides to mention them next to the famous names. That calls for seasonal story hooks, press trips planned around editorial calendars and quick replies when a writer is building a list.
New communities around Horizon West, Lake Nona and southern Osceola County draw buyers from other states who research online long before visiting. Coverage in business journals and home sections, plus expert comments on inventory and insurance questions, builds the trust those buyers look for.
Clinics serving retirees in Seminole County and health technology firms near the medical city need commentary placements and patient education stories that respect privacy rules. Every story is reviewed so no protected health detail leaves the practice.
Firms tied to training, defense modeling or software along the eastern side of the metro often sell to buyers far from Florida. Trade media and bylined articles help them look credible to procurement teams who have never visited Central Florida.
Step by step
Step 1
You tell us about the company and its goals. Within 24 hours you receive a written PDF that reviews your current mentions, the outlets writing about your sector in Central Florida and nationally, and the story angles that look open.
Step 2
A senior project manager reads that analysis and assigns a specialist whose background fits your field, for example travel media for a tour operator or trade press for a simulation firm. You meet the person picked for you and decide whether to start.
Step 3
The first weeks produce your core messages, spokesperson notes, a list of Orlando, Florida and trade contacts, and holding statements for hurricane closures or other disruptions so nothing is written in a hurry.
Step 4
Pitching opens with the angles that scored well in the analysis, while your experts get offered to writers already covering those subjects. Monthly, you and the project manager go over placements, reporter replies, referral visits and fresh links pointing at your site.
Side by side
A founder emails a reporter after a launch or a milestone. It can land once, but without a list, a calendar or follow-up, outreach stops during busy months and editors never get to know the company as a reliable source.
Someone handling social posts and email also writes press releases. The releases go out, yet pitching needs relationships and time to follow up, and those tend to lose out when the paid campaigns or events need attention first.
A senior project manager picks a specialist who already understands your sector and the Central Florida news cycle, sets the scope with you and checks the work each month, so pitching stays consistent through hurricane season and the holiday rush.
What to know
Public relations pays off when you have something worth explaining: an opening in Winter Park, research your team can talk about, a view on property insurance that homeowners in Sanford keep asking about. Reporters want sources who answer quickly and speak clearly. When that fits, a mention in a regional business outlet or a trade magazine brings visibility and a link that search engines treat as a sign of authority.
It will not replace advertising, and nobody can promise a particular story will run. Editors decide. What a specialist controls is the quality of angles, the fit between reporter and pitch, and how fast your experts respond. Over a few months those habits turn into repeat requests, which is the real asset a press program builds.
Crisis moments in this region often come from weather, safety incidents at venues or a viral customer complaint. A prepared statement, one trained spokesperson and a clear rule about who talks to reporters prevent the mixed messages that make a small story run for another day.
Checklist
A short list of materials lets the specialist start pitching sooner and avoid questions you have answered already.
Checklist
How it works
Everything happens online. Your specialist researches reporters, drafts pitches and prepares your spokespeople over video calls scheduled on Eastern Time, so interviews and deadline requests from Orlando newsrooms get answered the same day. Shared documents hold the media list, message notes and a log of every pitch, so you always see what went out and who replied.
One person oversees all of it: the senior project manager, who approves any shift in focus, for instance adding a Spanish-language push before a Kissimmee opening, and sits with you for the monthly readout. You can read what the service covers on the public relations service page, see how we approach the wider state on our Florida page, or check the full process on how it works.
FAQ
Short answers. The free analysis call covers anything specific to your company.
No, there is none. Your specialist and project manager meet with you on video, booked in Eastern Time so a morning call suits a Kissimmee or Sanford schedule. Reporter research, drafting and pitching are handled online, and each draft waits for your approval in a shared folder before it reaches any newsroom.
Broadcast stations choose their own stories, so nobody should promise a segment. A specialist can offer your experts for topics the stations already cover, such as storms, housing or health, and prepare visuals and a spokesperson who is ready when a producer calls on short notice.
The pairing is done by a senior project manager with 15+ years in marketing. After studying your free analysis, they look at which outlets you need, whether travel, health, housing or tech, and assign a PR specialist who has pitched those desks before. You talk with that specialist before anything starts, and the project manager handles scope and the monthly review.
It can. Mentions and links from respected regional and trade outlets signal authority to search engines, and branded searches often rise after a story runs. The PR specialist coordinates with your SEO work so the pages that earn links are the ones you want to rank.
If many of your customers speak Spanish at home, yes. Those outlets have loyal audiences in the metro and often welcome expert sources. The pitch and spokesperson notes are adapted for that audience, and a fluent spokesperson is needed for interviews.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.